Localytics is built for mobile & tablet apps. Integration is easy, takes just 10 minutes and requires only a few lines of code. A quick integration allows you to track all standard metrics such as platform, device type, sessions and unique users. Event and screen tracking are used to analyze conversion funnels, screen flows, feature usage, content access, advertising performance, etc. Full support for iOS, Android, BlackBerry, Windows Phone and HTML5 apps.
Localytics is designed to measure apps, providing the greatest possible accuracy and lightest possible footprint. Applications are unique from websites, offering a richer experience and deep integration with the device. Apps function offline, survive intermittent network connectivity, support multitasking and access location services, storage, accelerometers, network details and more. Localytics collects and combines rich data to help you build more successful and profitable applications.
Why Localytics App Analytics might be right for your business:
Powerful Analytics for More Successful Apps
Localytics gives you the tools to optimize your app, from initial customer acquisition through continuous improvement of customer engagement to maximizing revenue from in-app purchases, subscriptions, and more effective advertising.
- New user analysis identifies most effective sources for growth.
- Cohort-based engagement and retention analysis compares user segments.
- Funnels track the purchase or subscription steps through completely, highlighting where improvements can be made.
- Advertising APIs for integration with ad servers and ad networks optimize promotional campaigns and both direct and indirect ad sales.
- App usage, screen flow, and event analysis track performance and user interaction with app features and functionality.
Enterprise-Grade App Analytics
Real-time and intuitive dashboard provides quick insights into your customer base, app usage patterns, popular content, geographic distribution of your users, and opportunities for improvement. Popular reporting options answer most questions with just a couple of mouse clicks. Advanced reports and Query Builder™ enable custom and ad hoc reporting. Reports can be saved, shared and scheduled for automatic email delivery.
All reports are generated in real-time with up-to-the-minute results, across billions of rows. Download dashboard results into Microsoft Excel. Integrate session-level mobile app analytics with your data warehouse, web analytics (including Coremetrics®, Unica®, Omniture® and WebTrends™), CRM, advertising and other business intelligence systems for cross-media analysis, conversion tracking, mcommerce support and much more through our automated export APIs.
Easy Integration and Professional Support
Integration is easy, takes just 10 minutes and requires only a few lines of code. Localytics client libraries (SDKs) are lightweight, provided in source code, support offline caching with accurate timestamps, and are customizable. A quick integration allows you to track 20 standard metrics such as growth, engagement, location, hardware/software and more. Custom event tracking is used to analyze feature usage, content access, advertising performance, etc. Quickly validate your instrumentation with our real-time analytics.
- Detailed integration guides for iOS, Android, BlackBerry, Windows Phone
- Full-service support for Enterprise clients
- Quick-response email support for Premium clients
- Open-source library for customization and transparency
Built For Mobile And Tablet Apps
Mobile and tablet apps offer more functionality and device integration than websites and require more specialized analytics. Many apps are designed to function while offline. Other apps are tightly integrated with location services. Apps analytics are built around dynamic content, screen flows, engagement and platform details, not around “pageviews” that are the basis of web analytics
Localytics is built from the ground up for apps. Offline usage, multitasking, de-duplication of data, and advanced device APIs are all supported. Localytics provides the deepest app insights: Use funnels, screen flows, conversion tracking, events and attributes for a full view of user engagement. Data collection and upload from apps are efficient and resilient.
Some of our satisfied clients
