Hello and welcome to another Localytics Whiteboard Wednesday. I’m Doug Carlson, Account Manager here at Localytics, and today we’re continuing our series on mobile marketing tools geared toward specific app categories. Today we will cover apps in the Travel category, and I’m celebrating a fantastic trip that I just planned to Hawaii by wearing these sunglasses.
Localytics Account Manager Doug Carlson dives into some key mobile marketing tips & tricks for Health & Fitness Apps.
Localytics Senior Solutions Consultant, Richard Sgro, discusses the critical layers to a perfectly-constructed mobile marketing cake, leading to better user experiences and ROI.
This week’s Whiteboard Wednesday features Localytics’ Content Marketing Manager Janet Aronica. Janet will be discussing some tips for successfully implementing push messages in your app, which will help you retain valuable users.
In this week’s Whiteboard Wednesday, Localytics Lead Mobile Developer, Randy Dailey, complements a previous discussion about how to capitalize on location data by diving into the most effective ways to collect that data.
In this week’s Whiteboard Wednesday, Localytics Vice President of Business Development, Brian Suthoff will teach you the appropriate user tracking techniques, how to optimize customer acquisition spend beyond just download numbers and how to focus your efforts on generating the most customer lifetime value.
Localytics Senior Solutions Consultant, Richard Cipolla, dives into a best practices series about kickstarting app analytics to get the deepest insights. Finally: Games Apps.
Today we’re going to be talking about some of the best practices for tagging your news and media content consumption app. What do I mean by that? These will be apps that will have articles, videos, and audio clips to listen or watch.
Localytics Senior Solutions Consultant, Richard Cipolla, dives into a best practices series about kickstarting app analytics to get the deepest insights. First up: eCommerce Apps.
Localytics Senior Solutions Consultant, Richard Cipolla, covers the basics of grouping app users by custom dimensions and segments for deep insights.
Hello, and welcome to another Whiteboard Wednesday. My name is Richard Cipolla, I'm a Senior Solutions Consultant here at Localytics. Today, I'm going to talk about Custom Dimensions and User Segments. Both of these resources are ways to group users, view inputs in the Dashboard by groupings, or target messages to users in the marketing platform.
Contrasting The Grouping Methods
How are these methods different? Let’s start with Custom Dimensions. Custom Dimensions are a description-driven grouping of users, based on the app..