Localytics Blog

June 26, 2014

US Soccer Fans Lag Behind Rest of World in App Engagement

According to Nielsen, the June 22 nail-biting match between the United States and Portugal in the 2014 FIFA World Cup drew nearly 25 million U.S. viewers, surpassing the recent NBA finals. While U.S. fans have been drawn to their TVs for the World Cup, they haven’t shown their home team support on mobile apps like viewers in other countries have. Continuing the partnership with Onefootball to analyze the role of mobile apps in the World Cup, Localytics expanded its analysis to look at different countries to determine loyalty to the home team. By looking at how users from different countries interacted with the Onefootball Brasil app, Localytics discovered some interesting results: U..

Posted in Android
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June 25, 2014

9 Things to Consider Before, During and After Launching Your App

In the vast world of app development, you might feel like at some point you’ll overlook something crucial. Determining the right launch plan, garnering success in the App Store, and retaining users for the long-term is a multi-step, multi-variate process that directly determines the outcome of your mobile or web app. While there is a lot to cover and keep track of in this process, there are certain big considerations that will help guide you along as you reach for app success, particularly as your strategy evolves. Before, during and after launching your app, run through this quick list of must-dos to make sure you cover all your bases. Before Launch #1. Pick a platform In an ideal w..

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June 24, 2014

A Step-by-Step Guide to Analyzing App Funnels

Funnels don’t just provide you with conversion numbers, they provide you with insight into how your users behave. Your app funnels have the potential to show you much more than just conversion rates when you dig into the data. Further analyzing them will point to potential areas in your app where users are having issues. They can also help you measure the value of your existing marketing campaigns and discover opportunities for new ones. Let’s walk through the ins and outs of analyzing funnels and how they can be used to achieve their ultimate goal: converting users. Starting With The Basics Number of users and conversion rates – these two metrics alone help paint the picture from..

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June 19, 2014

Apple’s Handoff: Another Signal the Web Is Becoming Appified

This post was originally published on WIRED Innovation Insights on June 13, 2014. Apple’s recent announcement of Handoff is yet another indicator of the bleak future for traditional websites and the move to apps as the experience of choice on mobile and the web. Web experiences are becoming appified, and it simply isn't good enough to have disjointed web and mobile experiences anymore. Handoff, one of Apple’s new features to improve overall continuity, makes it easier for mobile and desktop apps to work together because apps are the cornerstone on both mobile and the web. Handoff is key to device continuity because it improves overall cross-channel integration and creates unified..

Posted in Mobile Trends
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June 18, 2014

Create A Customer Relationship Survey in 5 Easy Steps

Long-distance relationships. They can be stressful and exhausting, yet when managed correctly they can build unbreakable trust and strength. As a business owner running an app, you have to maintain hundreds, if not thousands of long-distance relationships every day. You may have customers halfway across the globe, and it would be impossible to personally reach out to each and every one of them. Luckily for you, you can reach out to all of them through an in-app customer relationship survey. It’s short and sweet, yet it can yield incredibly powerful results that can keep you from getting the “it’s not you, it’s me” from your customers. So What Is A Customer Relationship Survey? ..

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June 17, 2014

Onboarding Engineers

An effective onboarding process is important for productivity and morale.  For engineers, this process begins when the candidate accepts the job offer and ends when their code is first used by your customers.  Onboarding can be broken down to two phases:  the time before the first day and the time to the first production deploy.  Hiring managers should make sure both phases are executed as efficiently as possible. Before the First Day Starting a new job can be stressful.  The time between accepting an offer and showing up the first day can be filled with anticipation as well as anxiety.  Once the the Employment Agreement is signed I make sure to immediately set up all internal acco..

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June 16, 2014

Football Fans Score with Mobile Apps During First Game of the World Cup

Throngs of green, yellow and blue descended upon Sao Paulo, Brazil, fans groaned when the host team scored an own goal against Croatia, and mobile usage boomed when fans used their smartphones for replay analysis – all signs that the 2014 FIFA World Cup has kicked off. Fans are no longer content just watching games with family, friends or die-hard supporters. Their trusted mobile devices are joining the action and are ready at a moment’s ping to replay that awesome goal or provide in-game commentary to supplement TV viewing or in-venue experiences. As a result, Localytics has partnered with Onefootball to analyze the role of mobile apps in World Cup viewership. Onefootball provides l..

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June 11, 2014

App Retention Improves – Apps Used Only Once Declines to 20%

According to a recent study by Localytics, 20% of apps are used only once, an improvement of 6% over four years. This is good news for app publishers; the host of new tools that make it easier to track, understand and nurture app user engagement and delight users seems to be working. To understand how app engagement has changed over the past four years, Localytics examined the App Retention Rate – the average number of times an app was used. Localytics found: 20% of Apps are only opened once, improving from 26% four years ago During the same period, the percentage of apps used 11 or more times increased 13% and now comprises nearly 40% of all apps. Android has greater percentage..

Posted in Mobile Trends
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June 10, 2014

The Anatomy of a Highly Successful Push Messaging Campaign

If the online marketing world is becoming cluttered with fluffy content, the mobile marketing space is becoming saturated with apps sitting in smartphone purgatory. This is the part of your phone where apps you downloaded long ago sit in silence, unremembered and unused. Safe to say, it’s not a place any mobile marketer wants their app to be. Today, we have the power to fight forgetfulness and stay top of mind on the one device customers always keep within reach – their phones. And that power is in push messaging. Push messages are short and sweet messages that appear on a smartphone user’s home screen when he or she is not actively using your app. Push messaging should be like that..

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June 5, 2014

Use These Metrics to Measure the ROI of Your App

Most brands would agree; measuring things is awesome. Why? Because when you have data proving that your app is working, life is good. Your investment in creating, launching and marketing a web or mobile app has been financially validated. Proving your app's ROI is also the starting point of analyzing and improving your mobile strategy over time. Within the various measures of success, you can identify specifics that give you greater insight into your app users and how to engage them to see an even greater return. In order to do that, you need to look at certain metrics together and individually. In this post, we outline exactly what those are, and review the app areas you should be tracki..