Localytics was conceived in 2008 in Boston, MA, when a consultant at Bain who helped Apple launch the iPhone and two Microsoft engineers with a keen interest in mobile apps and analytics met. The consultant, Raj Aggarwal, recognized that apps would revolutionize the way organizations market and sell to their users. The engineers, Henry Cipolla and Andrew Rollins, realized that for this paradigm shift focused on apps to happen, a whole new approach of analyzing and aggregating data would be required. And with that the vision for Localytics was hatched.
Right from its beginnings in a Boston University computer lab, Raj, Henry and Andrew envisioned a new cloud-based service that would enable marketers and digital marketing analysts to easily leverage the analysis of their app data to create the best possible user experience for their consumers.
The next few years flew by as Localytics went from concept to beta to one of the most widely used enterprise app analytics and marketing tools on the market. During that time, the company joined and graduated from TechStars Boston, worked out of Dogpatch Labs Cambridge, took home first prize at IBM’s SmartCamp New York, secured multiple rounds of funding from angel investors and Polaris Venture Partners, and now sits on the seventh floor of a beautiful building in downtown Boston.
With a client roster including Microsoft, eBay, Salesforce, The New York Times and News Corporation, Localytics continues to push the envelope to help the world’s leading brands and app publishers form fundamentally more successful user relationships.