Localytics Director of Solutions Engineering, Lee Isensee, describes how and when to use events and/or attributes to tag specific characteristics of your app. Transcript Hi. I’m Lee Isensee, Director of Solutions Engineering, here at Localytics, and … Continue reading
Localytics VP of Marketing, Bernd Leger, discusses the differences between web and mobile app conversion funnels as well as how to leverage an analytics service to optimize your conversion rates. Transcript Hi, my name is Bernd Leger. … Continue reading
Localytics VP of Marketing, Bernd Leger explains the importance of understanding and tracking your Customer Lifetime Value, or CLV within your apps. CLV can help you understand your most valuable user segments and spend channels, based on customer value over … Continue reading
Localytics Director of Online Marketing, Daniel Ruby discusses the differences between broad and targeted in-app messages. Broad messaging means all your users receive the same message at the same time. Targeted means segments of users will receive messages specifically crafted … Continue reading
Localytics’ Julia Alvarez explains how brick-and-mortar retailers can leverage mobile apps to improve their customers’ in-store shopping experience. Learn how to combat showrooming and make sure that your app is the one being used in your stores.
In this week’s Whiteboard Wednesday video, Director of Online Marketing Daniel Ruby walks us through three important metrics for news and media apps.
Your mobile app strategy ideally leads to higher ROI and monetization, and it can be difficult sometimes to know what method to use when monetizing your app. Localytics VP of Marketing Bernd Leger takes us through a few popular ways of turning your app usage into revenue, including some surprising ways of using apps to generate non-digital revenue.
In this Whiteboard Wednesday video, we talk about a few examples of user segments within a mobile app, how to identify them, and some ideas of how to turn insight into user behavior into increased app engagement and ROI.
Localytics’ Richard Sgro goes through some of the important questions to ask when preparing your organization’s mobile strategy, as well as examples of organizations that have done it right.
Localytics VP of Marketing Bernd Leger explains A/B testing, what it is, and how you can use it to test and implement app features and usage paths that are most effective at creating engagement.