September 23, 2013

iPhone 5s Outsells 5c by a Factor of 3.4x in the United States Opening Weekend

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With Apple launching not just one but two new phones on Friday, there’s been much speculation about which of the two phones would emerge as the early adopter favorite. After just a little more than 48 hours after launch, early results show a clear winner – the iPhone 5s.

5s vs 5c us

In less than 3 days, the iPhone 5s and 5c combined now represent about 1.36% of the total numbers of all iPhones activated in the U.S. market across the top 4 carriers AT&T, Verizon Wireless, Sprint and T-Mobile. From the data we are seeing, 1.05% of all iPhones in the United States are now iPhone 5s and just 0.31% are iPhone 5c. That means that the iPhone 5s outshines the 5c by a factor of 3.4x, a clear indicator that the early adopters are favoring the high-end 5s compared to 5c. This makes sense since those who feel the need to buy a new device the very weekend it launches are most likely the power users who want the highest-end phone experience.

Adoption by Carrier

Of the top U.S. carriers, AT&T has seen the highest adoption rates for both the 5s and 5c so far. 5s and 5c activations on AT&T represent 0.67% of all activated iPhones, versus 0.51% for Verizon, 0.12% for Sprint and 0.07% for T-Mobile.

Carrier market share for iPhone 5s and 5c

International Adoption

We can see a similar pattern for international adoption; globally the 5s is outpacing the 5c by a factor of 3.7x. In some countries, the ratio is even more extreme, e.g. in Japan the 5s is outselling the 5c by a factor of 5x.

5s vs 5c global

At first glance, it’s not altogether clear whether poorer countries are buying more 5c’s compared to 5s’s, but it will be good to keep a close eye on this data in the next few days to see if there is any pattern emerging.

We are also keeping a close eye on overall market adoption of the 5s and 5c by country. As of right now, the United States has the lion share of the new devices, more than twice as much as all other countries and regions combined.

market share global

Methodology

Localytics is the leading analytics and marketing platform for mobile and web apps across more than 1 billion devices, 20,000 apps and 5,000 customers. Localytics processes 50 billion data points monthly. For this study, we examined over 20 million unique iPhones and investigated the breakdowns by United States carriers and by global activations. The timeframe for this study is all active iPhones from when the iPhone 5s and 5c were first released on September 20th, 2013 until 8 pm EST, Sunday September 22nd, 2013.

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  • Synchro

    amazing!

  • http://radiancedeluxe.com/ radiancedeluxe

    no surprise here. launch window folks are usually hardcore. those folks probably want the 5s. come Christmas I think we will see a bit of leveling out to some degree. the 5c strikes me as a phone bought for others rather than oneself. that said I handled a 5c this weekend, the hardware is extremely nice and feels great.

  • oberpongo

    I would have expected an analytics company would transform share of Worldwide activaitons into Marketshares by country. Simple math that actually provides insights not just numbers/

  • narg

    The one thing that I find interesting, is that now Apple is stating the full iPhone 5x sales. Yet, we see no comparison to past “old and new” models. We all know the 5c is nothing more than the older 5 unit re-skinned. For a real comparison, I’d like to see the past year total with the new 5 combined with the 4s which sold similar to the 5c this year at $99 starting.

  • http://www.nathanbuggia.com/ Nathan Buggia

    Very interesting, I would have expected the 5c to outsell the 5s. I’m curious to see how this mix changes heading into the holiday season.

  • Dantp

    Who the hell buys a £460 pound phone for somebody else? Although I agree, I think it’s gorgeous.

  • http://radiancedeluxe.com/ radiancedeluxe

    Parents.

  • Simon Cohen

    It’s only $99 on a contract which is how most people buy phones in N. America.

  • Robbie Rob

    The people who always buy the newest phone ( no matter the brand ) will continue to do so. Some people don’t mind always buying the 2nd best – these are the tightwads who always do – Nothing wrong with it.

    But not many understand that while Apple could’ve just sold the iPhone 5 100 dollars cheaper – that they didn’t just simply put an iPhone 5 inside a plastic case and label it a 5c.

    The 5c has a bigger battery that last almost 2 hours longer then the iPhone 5. The 5c gets the improved front camera found in the 5s. The 5c gets the improved radio that does more LTE bands – which matters on a network like Sprint that has 1900 LTE, but it also currently rolling out 800 Mhz LTE. The iPhone 5 won’t do 800 LTE ( which penetrates thick walled work buildings much better ) but the 5c will ! So the 5c is actually an upgrade where it matters most. And at the same price. People are buying the remaining iPhone 5′s because of the premium case because they believe the 5c is 100% the same and it’s not.

  • Robbie Rob

    Out of the 9+ million iPhones sold ( in 3 days ) .. The 5s is looking to have sold around 7 million units by itself .. again in just 3 days. To put this into perspective it took Samsung 4 weeks to sell 10 million G S4′s. The S4 is the best selling Android phone in the world.

    Most are guessing the 5c to have sold 2 million at best. The 5c was available half a week ( pre order ) before the 5s and the news flat out reported sales were cold.

    While Apple could’ve just sold the iPhone 5 100 dollars cheaper – that they didn’t just simply put an iPhone 5 inside a plastic case and label it a 5c.

    As you quoted above: “We all know the 5c is nothing more than the older 5 unit re-skinned”. While It’s close, it’s not just a re-skinned iPhone 5.

    The 5c has a bigger battery that last almost 2 hours longer then what’s in the iPhone 5. The 5c gets the improved front camera found in the 5s. The 5c gets the improved radio that does more LTE bands – which matters in many countries and in America on a network like Sprint that has 1900 LTE, but it also currently rolling out 800 Mhz LTE. The iPhone 5 won’t do 800 LTE ( which penetrates thick walled work buildings much better ) but the 5c will ! So the 5c is actually an upgrade where it matters most. And at the same price. People are buying the remaining iPhone 5′s because of the premium case because they believe the 5c is 100% the same and it’s not.

    So if I had to choose between the iPhone 5 and the 5c I’d choose the 5c based on those improvement which are yes – mild- but still worthwhile ones.

    The 5s is a beast. For the first time in 4 years they have a phone whose cpu clearly trumps all other smartphones. The gpu also bested in most categories.
    Using Google owns chrome benchmark the 5s loaded webpages twice as fast as the closest competitor.

    http://www.anandtech.com/show/7335/the-iphone-5s-review/5

  • deepen03

    well duh, if you’re gonna pay contract price for a device for 2 years.. why would you pay 99 bucks for a plastic repackaged iPhone 5 and be stuck for 2 years? Even Apple sheep are smarter than that according to the data.. which is a good thing.

  • TimM73

    This is difficult to believe. Here in the Seattle area there are 0 5s’s available. Two large ATT stores I talked with said they only got the display models and have not sold a single 5s iphone through their stores. 3 local apple stores have not had any 5s in stock since launch day. Apples own website has shown 0-3 5s in stock on the entire west coast? Were there that many sold on launch day?

  • Emil_N

    So there are ~900 m iPhones in the world (~1% x 900 m = 9 m)? I find that somewhat hard to believe…besides, of the 9 m reported sold, about half was probably 5s and about half was probably 5c, the latter one obviously sitting idly at the store shelves. 5c is completely pointless; at best it’s just gonna steal sales from 5 and 4s.

  • http://peakflip.com/ PeakFlip

    Wow great news.. :)