According to a recent VentureBeat article, 54% of parents are looking to buy technology gifts this year. With Black Friday and Cyber Monday now behind us, many of the temporary deals that make these two holidays so popular are also expiring. How successful were retailers at selling their mobile devices to the masses? Of the many mobile devices that were discounted this past weekend, it appears there is a clear winner: the iPad Air. Localytics examined the weekly growth during the Black Friday weekend, as compared to the previous weekend. According to Localytics’ data, a whopping 51% more new iPad Air devices were seen than the previous week. This is due to a combination of factors, ..
It’s Samsung’s World, We Just Live In It. There's constant talk of fragmentation in the Android device market, but one thing is clear: Samsung dominates. Samsung currently has a 63% share of all Android mobile devices, including smartphones, phablets, tablets – and even “fonblets” – a term Samsung coined during its Analyst Day when it announced that 100 million Galaxy S and Note phones will ship this year. In fact, Samsung controls the aggregate of all other manufacturers by a ratio of nearly 2:1. HTC, (the manufacturer of the popular HTC One phone series) and LG come in second and third, respectively. All together, HTC, LG, Sony, Motorola and all others make up less than ..
Android has a new top device, and to nobody’s surprise it’s another variant of the Samsung Galaxy. The Samsung Galaxy S III took over the top spot in January from its older brother, the Samsung Galaxy S II, and Samsung’s place as the dominant Android device maker continued: of the top 10 Android devices in January, eight were made by Samsung, and seven were some variant of Samsung Galaxy. Only Amazon’s Kindle Fire and Motorola’s Droid RAZR managed to crack Samsung’s stranglehold on the top 10. In fact during January, Samsung as a whole made up 47% of Android devices worldwide. This is nothing new, however, as Samsung accounted for 47% of Android devices in December, 2012, and 4..
The United States is dominating the Android tablet race, with Amazon’s Kindle Fire family of tablets leading the way. A full 59% of all Android tablets seen by apps with Localytics integrated are based in the US, and over half of those are Kindle Fires or Kindle Fire HDs. In fact, outside of the United States, the Kindle Fire practically doesn’t exist - 89% of Amazon’s family of tablets live in America, with most of the rest in Great Britain. After those two, no other country has even one percent of worldwide Kindle Fires. While Amazon’s issues achieving international distribution of their hardware have been widely reported, it is interesting to note that should they get the distri..
Yesterday Samsung added the iPhone 5 to its patent lawsuit against Apple and other manufacturers. This comes after Apple was awarded $1 billion for Samsung’s infringements. But sales of Samsung’s flagship Galaxy S III haven’t been hurt and appear to have been helped by the news. The powerhouse Android device saw average growth of 9% in new devices each week since August 1st, with huge spikes in Galaxy S III adoption occurring after the Apple lawsuit verdict and after the iPhone 5 announcement. The first spike in weekly growth coincides with the same week that a jury awarded Apple $1 billion for Samsung infringing on Apple’s patents. The deluge of post-litigation press coverage b..
A new study by Localytics looks at mobile usage across all fifty states and finds that 70% of the most active iPhone states vote Democrat while 70% of the most active Android states lean Republican. With the Obama and Romney campaigns seeking every advantage, targeted smartphone advertising will be useful when trying to reach Democratic and Republican voters and volunteers in swing states, which cluster around the average iPhone and Android distribution. The 2008 presidential election season marked the first time that candidates allocated substantial campaign resources to mobile marketing. Many attributed President Obama’s early success to his campaign’s focus on mobile phones as an eff..
In great news for the mobile app market, app retention rates are improving as app publishers shift from an early focus on “downloads” to more mature customer acquisition and retention models. The overall app industry improved retention rates 19% over the last year. App publishers for the iPhone and iPad saw the greatest success, with retention rates 52% higher than those on Android. Apps Marketing Evolves In the early days of the App Store and Android Market (Google Play) publishers focused on developing an initial presence and, with the limited data available, could only measure success by the total number of downloads. However, many of those downloads were poorly acquired and never t..
Android’s market fragmentation is often mentioned as a concern for mobile app developers. The concern is that Android is fragmented across multiple handset makers, device form factors and OS builds, but new data from Localytics suggests that developers shouldn’t be worried. Whether it’s OS version, screen size or screen resolution, the Android devices using apps with Localytics as their analytics solution have remarkably similar specifications. 73% of Android handset usage with the same OS build Across all apps using Localytics, a full 73% of Android usage came from devices running a variant of Android 2.3. While the build, known as "Gingerbread", is not the most recent, from a fragme..
Localytics released research Tuesday morning summarizing new iOS and Android device activations over the Christmas holiday. Unfortunately due to an error, the report was partially incorrect and we sincerely regret our mistake. While re-compiling the report, others released research similar to our corrected report. Rather than re-issue the same report, we expanded the study to segment new activation rates across the top 20 countries. Localytics provides mobile analytics to top app publishers across over 200 million devices. A key metric tracked by publishers is how many new devices, or customers, use their applications. By calculating the number of new devices across its entire publisher bas..
4G - the next generation of cellular data connection - is the future of mobile connectivity, and Android handset makers have been extremely aggressive in their adoption of the various new high-speed protocols. As Q3 2011 comes to an end, an impressive 37% of US Android devices are 4G enabled (defined for this study as HSPA+, LTE, or WiMAX) What's more, this number is increasing rapidly - since the beginning of the year, the percentage of Android devices that are 4G-capable has grown by over 50%, culminating at a full third of the Android ecosystem. Driving this growth has been the HTC Thunderbolt (Verizon), the HTC Evo 4G (Sprint), the Samsung Epic 4G (Sprint), and the Samsung Droid Charge..