Category: Company & Products

March 10, 2014

Great Participation and Insights during Localytics European Mobile Success Tour

We’ve just completed our first-ever European Mobile Success Tour, hosting meetings and events in London, Paris, Barcelona, and Berlin. It was a week full of exciting discussions about what mobile success looks like today and what it will look like in the future, with great insights coming from both speakers and attendees. Mark Johnson of Avios (left) and Saalim Chowdhury of Trinity Mirror (right) speak at the London event We recently quantified why Europe represents a huge opportunity for companies with a mobile presence. During the tour, we validated this through our many conversations with leaders in the mobile marketing and analytics space who were happy to share their thoughts an..

Posted in Company & Products
Share this
Share
March 4, 2014

What to Expect at SXSW

South by Southwest Interactive kicks off in Austin, Texas this Friday with a packed schedule of events that promises to deliver on the festival’s values of “innovation, creativity, and inspiration.” SXSW Interactive has long been an essential event for anyone in emerging technology, and this year’s festival is shaping up to be an exciting one for mobile in particular with over one hundred mobile-focused events. The Localytics team is excited to be at SXSW Interactive Friday, March 7 through Tuesday March 11. If you’re interested in meeting up, get in touch at contact@localytics.com                 In advance of the festivities, we’ve pinpointed three key the..

Share this
Share
February 4, 2014

Our Next Chapter: Localytics Closes $16 Million Series C Financing to Power Closed-Loop Marketing

Today marks an incredibly important milestone in Localytics’ journey: We have closed our $16M Series C funding round, led by Silicon Valley investor, Foundation Capital. Armed with this important new injection of capital, plus the strategic guidance of Foundation Capital’s Ashu Garg (who joins our board), Localytics is poised to bring the power of our closed-loop analytics and marketing platform to even more businesses and app users worldwide. We’ll use the funding to continue to develop our Professional and Enterprise products, so that they are even more powerful and simple to use. We’ll also be building out our Customer Success team to ensure we continue to be great partners to ..

Posted in Company & Products
Share this
Share
January 29, 2014

Localytics Strengthens Executive Team with New COO and VP Customer Success

Coming on the heels of a record-breaking year for our company, I’m excited to announce two new executive management hires: Duncan McCallum as chief operating officer and Dave Witting as vice president of customer success. Both Duncan and Dave bring deep experience, strong leadership skills and a passion for building technology companies to Localytics. Duncan will be responsible for the business operations and financial performance of Localytics and will lead our sales, marketing, customer success and finance organizations. He’s no stranger to us – he’s been a board member since 2010. Duncan has 20 years of experience building, leading and financing technology companies. Previou..

Posted in Company & Products
Share this
Share
January 17, 2014

A Year on Angular on Rails: A Retrospective

It's been almost a year since we started using AngularJS in production here at Localytics. We began by experimenting with a small piece of our site and were so happy with it that we rewrote our entire analytics dashboard product -- overhauling nearly four years' worth of legacy production code -- in Angular. With a surprising lack of documentation or blog posts on real-world use of Angular on production Rails applications, we've had to be fairly creative with how we organized our code and integrated the two technologies. Most documentation on Angular code organization and workflow assumes a JavaScript/Grunt-centric worldview, and it was hard to see how we would introduce Grunt into our Ra..

Posted in Company & Products
Share this
Share
January 15, 2014

Major Enhancements to User Acquisition Tracking at Localytics

We are delighted to announce some powerful enhancements to Localytics Acquire, the user acquisition tracking solution that is part of Localytics Marketing. Localytics Acquire allows app marketers to go far beyond just understanding which campaigns are driving click-throughs, downloads, and installs. Using Localytics Acquire helps you understand which campaigns acquire users with the greatest eventual lifetime value, long-term retention, and engagement with your app. Before Localytics Acquire, app marketers were not able to connect the acquisition source of a user to their in-app behavior later in the funnel. Tracking tools from ad networks offer basic install metrics but don’t provide i..

Share this
Share
November 17, 2013

Introducing New Localytics Feature: Custom Dashboards

We’re always trying to save you time and make data analysis easier, and we're excited to announce a new feature to help you do both. Localytics customers can now save their most frequently used reports on customizable dashboards for quick access and broad insight. Do you look at the same charts every day or week? Now you can place them all on a dashboard for one-click access. Need to keep track of many complex key metrics and share them with your whole team? Now it's easy, no matter what report you want to create, compare, or share. As demonstrated in the example below, dashboards can be as diverse as required: this customized dashboard from a sample E-commerce app includes acquisition..

Posted in Company & Products
Share this
Share
October 25, 2013

New Localytics Feature: Get More Granular Conversion Data With Attributes in Funnels

We are thrilled to announce that we’ve enriched our funnels feature with two new improvements today. These enhancements will provide our customers with more granular and useful information about the actions users take in their apps and insight into what exactly happens when they drop off from key conversion funnels.

Posted in Company & Products
Share this
Share
September 13, 2013

Localytics Wins MassTLC’s Innovative Technology of the Year – Big Data Award

Last night I attended the MassTLC Leadership Awards Gala in Boston. It was a great evening all around with more than 700 of the Boston technology scene in attendance. One of the highlights certainly was seeing one of the godfathers of the Boston startup scene, Ray Ozzie, receive the 2013 Commonwealth Award and giving a backdrop of the history of innovation in Boston. Ozzie talked about how much the community thrives off each other and shared his path to his success, which he stated was primarily due to having great mentors. “One day you’ll see someone standing here in my place thanking one of you for being a great mentor to them,” he said. For me, that certainly struck a personal cor..

Posted in Company & Products
Share this
Share
August 29, 2013

Capitalizing on the Evolution of the App Business Model

Apple launched the modern smartphone era during summer 2008, and in a little less than five years, the technology giant reached 50-billion App Store downloads. During this time, apps have evolved in many ways, including how they are monetized. From the initial focus on encouraging (paid) downloads to the current focus on monetizing in-app usage, mobile app publishers are beginning to think about what’s next for monetizing the app. In particular, they’re thinking about how they can leverage insights and data to maximize success.

Share this
Share