It’s a mistake we see often: too many app owners stop after the download. Instead of investing in app engagement and user retention, marketing spend is allotted to gaining more downloads. Acquiring new users is essential to gaining credibility and ensuring app success. But what happens to your users after the download? Chances are, they don’t return. Downloads are not synonymous with loyalty. Creating a sticky app is the key to engaging users long-term and creating valuable, profitable relationships. But how do you create that experience? And which apps are in most danger of losing users? We’ve put together an infographic to answer these questions and more! ..
The number of ways consumers can interact with a brand today is astounding. Any given customer uses a multitude of channels to shop, share, read, browse, evaluate, locate, and make purchases. In fact, 43% of consumers are more likely to purchase when mobile messages are part of a marketing experience that unfolds across different channels over time. If you’re not incorporating mobile into your marketing strategy, there’s a good chance you’re not appealing to those prospects who are actively asking for more interactivity. Many app owners are missing out on an opportunity to create a seamless experience across all channels and devices, one that leads to more purchases and greater br..
These days, the wonderful World Wide Web is full of people clamoring to dish out advice on everything from the best places to eat, the worst places to sleep, to the top marketing trends to heed. So, whom do you trust? How do you tell the difference between an amateur correspondent vs. a seasoned pundit? In the mobile space, it seems like everybody is adding their two cents on the transformative effect of push messaging. Right now, push is the darling of mobile and, consequently, there is no shortage of commentators on what makes push so powerful. It’s a fairly hot conversation topic, but make sure you don’t get mislead by someone who’s just jumping in because it’s trendy to do so...
Do your apps miss you? Mine do. I’ve been told time and time again. I used to think the apps just really liked me. But I’ve realized over time that they’re all the same. I know they tell their sob story to everyone they meet. “We miss you,” they tell me. “It’s been too long,” they try to convince me. They’ve begged, pleaded and borrowed my limited screen space with last-ditch efforts to lure me back. But their efforts have become futile. I’ve realized that it’s simply a marketing tactic, and I’m just a regular user. If you’ve seen your marketing courtship efforts lose their luster over the past few years, fear not app marketer. It’s time to mend your broken h..
As the FIFA 2014 World Cup wrapped up with the final match between Germany and Argentina, millions of football fans tuned in. As reported by Localytics during the opening match, fans are voting with their fingers and using apps to supplement their television experience. Localytics has partnered with Onefootball to analyze the role of mobile apps in World Cup viewership. Onefootball provides live scores and updates from more than 100 international football leagues in over 200 countries. Their Onefootball Brasil app is dedicated to providing live World Cup scores and updates. The World Cup final showed peak app usage during critical moments of the match, as was the case during the opening ..
Move over Princess and Prince Charming, a new type of love is sweeping the globe – and although it is a little unorthodox, this love is still founded on principles of compatibility, happiness, and exclusivity. The love in question is the growing connectedness that people have begun to feel for their smartphones. In fact, the average person checks their phone 110 times a day and 44% of cellphone users have slept with their phones by their side so that they don’t miss a notification. Mobile devices are creating an addictive type of love that is causing people to spend more and more time with their cherished smartphone or tablet. So with all this time spent using on-the-go gizmos and ga..
“Extra. Extra. Read all about it!” We’ve all heard this familiar newsboy chant in films, shows and cartoons for decades. It was used in the newspaper’s heyday to promote a special edition to passers-by after a major event. However, due to the shift of news consumption from print to digital, we probably don’t hear this phrase anymore on the street corner downtown. So, how do we grab the attention of these modern-day passers-by? Until recently, websites have dominated in the distribution of news and media, but we’re in the midst of another shift: desktop to mobile. According to the American Press Institute, “mobile devices in the last year became the primary platforms for ne..
One of the greatest ironies of the mobile era is that our phones simultaneously make our lives easier while also (when configured wrong) increasingly disrupting us. We all have tons of apps (on apps on apps) that poke us with status updates, social notifications, and other messages longing for time and attention. Some apps crave constant love from people. These are social, entertainment, and gaming apps that act as a fun distraction from the hustle and bustle of daily life. Then, there are apps that you need. These are lifestyle apps that aim to make the hustle and bustle of daily life smoother. Lifestyle apps give mobile marketers a unique opportunity to build a more intimate relationshi..
Personalization in marketing is a hot-button topic. It seems that no matter where you turn, there’s a marketer talking about web personalization. Are personalized experiences better at converting, or an invasion of privacy? What information do you need to collect, and where is the line crossed? Brands want a way to tailor content to their prospects and customers without overstepping boundaries and souring the experience, which has proven tricky in the changing landscape of visitor expectations. Web can have that battle. When it comes to mobile apps, there’s clear benefit, specifically in creating personalized app interactions (most notably push and in-app messages). Personalized no..
Did you know that the average smartphone user has 26 apps installed on their mobile device? Did you also know that the average attention span of the modern consumer fell to 8 seconds in 2013? Even if you weren’t familiar with the actual numbers, these are the realities you’ve probably been battling as you work to prevent your app from drifting out of mind and into the mobile abyss – where apps we once loved (cough Draw Something) now reside, lonely and neglected. But before you panic, rest assured that there are things you can do make sure your app doesn’t get lost in space. What Exactly is the Mobile Space? When it comes to the mobile galaxy, there are two worlds we care ..