We’ve just completed our first-ever European Mobile Success Tour, hosting meetings and events in London, Paris, Barcelona, and Berlin. It was a week full of exciting discussions about what mobile success looks like today and what it will look like in the future, with great insights coming from both speakers and attendees. Mark Johnson of Avios (left) and Saalim Chowdhury of Trinity Mirror (right) speak at the London event We recently quantified why Europe represents a huge opportunity for companies with a mobile presence. During the tour, we validated this through our many conversations with leaders in the mobile marketing and analytics space who were happy to share their thoughts an..
Mobile is personal. It’s the channel that is most tailored to user interests than any before it, which means app marketing has to be less about blatant agenda pushing and more about targeted engagement. App messaging techniques are a key part of this strategy, working to reach the user at the right time, with the right content, to engage him or her further. Push messaging is the current darling of the space; most marketers use it often because it’s an easy-to-implement industry standard. In-app messaging is on the cusp of wide spread adoption, and is primed to create more targeted, purposeful user sessions. Not sure which is right for you? We’ve got the need-to-know below. Push Me..
South by Southwest Interactive kicks off in Austin, Texas this Friday with a packed schedule of events that promises to deliver on the festival’s values of “innovation, creativity, and inspiration.” SXSW Interactive has long been an essential event for anyone in emerging technology, and this year’s festival is shaping up to be an exciting one for mobile in particular with over one hundred mobile-focused events. The Localytics team is excited to be at SXSW Interactive Friday, March 7 through Tuesday March 11. If you’re interested in meeting up, get in touch at firstname.lastname@example.org In advance of the festivities, we’ve pinpointed three key the..
Pleasing the greatest number of your app users possible and moving to the top of app store lists is no easy feat, but with In-App Messaging and Net Promoter Score (NPS) campaigns, you can create a winning combination of increased app ratings and improved user happiness. What Is an NPS Survey? NPS is a metric pioneered in the early 2000’s by Fred Reichheld that enables companies to gauge customer loyalty. Basically, the survey asks you to rate your experience on a scale of 1-10. Promoters are considered those who rated the experience at an 8 or above. Detractors are those who rated their experience at a 3 or below. With in-app messaging, you can set up an NPS campaign to collect survey..
Samsung Galaxy S3 is currently most popular Android model with 15% share One of the biggest announcements from Mobile World Congress this past week was the unveiling of the Samsung Galaxy S5 smartphone. Samsung, the most popular manufacturer of Android smartphones, launched its latest flagship phone on February 24. As expected, Samsung remains the dominant player in the Android market with a 65% share of all Android devices. Given the highly fragmented world of Android devices, Samsung’s two-thirds market share is impressive. Galaxy S Series makes up almost half of Samsung market share A large portion of this market share stems directly from Samsung’s wildly successful Galaxy S S..
Localytics data from both European and US markets reveals that the European user base represents a huge opportunity for companies with a mobile presence. European app users are interested and engaged in their apps, opening them more frequently and spending more time in them than US users. At a high level, European app users don’t immediately appear different from their American counterparts: both groups are increasingly attached to their devices, with strong growth in the average length of their app sessions across phones and tablets in 2013. They’re also just as fickle—or loyal—to their apps. In both the US and Europe, approximately 20% of apps were opened just once, while 35% w..
Revenue-driven apps have it easy when it comes to determining user lifetime value (LTV). It’s all about a user’s bottom line over time. But what if your app isn’t monetized through user-driven revenue? Can you still measure a user’s LTV and identify your most valuable user segments? The answer is yes! Not only do you have the ability to measure and track a user’s LTV using non-monetary standards, it’s also an extremely important metric for your business. While It’s easy to get caught up in user engagement data that tracks the occurrence of specific events in your app, LTV is arguably the definitive metric when it comes to getting a broad-level view of your app’s success an..
As app marketers, we spend a lot of time trying to gain insight into what’s going on with our users at every stage of the marketing funnel. At the top of the funnel we focus on user acquisition and return on ad spend, in the middle of the funnel we focus on user engagement and event tracking, and at the bottom of the funnel we focus on conversion and monetization. With all these metrics to keep track of, it’s sometimes hard to focus on the big picture. That’s where user lifetime value (LTV) comes in. User LTV is the definitive metric when it comes to quantifying your app’s success over time. You may see big improvements in user acquisition, or skyrocketing engagement with one part..
Today marks an incredibly important milestone in Localytics’ journey: We have closed our $16M Series C funding round, led by Silicon Valley investor, Foundation Capital. Armed with this important new injection of capital, plus the strategic guidance of Foundation Capital’s Ashu Garg (who joins our board), Localytics is poised to bring the power of our closed-loop analytics and marketing platform to even more businesses and app users worldwide. We’ll use the funding to continue to develop our Professional and Enterprise products, so that they are even more powerful and simple to use. We’ll also be building out our Customer Success team to ensure we continue to be great partners to ..
Coming on the heels of a record-breaking year for our company, I’m excited to announce two new executive management hires: Duncan McCallum as chief operating officer and Dave Witting as vice president of customer success. Both Duncan and Dave bring deep experience, strong leadership skills and a passion for building technology companies to Localytics. Duncan will be responsible for the business operations and financial performance of Localytics and will lead our sales, marketing, customer success and finance organizations. He’s no stranger to us – he’s been a board member since 2010. Duncan has 20 years of experience building, leading and financing technology companies. Previou..