Now available for download, this best practice guide provides specific recommendations for retailers who want to leverage native apps for m-commerce to grow mobile revenues and build loyalty. The guide outlines how contextual data and metrics are critical for measuring, tracking and optimizing the mobile brand-customer experiences along every step of the path to purchase.
In light of the increasing shift in purchase behavior towards mobile, providing an engaging mobile app experience has now become essential to ensure that retailers are engaging with consumers at every step along their path to purchase. The use of native apps lets retailers engage with consumers anywhere and anytime by providing:
- A key touchpoint for making purchases that can be optimized through rich data on consumer behavior to increase cross-channel engagement and ROI
- A branded environment to showcase products and the opportunity to reinforce brand consideration at any moment along the path to purchase
- An effective tool to combat “showrooming” – evaluating an item in-store but deciding to buy it from a competing retailer – by emphasizing the value proposition