Localytics announced today that the company is a Facebook mobile measurement partner. New and existing Localytics customers can immediately use Localytics for attribution and measurement of Facebook mobile app install ads, and their impact on customer acquisition, engagement and lifetime value.
Localytics launched a new app marketing platform on top of its enterprise app analytics service and secured $5.5 million in Series B financing. Polaris Venture Partners led the round with all existing investors participating. In just three years Localytics has established itself as the leading enterprise app analytics and marketing solution supporting over 350 million devices. The new funds will be used to expand the app analytics and marketing automation platform.
Social networks like Twitter, Tumblr and Pinterest get lavished with deserved attention, but apps from the leading mobile categories should not be overlooked by anyone wanting to engage or advertise to mobile users. The average news app performs especially well, earning as much monthly time-in-app as Twitter, and a (distant) second to only Facebook. In this study, Localytics looks beyond the types of apps downloaded or total time in various categories and focuses on the metric that matters most to app publishers — a time-spent benchmark for average apps in their category.
If there was still any debate whether the Year of Mobile had yet to arrive, then 2011 was finally the year. Smart phones have completely replaced feature phones; not yet in raw numbers but certainly in mind share. Over 28 billion apps have been downloaded. Apple iOS and Google Android received big updates. And sadly, we lost Steve Jobs.
Among the top 20 countries for mobile devices, Localytics saw a huge increase in both Apple iOS and Android activations over the Christmas holiday, with significant regional variation. The UK, US and Canada registered the highest growth rates, followed by other European and Latin American countries. Lower rates were seen in many Asian countries were Christmas is not as widely celebrated.
A key capability that sets mobile apps apart from mobile websites is that apps can still be used when your iPhone or Android phone has no coverage. App publishers know this is a major reason why the user experience with apps is much stronger than the mobile web. What many app publishers don’t know is that if they’re not accurately tracking offline use, they might be missing 15% of their customers!
Localytics announced today the closing of Series A funding in an oversubscribed financing round led by existing investors Launchpad Venture Group and New York Angels, and included Hub Angels as a new investor. The funds will be used to increase sales capacity for its existing business serving enterprise-level customers, and to expand its offerings to mid-market publishers.
Localytics is pleased to announce a partnership with Digital Advertising Consortium (DAC) of Tokyo, Japan, to offer mobile app analytics services to the Japanese market beginning today.
The market for phone and tablet apps is very competitive, with about 400,000 iPhone/iPad apps and 200,000 Android apps. The good news is that customers seem very willing to give new apps a try—it took only two weeks for 8th grader Robert Nay’s Bubble Ball to unseat Angry Birds. The bad news is that 26% of the time customers never give the app a second try. So make that first impression count and look beyond download statistics to understand real customer engagement.
Engagement with end users is a critical measure of an application’s success and can generally be defined as an end user’s focused interaction. In web analytics, proxies for measurement of engagement include average session length, average page views and return visits. In this post, we’ll show how to use mobile app analytics to record new and more useful measures of engagement.
