After selling 60 million Windows 8 licenses to date, the touch-centric operating system has continued to grow, and app developers have a unique opportunity to create apps that work both with Microsoft’s Windows Phone 8 and its desktop OS, Windows 8. The crossover nature of Windows 8 has surprised some developers - write one set of code and, with minimal effort, you have an app for phone, tablet and desktop. This presents a much larger potential audience than Microsoft’s prior mobile Windows offerings. Whether the app store approach to distribution catches on for desktops remains to be seen and will determine whether Windows 8’s crossover potential is worth developers investing in. For..
Windows 8 is officially coming on October 26th, and the success or failure of the operating system as a mobile entrant is tied to Finnish mobile phone manufacturer Nokia. As Nokia goes, so goes Windows 8 - and vise versa - as the two companies have joined forces in putting all of their smartphone hopes into the next-generation Windows OS. After their recent earnings report, much was made of Microsoft’s contribution to Nokia’s balance sheet - the software giant reportedly paid Nokia $750 million for its Windows Phone participation. The investment underscores how the growth in Windows Phone usage worldwide is tied to Nokia - while Samsung and HTC pay only cursory attention to Windows Ph..
Microsoft Windows Phone 7 is fast approaching, and the Windows Phone Marketplace is open for app submissions on Nov 3. With assistance from Microsoft, we are able to offer the first mobile analytics service for Windows Phone 7 applications. “We’re really excited about Localytics coming to Windows Phone 7" said Abby Fichtner, Microsoft Developer Evangelist for Startups. "Localytics is a great example of a BizSpark company that was able to really meet the needs of developers worldwide with their real-time mobile analytics software.” In the rest of this post, we take a closer look at the Windows Phone 7 app model and how to instrument and interpret app analytics. How Windows Phone 7 Ap..