Over the recent months Apple has taken a firmer stance with regards to the privacy of their mobile device users. With previous versions of their mobile Operating System an identifier was made available that allowed companies to uniquely identify the … Continue reading
Localytics engineer Randy Dailey walks through implementing Localytics app analytics in hybrid HTML5/native apps.
iOS market share report for November, 2012, with engagement metrics comparing users of the various iPads and iPhones. While it’s early in their life cycle, Apple’s two newest iPads – the 4th generation and the Mini – only combine for 4% of the overall iPad market.
Between multiple lawsuits and press comparisons to the newly-launched iPhone 5, Samsung’s Galaxy S3 is benefiting from being compared to Apple’s phones. Weekly new Galaxy handsets are growing quickly, punctuated by spikes following the Apple-Samsung verdict and the iPhone 5 announcement.
Localytics today launched an updated iOS library for improved compatibility with Apple’s upcoming iOS 6. All customers are required to upgrade to this latest Localytics library before making new App Store submissions. Apps already in the App Store that are using an earlier version of the Localytics iOS library are still compatible with devices upgraded to iOS 6, but will need the updated SDK when a new release is submitted.
A new study by Localytics looks at mobile usage across all fifty states and finds that 70% of the most active iPhone states vote Democrat while 70% of the most active Android states lean Republican. With the Obama and Romney campaigns seeking every advantage, targeted smartphone advertising will be useful when trying to reach Democratic and Republican voters and volunteers in swing states, which cluster around the average iPhone and Android distribution.
In great news for the mobile app market, app retention rates are improving as app publishers shift from an early focus on “downloads” to more mature customer acquisition and retention models. The overall app industry improved retention rates 19% over the last year. App publishers for the iPhone and iPad saw the greatest success, with retention rates 52% higher than those on Android.
After just two months, the new third-generation iPad has surpassed the original iPad, becoming the second-most-popular of Apple’s tablets. Following a launch weekend with over three million devices sold, it now commands 20% of the total U.S. iPad market.
Apple has reportedly sold over 3 million of the new, 3rd-generation iPads, whose main selling points are updated internals, a Retina display and available 4G LTE connectivity. The first two seem to be driving the quick sales, but the cellular-enabled variants seem to be comparatively unpopular, perhaps because of how quickly they are capable of crushing limited data plans. We looked into all iPad usage of apps with Localytics app analytics since the launch to see how many devices connected via a cellular network, and how often cellular-enabled iPads used 3G or 4G
AT&T may no longer have iPhone exclusivity, but their 2007 deal with Apple continues to pay dividends. Based on apps running Localytics app analytics, 56% of Apple’s newly-launched iPhone 4S handsets are running on AT&T. Verizon, which has carried the … Continue reading