According to a recent VentureBeat article, 54% of parents are looking to buy technology gifts this year. With Black Friday and Cyber Monday now behind us, many of the temporary deals that make these two holidays so popular are also expiring. How successful were retailers at selling their mobile devices to the masses? Of the many mobile devices that were discounted this past weekend, it appears there is a clear winner: the iPad Air. Localytics examined the weekly growth during the Black Friday weekend, as compared to the previous weekend. According to Localytics’ data, a whopping 51% more new iPad Air devices were seen than the previous week. This is due to a combination of factors, ..
Category: iOS, iPad, iPhone
With Apple’s Q3 earnings being announced later today, we wanted to take stock of the current state of iPhone 5s and 5c adoption. Much has been written about the head-to-head battle of the iPhone 5s and 5c including our own research from last week that showed that the iPhone 5c is starting to close the gap on its higher-end sibling. Today, the iPhone 5s and 5c now represent 3.8% and 1.7% of all active iPhones globally seen by Localytics. Meanwhile, the iPhone 5 remains the most popular iPhone with a nearly 40% share. Global Trends Japan has the highest concentration of active iPhone 5s and 5c relative to other iPhone models, representing nearly 10% of all active iPhones in that cou..
The iPhone 5c is steadily gaining, but it’s still not the phone for emerging markets.
It’s been just about one month since the initial release of the iPhone 5s and 5c and, following two initial extensive research reports from Localytics about their early traction (published on September 23 and September 27), we now have an additional update. In recent weeks, the iPhone 5c has been written off by many pundits as too expensive to serve its primary purpose of acting as a bridgehead into emerging markets. Our initial study, following its first weekend of sales, seemed to confirm this hypothesis as the iPhone 5s was outpacing the iPhone 5c by a factor of 3.4x.
After extensively reporting early iPhone 5s and 5c adoption data both in the U.S. and globally after the initial 48 and 72 hours of sales, we’re now analyzing preferences for the two phones across 12 major U.S. cities and by carrier. After close to one week of sales, we found that, overall, New York, Los Angeles and San Francisco held the largest market share in the U.S. for iPhone 5s and 5c activations. This is to be expected given the size of their populations. However the real surprise was that San Francisco came in third. Considering San Francisco is actually the 11th largest market in the U.S., its status as a technology haven also, clearly, translates to a culture of early adoptio..
After some pretty extensive analysis of the iPhone 5s versus 5c within the first 48 hours after launch that we reported yesterday, we wanted to drill a bit further into the global distribution of the new iPhones looking at new data after 72 hours post launch.
Perhaps surprising was that of the eight countries where the most iPhone 5s’ or 5c’s were sold, the highest ratio of preference for the 5s wasn’t in the United States or Japan; leading the pack is actually China.
With Apple launching not just one but two new phones on Friday, there’s been much speculation about which of the two phones would emerge as the early adopter favorite. After just a little more than 48 hours after launch, early results show a clear winner – the iPhone 5s.
Over the recent months Apple has taken a firmer stance with regards to the privacy of their mobile device users. With previous versions of their mobile Operating System an identifier was made available that allowed companies to uniquely identify the device that could then be used, when joined with other information, to compromise the privacy of the user. With the release of iOS 5 Apple deprecated the identifier (UDID) but had not removed it from the Operating System, which allowed developers to continue to leverage the identifier until it was to be completely removed. The deprecation of UDID made it clear that Apple was looking to make it more difficult for mobile apps to backtrack to an ind..
Approximately 2% of iPads seen by apps running Localytics as their analytics and marketing solution in November were the new iPad Mini, and another 2% the new 4th-generation model. Both devices were released officially on November 2nd, with the Mini heralding Apple’s move into a second tablet form factor and the 4th-gen iPad effectively acting as a minor upgrade to the version released in March. On the phone side, the iPhone 4S remains the most populous of Apple’s flagship product, accounting for 42% of all devices seen by apps with Localytics integrated. The new iPhone 5, launched in September in much of the world, has grown to 12% of all iPhones, good for third place behind the 4S an..
Yesterday Samsung added the iPhone 5 to its patent lawsuit against Apple and other manufacturers. This comes after Apple was awarded $1 billion for Samsung’s infringements. But sales of Samsung’s flagship Galaxy S III haven’t been hurt and appear to have been helped by the news. The powerhouse Android device saw average growth of 9% in new devices each week since August 1st, with huge spikes in Galaxy S III adoption occurring after the Apple lawsuit verdict and after the iPhone 5 announcement. The first spike in weekly growth coincides with the same week that a jury awarded Apple $1 billion for Samsung infringing on Apple’s patents. The deluge of post-litigation press coverage b..
A new study by Localytics looks at mobile usage across all fifty states and finds that 70% of the most active iPhone states vote Democrat while 70% of the most active Android states lean Republican. With the Obama and Romney campaigns seeking every advantage, targeted smartphone advertising will be useful when trying to reach Democratic and Republican voters and volunteers in swing states, which cluster around the average iPhone and Android distribution. The 2008 presidential election season marked the first time that candidates allocated substantial campaign resources to mobile marketing. Many attributed President Obama’s early success to his campaign’s focus on mobile phones as an eff..