March 22, 2012

Only 6% of iPad App Sessions On Cellular Connection


Apple has reportedly sold over 3 million of the new, 3rd-generation iPads, whose main selling points are updated internals, a Retina display and available 4G LTE connectivity. The first two seem to be driving the quick sales, but the cellular-enabled variants seem to be comparatively unpopular, perhaps because of how quickly they are capable of crushing limited data plans. We looked into all iPad usage of apps with Localytics app analytics since the launch to see how many devices connected via a cellular network, and how often cellular-enabled iPads used 3G or 4G vs. WiFi.

Only 6 percent of iPad sessions are on 3G or 4G connections, according to app analytics provider Localytics Author

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