Category: Company & Products

June 2, 2014

Feature Spotlight: Localytics Event-Based Cohort Retention

At Localytics we’re constantly working to make it easier for you to identify and retain high value app users. A great example of this is event-based cohort retention, a feature that enables you to measure retention based on engagement with a particular event. It’s a highly useful tool for any app owner who wants to understand user retention based on their in-app actions. This insight will help you make better decisions around the types of app updates to make to promote user engagement. In this post, we’ll dive into event-based cohort retention: what it is, how it works, and how to use it as part of your broader app strategy. Understanding Event-Based Cohort Retention Simply define..

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May 14, 2014

On the Road to Continuous Delivery at Localytics

There are plenty of articles and presentations describing mature Continuous Delivery systems but few that discuss the early evolution of a deployment process. It’s a long road from startup infancy to enterprise adulthood and there are many forms a deployment process will take along the way. Over the past year and a half our engineering team has tripled and the data we process for our customers has increased exponentially. We’ve spent much of that time thinking about how to continue to ship quality code quickly. The Front End team is one of three engineering teams at Localytics. Here is how we looked in the Fall of 2012: Three engineers doing full stack web development using Rail..

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May 5, 2014

New Localytics Feature: Event Management to Optimize the Presentation of Your Data

We are excited to release new functionality to improve how you control your data within the Localytics dashboard. Introducing Event Management Localytics Event Management gives app owners two new capabilities: 1. Rename and add descriptions to events in the dashboard 2. Hide and stop processing data on events This new functionality gives you greater control over your tagged events and helps you customize and improve the presentation of your data across your dashboard. You can now modify the display name of an event throughout the dashboard. In addition, a new field allows you to set an event description, which will appear under the event name when the event is selected in the Analyze..

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March 10, 2014

Great Participation and Insights during Localytics European Mobile Success Tour

We’ve just completed our first-ever European Mobile Success Tour, hosting meetings and events in London, Paris, Barcelona, and Berlin. It was a week full of exciting discussions about what mobile success looks like today and what it will look like in the future, with great insights coming from both speakers and attendees. Mark Johnson of Avios (left) and Saalim Chowdhury of Trinity Mirror (right) speak at the London event We recently quantified why Europe represents a huge opportunity for companies with a mobile presence. During the tour, we validated this through our many conversations with leaders in the mobile marketing and analytics space who were happy to share their thoughts an..

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March 4, 2014

What to Expect at SXSW

South by Southwest Interactive kicks off in Austin, Texas this Friday with a packed schedule of events that promises to deliver on the festival’s values of “innovation, creativity, and inspiration.” SXSW Interactive has long been an essential event for anyone in emerging technology, and this year’s festival is shaping up to be an exciting one for mobile in particular with over one hundred mobile-focused events. The Localytics team is excited to be at SXSW Interactive Friday, March 7 through Tuesday March 11. If you’re interested in meeting up, get in touch at contact@localytics.com                 In advance of the festivities, we’ve pinpointed three key the..

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February 4, 2014

Our Next Chapter: Localytics Closes $16 Million Series C Financing to Power Closed-Loop Marketing

Today marks an incredibly important milestone in Localytics’ journey: We have closed our $16M Series C funding round, led by Silicon Valley investor, Foundation Capital. Armed with this important new injection of capital, plus the strategic guidance of Foundation Capital’s Ashu Garg (who joins our board), Localytics is poised to bring the power of our closed-loop analytics and marketing platform to even more businesses and app users worldwide. We’ll use the funding to continue to develop our Professional and Enterprise products, so that they are even more powerful and simple to use. We’ll also be building out our Customer Success team to ensure we continue to be great partners to ..

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January 29, 2014

Localytics Strengthens Executive Team with New COO and VP Customer Success

Coming on the heels of a record-breaking year for our company, I’m excited to announce two new executive management hires: Duncan McCallum as chief operating officer and Dave Witting as vice president of customer success. Both Duncan and Dave bring deep experience, strong leadership skills and a passion for building technology companies to Localytics. Duncan will be responsible for the business operations and financial performance of Localytics and will lead our sales, marketing, customer success and finance organizations. He’s no stranger to us – he’s been a board member since 2010. Duncan has 20 years of experience building, leading and financing technology companies. Previou..

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January 17, 2014

A Year on Angular on Rails: A Retrospective

It's been almost a year since we started using AngularJS in production here at Localytics. We began by experimenting with a small piece of our site and were so happy with it that we rewrote our entire analytics dashboard product -- overhauling nearly four years' worth of legacy production code -- in Angular. With a surprising lack of documentation or blog posts on real-world use of Angular on production Rails applications, we've had to be fairly creative with how we organized our code and integrated the two technologies. Most documentation on Angular code organization and workflow assumes a JavaScript/Grunt-centric worldview, and it was hard to see how we would introduce Grunt into our Ra..

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January 15, 2014

Major Enhancements to User Acquisition Tracking at Localytics

We are delighted to announce some powerful enhancements to Localytics Acquire, the user acquisition tracking solution that is part of Localytics Marketing. Localytics Acquire allows app marketers to go far beyond just understanding which campaigns are driving click-throughs, downloads, and installs. Using Localytics Acquire helps you understand which campaigns acquire users with the greatest eventual lifetime value, long-term retention, and engagement with your app. Before Localytics Acquire, app marketers were not able to connect the acquisition source of a user to their in-app behavior later in the funnel. Tracking tools from ad networks offer basic install metrics but don’t provide i..

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November 17, 2013

Introducing New Localytics Feature: Custom Dashboards

We’re always trying to save you time and make data analysis easier, and we're excited to announce a new feature to help you do both. Localytics customers can now save their most frequently used reports on customizable dashboards for quick access and broad insight. Do you look at the same charts every day or week? Now you can place them all on a dashboard for one-click access. Need to keep track of many complex key metrics and share them with your whole team? Now it's easy, no matter what report you want to create, compare, or share. As demonstrated in the example below, dashboards can be as diverse as required: this customized dashboard from a sample E-commerce app includes acquisition..

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