If you had a chance to read our blog post about app marketing campaigns for any app category, you understand the value of engaging mobile users in personalized, contextual ways to achieve your app’s monetization goals.
Given the growing popularity of mobile apps, it’s important for brands to stand out from the crowd with effective app user engagement that re-engages latent users outside of the app with push messaging and pulls users deeper into the app’s conversion funnels with in-app messaging.
The iPhone 5c is steadily gaining, but it’s still not the phone for emerging markets.
It’s been just about one month since the initial release of the iPhone 5s and 5c and, following two initial extensive research reports from Localytics about their early traction (published on September 23 and September 27), we now have an additional update. In recent weeks, the iPhone 5c has been written off by many pundits as too expensive to serve its primary purpose of acting as a bridgehead into emerging markets. Our initial study, following its first weekend of sales, seemed to confirm this hypothesis as the iPhone 5s was outpacing the iPhone 5c by a factor of 3.4x.
For every kind of app, acquiring loyal users and engaging those users in a meaningful, personalized way is essential to success. Of course offering a useful, informative, and fun app to being with is the number one way to accomplish this. But as mobile apps grow in popularity, so does the noise in our space. With so much competition for users’ attention, app marketers need to do more than simply “show up” to achieve repeat app usage and monetization. In addition to having a great app to begin with, metrics like event-tracking enable app marketers to identify the features that drive the most engagement. The use of app marketing techniques like in-app messaging and push messaging help point those features out to users, ensuring each user is guided through an app’s most valuable user-flows engaging them beyond the download.
Hello and welcome to another Localytics Whiteboard Wednesday. I’m Doug Carlson, Account Manager here at Localytics, and today we’re continuing our series on mobile marketing tools geared toward specific app categories. Today we will cover apps in the Travel category, and I’m celebrating a fantastic trip that I just planned to Hawaii by wearing these sunglasses.
Localytics Account Manager Doug Carlson dives into some key mobile marketing tips & tricks for Health & Fitness Apps.
After extensively reporting early iPhone 5s and 5c adoption data both in the U.S. and globally after the initial 48 and 72 hours of sales, we’re now analyzing preferences for the two phones across 12 major U.S. cities and by carrier.
After close to one week of sales, we found that, overall, New York, Los Angeles and San Francisco held the largest market share in the U.S. for iPhone 5s and 5c activations. This is to be expected given the size of their populations. However the real surprise was that San Francisco came in third. Considering San Francisco is actually the 11th largest market in the U.S., its status as a technology haven also, clearly, translates to a culture of early adoption...
Like we’ve said before, only 22% of apps are used once. Therefore, you’ve got to evolve your app strategy beyond downloads and start thinking about personalizing your app experience and marketing. The secret to doing this is tracking user behavior in the app and engaging users while they are in the app in a contextual way based on what they are doing. When users are not in the app, it’s about bringing them back into the app by helping them to recall the features and content that are relevant to them.
Localytics Senior Solutions Consultant, Richard Sgro, discusses the critical layers to a perfectly-constructed mobile marketing cake, leading to better user experiences and ROI.
After some pretty extensive analysis of the iPhone 5s versus 5c within the first 48 hours after launch that we reported yesterday, we wanted to drill a bit further into the global distribution of the new iPhones looking at new data after 72 hours post launch.
Perhaps surprising was that of the eight countries where the most iPhone 5s’ or 5c’s were sold, the highest ratio of preference for the 5s wasn’t in the United States or Japan; leading the pack is actually China.
With Apple launching not just one but two new phones on Friday, there’s been much speculation about which of the two phones would emerge as the early adopter favorite. After just a little more than 48 hours after launch, early results show a clear winner – the iPhone 5s.