Localytics Blog

July 30, 2014

3 Automated Push Campaigns Every Health App Should Try

Mobile users have a fever, and the only prescription is more health apps. Every time we think we’ve seen it all, the bar is raised and the envelope is pushed. Everyone knows about the ubiquitous run tracking apps, but did you also know there’s an app that measures your heartbeat using the flash function on your phone? How about the app that records you talking in your sleep? Or even the judgmental weight tracking app? We can’t make this stuff up. That’s why it’s more important than ever to leverage your app marketing to keep users engaged with your app (not just the one one that yells at them to go play outside). How Healthy is the Health App Market? With the sweeping popularit..

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July 24, 2014

The 10 Most Telling Quotes About the Future of Mobile

Mobile is changing the way we relate to the world. Beyond just devices, mobile represents not only a channel, but an entirely new digital lifestyle. We are moving past smartphone and tablet definitions to discover the bigger picture of what comes next. What is that, exactly? We gathered 10 of the most telling quotes from nine mobile experts (and one expert research center) on what the future holds for the convergence of digital and the role mobile will play. The 10 Most Telling Quotes About the Future of Mobile 1. "Our lives will be facilitated by a myriad of adaptive applications running on different devices, with different sensors, all of them collecting tidbits about everything we..

Posted in Mobile Trends
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July 22, 2014

Is Your App Engaging Enough? [Infographic]

It’s a mistake we see often: too many app owners stop after the download. Instead of investing in app engagement and user retention, marketing spend is allotted to gaining more downloads. Acquiring new users is essential to gaining credibility and ensuring app success. But what happens to your users after the download? Chances are, they don’t return. Downloads are not synonymous with loyalty. Creating a sticky app is the key to engaging users long-term and creating valuable, profitable relationships. But how do you create that experience? And which apps are in most danger of losing users? We’ve put together an infographic to answer these questions and more! (For even more app st..

July 21, 2014

3 Cross-Channel Marketing Campaigns to Try Today

The number of ways consumers can interact with a brand today is astounding. Any given customer uses a multitude of channels to shop, share, read, browse, evaluate, locate, and make purchases. In fact, 43% of consumers are more likely to purchase when mobile messages are part of a marketing experience that unfolds across different channels over time. If you’re not incorporating mobile into your marketing strategy, there’s a good chance you’re not appealing to those prospects who are actively asking for more interactivity. Many app owners are missing out on an opportunity to create a seamless experience across all channels and devices, one that leads to more purchases and greater br..

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July 16, 2014

5 Push Messaging Tips: What Rookies Say vs. Expert App Marketers

These days, the wonderful World Wide Web is full of people clamoring to dish out advice on everything from the best places to eat, the worst places to sleep, to the top marketing trends to heed. So, whom do you trust? How do you tell the difference between an amateur correspondent vs. a seasoned pundit? In the mobile space, it seems like everybody is adding their two cents on the transformative effect of push messaging. Right now, push is the darling of mobile and, consequently, there is no shortage of commentators on what makes push so powerful. It’s a fairly hot conversation topic, but make sure you don’t get mislead by someone who’s just jumping in because it’s trendy to do so...

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July 15, 2014

4 Must-Try App Marketing Campaigns for eCommerce & Retail Apps

Do your apps miss you? Mine do. I’ve been told time and time again. I used to think the apps just really liked me. But I’ve realized over time that they’re all the same. I know they tell their sob story to everyone they meet. “We miss you,” they tell me. “It’s been too long,” they try to convince me. They’ve begged, pleaded and borrowed my limited screen space with last-ditch efforts to lure me back. But their efforts have become futile. I’ve realized that it’s simply a marketing tactic, and I’m just a regular user. If you’ve seen your marketing courtship efforts lose their luster over the past few years, fear not app marketer. It’s time to mend your broken h..

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July 14, 2014

World Cup Final Shows Strong App Engagement

As the FIFA 2014 World Cup wrapped up with the final match between Germany and Argentina, millions of football fans tuned in. As reported by Localytics during the opening match, fans are voting with their fingers and using apps to supplement their television experience. Localytics has partnered with Onefootball to analyze the role of mobile apps in World Cup viewership. Onefootball provides live scores and updates from more than 100 international football leagues in over 200 countries. Their Onefootball Brasil app is dedicated to providing live World Cup scores and updates. The World Cup final showed peak app usage during critical moments of the match, as was the case during the opening ..

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July 8, 2014

3 Quick Ways to Make Your App More Lucrative and Loveable

Move over Princess and Prince Charming, a new type of love is sweeping the globe – and although it is a little unorthodox, this love is still founded on principles of compatibility, happiness, and exclusivity. The love in question is the growing connectedness that people have begun to feel for their smartphones. In fact, the average person checks their phone 110 times a day and 44% of cellphone users have slept with their phones by their side so that they don’t miss a notification. Mobile devices are creating an addictive type of love that is causing people to spend more and more time with their cherished smartphone or tablet. So with all this time spent using on-the-go gizmos and ga..

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July 7, 2014

News & Media Apps: How to Engage and Convert Your Users

“Extra. Extra. Read all about it!” We’ve all heard this familiar newsboy chant in films, shows and cartoons for decades. It was used in the newspaper’s heyday to promote a special edition to passers-by after a major event. However, due to the shift of news consumption from print to digital, we probably don’t hear this phrase anymore on the street corner downtown. So, how do we grab the attention of these modern-day passers-by? Until recently, websites have dominated in the distribution of news and media, but we’re in the midst of another shift: desktop to mobile. According to the American Press Institute, “mobile devices in the last year became the primary platforms for ne..

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July 2, 2014

4 Big-Win App Marketing Campaigns All Lifestyle Apps Should Try Today

One of the greatest ironies of the mobile era is that our phones simultaneously make our lives easier while also (when configured wrong) increasingly disrupting us. We all have tons of apps (on apps on apps) that poke us with status updates, social notifications, and other messages longing for time and attention. Some apps crave constant love from people. These are social, entertainment, and gaming apps that act as a fun distraction from the hustle and bustle of daily life. Then, there are apps that you need. These are lifestyle apps that aim to make the hustle and bustle of daily life smoother. Lifestyle apps give mobile marketers a unique opportunity to build a more intimate relationshi..

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