Unlock the information you need to nurture users based on app activity. Daypart analysis enables you to run in-app marketing campaigns based on which hours of the day your users are most engaged. User-flow analysis validates design instincts and informs improvements. Track dynamic user behavior like article pageviews and shopping cart abandonment to fuel targeted marketing that drives your mobile customers through the most profitable channels.

With funnel management you can easily track multiple campaigns side-by-side, and evaluate the common paths to in-app purchases, subscriptions and registrations. Leverage conversion funnel analysis to identify organic in-app behaviors that prompt the highest conversion rates. Let this information inspire mobile app marketing campaigns that generate the highest possible returns.

Graduate from guesswork and expensive mass marketing to rapid, predictive and behavior-driven campaigns. Segment users based on demographic attributes, behavioral data, device and app-specific data to achieve targeted mobile app marketing. We help you achieve your goal to deliver the right message, at the right time, to the right person.

Engagement analysis shows you if users are becoming more or less loyal as you iterate on each campaign version. Easily compare session length and intervals between new and returning users to evaluate users’ loyalty changes over time with cohort-based retention analysis. Track user segments from the very first day of app usage to see a full, three-dimensional view of usage over time. Engagement analysis serves as the foundation for a data-based approach to user experience design and mobile app marketing.

Whether your core performance indicators are based on profitability, revenue, loyalty or engagement, understanding the lifetime value of your customers will be foundational to each of your KPIs. Analyze which customer segments have the highest total lifetime value and leverage that insight to further fine-tune your mobile app marketing. Take your marketing analysis beyond baseline acquisition costs to complete ROI analysis.