We’re always trying to save you time and make data analysis easier, and we're excited to announce a new feature to help you do both. Localytics customers can now save their most frequently used reports on customizable dashboards for quick access and broad insight. Do you look at the same charts every day or week? Now you can place them all on a dashboard for one-click access. Need to keep track of many complex key metrics and share them with your whole team? Now it's easy, no matter what report you want to create, compare, or share. As demonstrated in the example below, dashboards can be as diverse as required: this customized dashboard from a sample E-commerce app includes acquisition..
Category: Company & Products
We are thrilled to announce that we’ve enriched our funnels feature with two new improvements today. These enhancements will provide our customers with more granular and useful information about the actions users take in their apps and insight into what exactly happens when they drop off from key conversion funnels.
Last night I attended the MassTLC Leadership Awards Gala in Boston. It was a great evening all around with more than 700 of the Boston technology scene in attendance. One of the highlights certainly was seeing one of the godfathers of the Boston startup scene, Ray Ozzie, receive the 2013 Commonwealth Award and giving a backdrop of the history of innovation in Boston. Ozzie talked about how much the community thrives off each other and shared his path to his success, which he stated was primarily due to having great mentors. “One day you’ll see someone standing here in my place thanking one of you for being a great mentor to them,” he said. For me, that certainly struck a personal cor..
Apple launched the modern smartphone era during summer 2008, and in a little less than five years, the technology giant reached 50-billion App Store downloads. During this time, apps have evolved in many ways, including how they are monetized. From the initial focus on encouraging (paid) downloads to the current focus on monetizing in-app usage, mobile app publishers are beginning to think about what’s next for monetizing the app. In particular, they’re thinking about how they can leverage insights and data to maximize success.
In 2009 – the year after Localytics was founded – the Apple App Store reported 1 billion app downloads. Fast-forward five years, and that figure is now 50 billion downloads. With half of the U.S. population owning a smartphone, apps are no longer a side project; they now form a critical part of a company’s business strategy. (Check out our infographic charting the rise of the app over the past five years and the ROI opportunity that lies ahead). Marketers are realizing that app downloads are not enough. Our research shows that 22 percent of apps are used only once. However, if you can keep a user coming back to your app, chances are significantly greater that he or she will convert ..
Localytics Senior Solutions Consultant, Richard Cipolla, covers the basics of grouping app users by custom dimensions and segments for deep insights. Transcript Hello, and welcome to another Whiteboard Wednesday. My name is Richard Cipolla, I'm a Senior Solutions Consultant here at Localytics. Today, I'm going to talk about Custom Dimensions and User Segments. Both of these resources are ways to group users, view inputs in the Dashboard by groupings, or target messages to users in the marketing platform. Contrasting The Grouping Methods How are these methods different? Let’s start with Custom Dimensions. Custom Dimensions are a description-driven grouping of users, based on the app..
Localytics, the leading marketing and analytics platform for mobile and web apps, launched its new app for ExactTarget HubExchange today, helping marketers create more targeted and personalized email campaigns based on users’ in-app behaviors. ExactTarget and Localytics customers can now use their app analytics insights to build smarter, more segmented email campaigns. Using Localytics, app owners can use daypart analysis to determine the ideal email delivery times, or discover a segment of their customer base to reengage or nurture. Localytics is also used to measure the impact of an ExactTarget campaign on user engagement, retention and lifetime value. “Marketers spend an exorbitant..
Today’s Whiteboard Wednesday discusses how marketers can leverage Net Promoter Score within app messaging to drive better app store reviews, and ultimately more revenue.
Welcome to another Whiteboard Wednesday session here at Localytics. My name is Bernd Leger and I’m the VP of Marketing. What I’d like to talk about today is how you can use the net promoter score, which I’m sure many of you have heard of, to drive higher revenue and ultimately help your app be more successful.
How are your users converting through funnels, and where are they getting stuck? Find the answers in this Whiteboard Wednesday!
Hello, I’m Tim Patten, Senior Solutions Consultant here at Localytics and thank you for joining us for this Whiteboard Wednesday. Today we are going to be talking about funnels. Funnels are a great tool to help you identify the success or failure of a certain path through your application. They also allow you to identify potential roadblocks that your user may have, or the metaphorical “brick wall” that they’re encountering within your application.
The increase in smart phone usage is important for brands to keep in mind when considering how to market to their customers. Not only are the numbers of smart phone users increasing, but behavior is changing and users are becoming more and more attached to their smartphones. According to Qualcomm, 29% of Americans say their phone is the first and last thing they look at every day. With users constantly using and interacting with their smartphones, it’s important for your brand to be reaching out to your users through the mobile platform by using a mobile messaging technique. However, there are multiple different methods for mobile messaging and it can be hard to determine which is best for what. We’ve broken it down for you to describe the key differences in thre options: SMS, push notifications, and in-app messages.