Personalization in marketing is a hot-button topic. It seems that no matter where you turn, there’s a marketer talking about web personalization. Are personalized experiences better at converting, or an invasion of privacy? What information do you need to collect, and where is the line crossed? Brands want a way to tailor content to their prospects and customers without overstepping boundaries and souring the experience, which has proven tricky in the changing landscape of visitor expectations. Web can have that battle. When it comes to mobile apps, there’s clear benefit, specifically in creating personalized app interactions (most notably push and in-app messages). Personalized no..
Did you know that the average smartphone user has 26 apps installed on their mobile device? Did you also know that the average attention span of the modern consumer fell to 8 seconds in 2013? Even if you weren’t familiar with the actual numbers, these are the realities you’ve probably been battling as you work to prevent your app from drifting out of mind and into the mobile abyss – where apps we once loved (cough Draw Something) now reside, lonely and neglected. But before you panic, rest assured that there are things you can do make sure your app doesn’t get lost in space. What Exactly is the Mobile Space? When it comes to the mobile galaxy, there are two worlds we care ..
According to Nielsen, the June 22 nail-biting match between the United States and Portugal in the 2014 FIFA World Cup drew nearly 25 million U.S. viewers, surpassing the recent NBA finals. While U.S. fans have been drawn to their TVs for the World Cup, they haven’t shown their home team support on mobile apps like viewers in other countries have. Continuing the partnership with Onefootball to analyze the role of mobile apps in the World Cup, Localytics expanded its analysis to look at different countries to determine loyalty to the home team. By looking at how users from different countries interacted with the Onefootball Brasil app, Localytics discovered some interesting results: U..
In the vast world of app development, you might feel like at some point you’ll overlook something crucial. Determining the right launch plan, garnering success in the App Store, and retaining users for the long-term is a multi-step, multi-variate process that directly determines the outcome of your mobile or web app. While there is a lot to cover and keep track of in this process, there are certain big considerations that will help guide you along as you reach for app success, particularly as your strategy evolves. Before, during and after launching your app, run through this quick list of must-dos to make sure you cover all your bases. Before Launch #1. Pick a platform In an ideal w..
Funnels don’t just provide you with conversion numbers, they provide you with insight into how your users behave. Your app funnels have the potential to show you much more than just conversion rates when you dig into the data. Further analyzing them will point to potential areas in your app where users are having issues. They can also help you measure the value of your existing marketing campaigns and discover opportunities for new ones. Let’s walk through the ins and outs of analyzing funnels and how they can be used to achieve their ultimate goal: converting users. Starting With The Basics Number of users and conversion rates – these two metrics alone help paint the picture from..
This post was originally published on WIRED Innovation Insights on June 13, 2014. Apple’s recent announcement of Handoff is yet another indicator of the bleak future for traditional websites and the move to apps as the experience of choice on mobile and the web. Web experiences are becoming appified, and it simply isn't good enough to have disjointed web and mobile experiences anymore. Handoff, one of Apple’s new features to improve overall continuity, makes it easier for mobile and desktop apps to work together because apps are the cornerstone on both mobile and the web. Handoff is key to device continuity because it improves overall cross-channel integration and creates unified..
Long-distance relationships. They can be stressful and exhausting, yet when managed correctly they can build unbreakable trust and strength. As a business owner running an app, you have to maintain hundreds, if not thousands of long-distance relationships every day. You may have customers halfway across the globe, and it would be impossible to personally reach out to each and every one of them. Luckily for you, you can reach out to all of them through an in-app customer relationship survey. It’s short and sweet, yet it can yield incredibly powerful results that can keep you from getting the “it’s not you, it’s me” from your customers. So What Is A Customer Relationship Survey? ..
An effective onboarding process is important for productivity and morale. For engineers, this process begins when the candidate accepts the job offer and ends when their code is first used by your customers. Onboarding can be broken down to two phases: the time before the first day and the time to the first production deploy. Hiring managers should make sure both phases are executed as efficiently as possible. Before the First Day Starting a new job can be stressful. The time between accepting an offer and showing up the first day can be filled with anticipation as well as anxiety. Once the the Employment Agreement is signed I make sure to immediately set up all internal acco..
Throngs of green, yellow and blue descended upon Sao Paulo, Brazil, fans groaned when the host team scored an own goal against Croatia, and mobile usage boomed when fans used their smartphones for replay analysis – all signs that the 2014 FIFA World Cup has kicked off. Fans are no longer content just watching games with family, friends or die-hard supporters. Their trusted mobile devices are joining the action and are ready at a moment’s ping to replay that awesome goal or provide in-game commentary to supplement TV viewing or in-venue experiences. As a result, Localytics has partnered with Onefootball to analyze the role of mobile apps in World Cup viewership. Onefootball provides l..
According to a recent study by Localytics, 20% of apps are used only once, an improvement of 6% over four years. This is good news for app publishers; the host of new tools that make it easier to track, understand and nurture app user engagement and delight users seems to be working. To understand how app engagement has changed over the past four years, Localytics examined the App Retention Rate – the average number of times an app was used. Localytics found: 20% of Apps are only opened once, improving from 26% four years ago During the same period, the percentage of apps used 11 or more times increased 13% and now comprises nearly 40% of all apps. Android has greater percentage..