Understanding why users convert or do not convert through your funnel process helps you make improvements to your apps – leading to the ultimate goal of converting. At Localytics, we understand this. That is why we have released an … Continue reading
Localytics Director of Solutions Engineering, Lee Isensee, describes how and when to use events and/or attributes to tag specific characteristics of your app. Transcript Hi. I’m Lee Isensee, Director of Solutions Engineering, here at Localytics, and … Continue reading
Localytics VP of Marketing, Bernd Leger, discusses the differences between web and mobile app conversion funnels as well as how to leverage an analytics service to optimize your conversion rates. Transcript Hi, my name is Bernd Leger. … Continue reading
There are some that say mobile is the greatest shift in human communication since the beginning of the internet. Everyone else probably just hasn’t read this post yet. Mobile, the pretty new girl in school, is continuing to catch the … Continue reading
Localytics VP of Marketing, Bernd Leger explains the importance of understanding and tracking your Customer Lifetime Value, or CLV within your apps. CLV can help you understand your most valuable user segments and spend channels, based on customer value over … Continue reading
Localytics has always been about pushing the envelope and enabling the thought leaders among app publishers to go beyond traditional boundaries. We couldn’t be more excited about our May 2013 release and the capabilities we’ve just added to the Localytics … Continue reading
Localytics Director of Online Marketing, Daniel Ruby discusses the differences between broad and targeted in-app messages. Broad messaging means all your users receive the same message at the same time. Targeted means segments of users will receive messages specifically crafted … Continue reading
We’ve been getting a lot of questions around the benefits of adopting an in-app messaging strategy to improve engagement and retention, and we wanted to share some ways brands can use this technology to achieve their vision for mobile domination.
Localytics’ Richard Sgro goes through some of the important questions to ask when preparing your organization’s mobile strategy, as well as examples of organizations that have done it right.
Over the recent months Apple has taken a firmer stance with regards to the privacy of their mobile device users. With previous versions of their mobile Operating System an identifier was made available that allowed companies to uniquely identify the … Continue reading