According to Nielsen, the June 22 nail-biting match between the United States and Portugal in the 2014 FIFA World Cup drew nearly 25 million U.S. viewers, surpassing the recent NBA finals. While U.S. fans have been drawn to their TVs for the World Cup, they haven’t shown their home team support on mobile apps like viewers in other countries have. Continuing the partnership with Onefootball to analyze the role of mobile apps in the World Cup, Localytics expanded its analysis to look at different countries to determine loyalty to the home team. By looking at how users from different countries interacted with the Onefootball Brasil app, Localytics discovered some interesting results: U..
Smart organizations are always learning from the ever-changing commerce landscape. As mobile consumption grows, it’s important for brands to understand how to translate the in-store conversion process of visitors to customers, to the mobile landscape. In this post, we’ll highlight how the buying process on a mobile device is similar to physical stores, and how it’s different. Customer Acquisition Storefront Before mobile, even before web, customer acquisition was simple, but personal. Not only did businesses care about how new visitors became customers (or what restricted that conversion), but they also cared about how people found their way to the front door. Businesses cou..
On April 11, Samsung, the dominant manufacturer in the Android market, released its much-hyped Galaxy S5 smartphone. Just one week after its global release, the Galaxy S5 now makes up an impressive 0.7% of all active Android smartphones worldwide, according to Localytics data. In order to get a sense of the popularity of the Samsung Galaxy S5 compared to its largest non-Android competitor, Apple’s iPhone 5s, Localytics examined the adoption rate of both devices in the days following their respective global releases. The key takeaway: After one week, the iPhone 5s made up 1.1% share of all iPhones, whereas the Galaxy S5 made up 0.7% of all Android smartphones. (It’s important to note ..
Samsung Galaxy S3 is currently most popular Android model with 15% share One of the biggest announcements from Mobile World Congress this past week was the unveiling of the Samsung Galaxy S5 smartphone. Samsung, the most popular manufacturer of Android smartphones, launched its latest flagship phone on February 24. As expected, Samsung remains the dominant player in the Android market with a 65% share of all Android devices. Given the highly fragmented world of Android devices, Samsung’s two-thirds market share is impressive. Galaxy S Series makes up almost half of Samsung market share A large portion of this market share stems directly from Samsung’s wildly successful Galaxy S S..
According to a recent VentureBeat article, 54% of parents are looking to buy technology gifts this year. With Black Friday and Cyber Monday now behind us, many of the temporary deals that make these two holidays so popular are also expiring. How successful were retailers at selling their mobile devices to the masses? Of the many mobile devices that were discounted this past weekend, it appears there is a clear winner: the iPad Air. Localytics examined the weekly growth during the Black Friday weekend, as compared to the previous weekend. According to Localytics’ data, a whopping 51% more new iPad Air devices were seen than the previous week. This is due to a combination of factors, ..
It’s Samsung’s World, We Just Live In It. There's constant talk of fragmentation in the Android device market, but one thing is clear: Samsung dominates. Samsung currently has a 63% share of all Android mobile devices, including smartphones, phablets, tablets – and even “fonblets” – a term Samsung coined during its Analyst Day when it announced that 100 million Galaxy S and Note phones will ship this year. In fact, Samsung controls the aggregate of all other manufacturers by a ratio of nearly 2:1. HTC, (the manufacturer of the popular HTC One phone series) and LG come in second and third, respectively. All together, HTC, LG, Sony, Motorola and all others make up less than ..
Android has a new top device, and to nobody’s surprise it’s another variant of the Samsung Galaxy. The Samsung Galaxy S III took over the top spot in January from its older brother, the Samsung Galaxy S II, and Samsung’s place as the dominant Android device maker continued: of the top 10 Android devices in January, eight were made by Samsung, and seven were some variant of Samsung Galaxy. Only Amazon’s Kindle Fire and Motorola’s Droid RAZR managed to crack Samsung’s stranglehold on the top 10. In fact during January, Samsung as a whole made up 47% of Android devices worldwide. This is nothing new, however, as Samsung accounted for 47% of Android devices in December, 2012, an..
The United States is dominating the Android tablet race, with Amazon’s Kindle Fire family of tablets leading the way. A full 59% of all Android tablets seen by apps with Localytics integrated are based in the US, and over half of those are Kindle Fires or Kindle Fire HDs. In fact, outside of the United States, the Kindle Fire practically doesn’t exist - 89% of Amazon’s family of tablets live in America, with most of the rest in Great Britain. After those two, no other country has even one percent of worldwide Kindle Fires. While Amazon’s issues achieving international distribution of their hardware have been widely reported, it is interesting to note that should they get the distri..
Yesterday Samsung added the iPhone 5 to its patent lawsuit against Apple and other manufacturers. This comes after Apple was awarded $1 billion for Samsung’s infringements. But sales of Samsung’s flagship Galaxy S III haven’t been hurt and appear to have been helped by the news. The powerhouse Android device saw average growth of 9% in new devices each week since August 1st, with huge spikes in Galaxy S III adoption occurring after the Apple lawsuit verdict and after the iPhone 5 announcement. The first spike in weekly growth coincides with the same week that a jury awarded Apple $1 billion for Samsung infringing on Apple’s patents. The deluge of post-litigation press coverage b..
A new study by Localytics looks at mobile usage across all fifty states and finds that 70% of the most active iPhone states vote Democrat while 70% of the most active Android states lean Republican. With the Obama and Romney campaigns seeking every advantage, targeted smartphone advertising will be useful when trying to reach Democratic and Republican voters and volunteers in swing states, which cluster around the average iPhone and Android distribution. The 2008 presidential election season marked the first time that candidates allocated substantial campaign resources to mobile marketing. Many attributed President Obama’s early success to his campaign’s focus on mobile phones as an eff..