App marketing strategies often include spending on advertising and promotional campaigns through ad networks. These networks are great for helping you understand the costs per download, but are less effective in helping you truly understand the lifetime value of those newly acquired users. Localytics integrates with mobile advertising platforms to anonymously attribute each new app installation so you can see a holistic and longitudinal view of that customer.

With the campaign management tool you can set up your campaigns based on behavioral or key demographic information, depending on the version of the app your users are engaging, whether they’re new or returning users and even cohort-based on their first usage of the app. Track campaign performance beyond just clicks and conversions with end-to-end impact analysis on overall spend over time and customer lifetime value. Real-time results enable you to instantly refine how you interact with and market to your users.

Fuel your campaigns with behavioral information that enables you to target your most frequent buyers and loyal advocates. Automate marketing by choosing a qualifying action that automatically enrolls users into your campaign. For example, e-retailers can combat shopping cart abandonment and optimize in-app purchases with micro-segments that specifically targets those users.

The most engaging messages are delivered at the right time. Use our intuitive message builder – no design or coding skills needed – to deliver promotions and other marketing messages directly in-app, where the right incentive can make the difference between won or lost conversions. Messages are triggered in real-time by app usage, acting on the custom events already defined in Localytics app analytics.

Let your data drive your design decisions.  To do this, you need a tool that lets you optimize your creative in minutes without having to touch any app code. Localytics’ campaign builder makes it easy to test multiple messages to see which variations spur the most conversions without any technical expertise.