Building a user base is essential to the success of any mobile app, but just as important is looking beyond simply acquiring these users to deriving value from them. Here are a few quick tips to measure the success of your mobile acquisition campaign, from start to finish. Tip #1: Drive Downloads The first thing to consider if you're running an acquisition campaign is if you're driving downloads of your app. If your application isn't being downloaded, you need to go back to the drawing board to design a more alluring acquisition campaign. Tip #2: Compare Organic vs. Acquired Users The corollary of the downloads situation isn't always true; just because users are downloading your app do..
According to a recent VentureBeat article, 54% of parents are looking to buy technology gifts this year. With Black Friday and Cyber Monday now behind us, many of the temporary deals that make these two holidays so popular are also expiring. How successful were retailers at selling their mobile devices to the masses? Of the many mobile devices that were discounted this past weekend, it appears there is a clear winner: the iPad Air. Localytics examined the weekly growth during the Black Friday weekend, as compared to the previous weekend. According to Localytics’ data, a whopping 51% more new iPad Air devices were seen than the previous week. This is due to a combination of factors, ..
We’re always trying to save you time and make data analysis easier, and we're excited to announce a new feature to help you do both. Localytics customers can now save their most frequently used reports on customizable dashboards for quick access and broad insight. Do you look at the same charts every day or week? Now you can place them all on a dashboard for one-click access. Need to keep track of many complex key metrics and share them with your whole team? Now it's easy, no matter what report you want to create, compare, or share. As demonstrated in the example below, dashboards can be as diverse as required: this customized dashboard from a sample E-commerce app includes acquisition..
In-app messaging and push messaging can be powerful tools to re-engage latent users and drive your app users further down key conversion funnels. These mobile marketing techniques can be very valuable for customers and businesses alike. They introduce consumers to key features in the app that they would find valuable, or keep an app they have downloaded top of mind. For businesses, this is beneficial because it increases user retention.
It’s Samsung’s World, We Just Live In It. There's constant talk of fragmentation in the Android device market, but one thing is clear: Samsung dominates. Samsung currently has a 63% share of all Android mobile devices, including smartphones, phablets, tablets – and even “fonblets” – a term Samsung coined during its Analyst Day when it announced that 100 million Galaxy S and Note phones will ship this year. In fact, Samsung controls the aggregate of all other manufacturers by a ratio of nearly 2:1. HTC, (the manufacturer of the popular HTC One phone series) and LG come in second and third, respectively. All together, HTC, LG, Sony, Motorola and all others make up less than ..
We love our customers here at Localytics, so we’re going to start featuring interviews with the mobile experts we’re lucky enough to work with every day.
The first interview is with Jim Patterson, CEO and Founder of Cotap. Most recently he was the CPO of Yammer, which was acquired by Microsoft. Prior to that, he was the founder of AudioCaseFiles (acquired by Courtroom Connect) and the Director of Professional Services at Rapid 7.
We are thrilled to invite you to our webinar on November 14th at 2 PM EST with RunKeeper’s Product Manager Jon Gilman and Localytics’ VP of Marketing Bernd Leger. Sign up here to join this webinar and learn how to use data to drive user experience and engagement for your app.
In the meantime, hear how RunKeeper uses Localytics in this case study:
Earlier this month, Facebook launched new mobile app ads to drive engagement and conversions. This builds on Facebook’s launch of its mobile app install ads last year, which Facebook says generated more than 145 million new app installs. Now, and in light of today’s Facebook earnings call, our new research shows that 81% of app users acquired through Facebook advertising use the new app more than once, compared to 78% of new users acquired organically. This demonstrates all the more promise for Facebook’s mobile ad business and the opportunity its offerings have for marketers.
With Apple’s Q3 earnings being announced later today, we wanted to take stock of the current state of iPhone 5s and 5c adoption. Much has been written about the head-to-head battle of the iPhone 5s and 5c including our own research from last week that showed that the iPhone 5c is starting to close the gap on its higher-end sibling. Today, the iPhone 5s and 5c now represent 3.8% and 1.7% of all active iPhones globally seen by Localytics. Meanwhile, the iPhone 5 remains the most popular iPhone with a nearly 40% share. Global Trends Japan has the highest concentration of active iPhone 5s and 5c relative to other iPhone models, representing nearly 10% of all active iPhones in that cou..
We are thrilled to announce that we’ve enriched our funnels feature with two new improvements today. These enhancements will provide our customers with more granular and useful information about the actions users take in their apps and insight into what exactly happens when they drop off from key conversion funnels.