With a massive bump in mobile app usage just after 2PM US Eastern Time, Localytics finds that many users learn about breaking news events like the naming of a new Pope via news apps.
Download the Localytics mobile commerce for retail guide where you’ll find best practices on creating a mobile strategy and maximizing the mobile revenue stream for your retail business. Mobile is the next great opportunity for retail, and while many have succeeded already, there is plenty of room to grow and dominate.
Android has a new top device, and to nobody’s surprise it’s another variant of the Samsung Galaxy. The Samsung Galaxy S III took over the top spot in January from its older brother, the Samsung Galaxy S II, and Samsung’s … Continue reading
Android tablets are predominantly in the United States, and that appears to be driven by the US-centric distribution of the Amazon Kindle Fire and Fire HD. We look at the global Android tablet share and the US’s device breakdown.
December market share data for Android and iOS devices shows a significant increase in Android tablets, implying they were a very popular and successful holiday gift. Meanwhile, the new iPads – 4th generation and Mini – pick up a good deal of market share compared to November.
iOS market share report for November, 2012, with engagement metrics comparing users of the various iPads and iPhones. While it’s early in their life cycle, Apple’s two newest iPads – the 4th generation and the Mini – only combine for 4% of the overall iPad market.
Between multiple lawsuits and press comparisons to the newly-launched iPhone 5, Samsung’s Galaxy S3 is benefiting from being compared to Apple’s phones. Weekly new Galaxy handsets are growing quickly, punctuated by spikes following the Apple-Samsung verdict and the iPhone 5 announcement.
Windows 8 is officially coming on October 26th, and the success or failure of the operating system as a mobile entrant is tied to Finnish mobile phone manufacturer Nokia. As Nokia goes, so goes Windows 8 – and vise versa – as the two companies have joined forces in putting all of their smartphone hopes into the next-generation Windows OS.
A new study by Localytics looks at mobile usage across all fifty states and finds that 70% of the most active iPhone states vote Democrat while 70% of the most active Android states lean Republican. With the Obama and Romney campaigns seeking every advantage, targeted smartphone advertising will be useful when trying to reach Democratic and Republican voters and volunteers in swing states, which cluster around the average iPhone and Android distribution.
In great news for the mobile app market, app retention rates are improving as app publishers shift from an early focus on “downloads” to more mature customer acquisition and retention models. The overall app industry improved retention rates 19% over the last year. App publishers for the iPhone and iPad saw the greatest success, with retention rates 52% higher than those on Android.
