Category: Videos

October 9, 2013

How To Market Your Travel Apps

Introduction

Hello and welcome to another Localytics Whiteboard Wednesday. I’m Doug Carlson, Account Manager here at Localytics, and today we’re continuing our series on mobile marketing tools geared toward specific app categories. Today we will cover apps in the Travel category, and I’m celebrating a fantastic trip that I just planned to Hawaii by wearing these sunglasses.

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September 25, 2013

The Mobile Marketing Layer Cake – Whiteboard Wednesday

Localytics Senior Solutions Consultant, Richard Sgro, discusses the critical layers to a perfectly-constructed mobile marketing cake, leading to better user experiences and ROI.

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September 18, 2013

3 Tips For Successful Push Messaging – Whiteboard Wednesday

This week’s Whiteboard Wednesday features Localytics’ Content Marketing Manager Janet Aronica. Janet will be discussing some tips for successfully implementing push messages in your app, which will help you retain valuable users.

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September 11, 2013

How To Effectively Collect Mobile Location Data – Whiteboard Wednesday

In this week’s Whiteboard Wednesday, Localytics Lead Mobile Developer, Randy Dailey, complements a previous discussion about how to capitalize on location data by diving into the most effective ways to collect that data.

September 4, 2013

How to Improve Your Mobile Customer Acquisition ROI – Whiteboard Wednesday

In this week’s Whiteboard Wednesday, Localytics Vice President of Business Development, Brian Suthoff will teach you the appropriate user tracking techniques, how to optimize customer acquisition spend beyond just download numbers and how to focus your efforts on generating the most customer lifetime value.

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August 28, 2013

5 Analytics Tips for Games Apps – Whiteboard Wednesday

Localytics Senior Solutions Consultant, Richard Cipolla, dives into a best practices series about kickstarting app analytics to get the deepest insights. Finally: Games Apps.

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August 21, 2013

5 Critical Steps to Analyzing Your Media App the Smart Way

Today we’re going to be talking about some of the best practices for tagging your news and media content consumption app. What do I mean by that? These will be apps that will have articles, videos, and audio clips to listen or watch.

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August 14, 2013

eCommerce App Analytics Best Practices – Whiteboard Wednesday

Localytics Senior Solutions Consultant, Richard Cipolla, dives into a best practices series about kickstarting app analytics to get the deepest insights. First up: eCommerce Apps.

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July 31, 2013

Exploring Custom Dimensions & Segments – Whiteboard Wednesday

Localytics Senior Solutions Consultant, Richard Cipolla, covers the basics of grouping app users by custom dimensions and segments for deep insights.   Transcript Hello, and welcome to another Whiteboard Wednesday. My name is Richard Cipolla, I'm a Senior Solutions Consultant here at Localytics. Today, I'm going to talk about Custom Dimensions and User Segments. Both of these resources are ways to group users, view inputs in the Dashboard by groupings, or target messages to users in the marketing platform. Contrasting The Grouping Methods How are these methods different? Let’s start with Custom Dimensions. Custom Dimensions are a description-driven grouping of users, based on the app..

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