Mobile Application Analytics For Android Smartphones and Tablets
Localytics mobile app analytics provides Android developers with the tools they need to understand and optimize how users are engaging with their Android smartphone and tablet apps.
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Get Accurate Usage Statistics
Real-time analysis of new vs. returning users, sessions, time in app, Android device models, Android OS versions, upgrade cycles, and geographic location down to metro area. Custom events and attributes measure the most critical activities in your apps, such as reading an article, playing a video or making a purchase. Analyses and reports are also generated in real-time, so you can cross-tabulate and create custom segments of audience and usage data.
Localytics is designed to measure Android apps, providing the greatest possible accuracy and lightest footprint. Integration is easy, takes just 10 minutes and requires only a few lines of code. Your app is designed to offer richer experiences and a deeper integration with Android smartphones and tablets – your analytics must be just as rich, integrated, actionable and easy to use.
Improve Customer Acquisition and Retention
Successful customer acquisition campaigns depend on knowing your existing users and then optimizing your advertising and promotional campaigns. Localytics tells you when new customers try your app for the first time, which Android devices they own, their usage patterns and where they’re located. Localytics also works with your agency or ad network so you can avoid advertising to existing users or reengage lost users.
Retaining customers is critical to the ROI on the marketing and advertising resources spent. Cohort-based retention analysis tells you groups of new users have the highest loyalty rates. Segmenting your customer base to focus on loyal users helps you identify most used content, features and functionality. Custom events, screen flow and funnel analyses identify both successful and problem areas, which if quickly addressed help boost Apple App Store reviews and a positive cycle of new downloads.
Maximize App Marketing and Revenue
Even with a loyal customer base, there are always opportunities to drive additional engagement and revenue. Localytics Audience Reports help media sales provide agencies and brands trusted reach and frequency numbers. Detailed analytics data drive understanding of users’ behaviors and interests, and are integrated with ad servers, ad networks and SSPs for inclusion in ad and bid requests, which lifts ad revenues.
In-app purchases and subscriptions can be driven by smart analytics and app marketing. Conversion analysis of purchase funnels discovers areas were users are falling out of the funnel. Integrating app analytics with internal data warehouses, CRM and email systems enables targeted and timely offers to current app users or those who need nurturing to reengage.
