We are delighted to announce some powerful enhancements to Localytics Acquire, the user acquisition tracking solution that is part of Localytics Marketing. Localytics Acquire allows app marketers to go far beyond just understanding which campaigns are driving click-throughs, downloads, and installs. Using Localytics Acquire helps you understand which campaigns acquire users with the greatest eventual lifetime value, long-term retention, and engagement with your app. Before Localytics Acquire, app marketers were not able to connect the acquisition source of a user to their in-app behavior later in the funnel. Tracking tools from ad networks offer basic install metrics but don’t provide i..
Building a social media presence, improving app store ratings, and increasing user engagement across app features are important and interlinked goals for mobile marketers. A strong social presence attracts new users to your app, who in turn engage with new app features and provide the ratings and feedback that continue to grow your social presence. One powerful tool can help you make the most of your social, ratings, and features marketing strategy: in-app messaging. In this post, we’ll discuss the specific in-app messaging strategies smart marketers are using to reach these goals. Build Your Social Presence Your app users have demonstrated a strong interest in your brand or product b..
The surge of mobile usage necessitates understanding and analysis of app engagement to optimize features and deliver a better user experience. Here are some high-level strategies for owning your app's mobile analytics. Let Your Business Questions Guide The Analysis Always start with the question. An analyst or an engineer, left to their own devices, may tag information without considering which questions need to be answered with data. As a marketer, you can shepherd this process to assure the analyst or engineer is tagging meaningful events that can address your business questions. How are people checking out, how many people have exercised a promotion, how many people are taking advan..
The mobile growth trend is undeniable, but sometimes it takes a persuading argument for your boss to bite on a best-of-breed mobile analytics & marketing solution. Here are some winning tactics and angles to consider when selling your manager on that platform. Mobile Is Unique As marketers, we are used to having nearly unlimited access to rich data and statistics; we look at website stats all the time, but when it comes to mobile apps, measurement looks completely different. Pageviews and cookies do not exist, so we can't track them. People are accessing the mobile device either when connected or not connected to the internet, so it's a completely different ball game. Within the mobile w..
With the holidays upon us and the New Year right around the corner, chances are you're starting to think about your 2014 resolutions. But what about improvements that can be made to your company, especially your company's mobile strategy? Here are some mobile resolutions to improve your app in 2014. 1. Create an app experience that people love. Having an app is half the battle; creating an app that speaks to your audience is the other half, and frankly the more important piece to the puzzle. If you have an App today you are one of the forward thinking companies that understand that mobile is the way the world is moving, and the data is there to back it up. A Harvard Business Journal arti..
Building a user base is essential to the success of any mobile app, but just as important is looking beyond simply acquiring these users to deriving value from them. Here are a few quick tips to measure the success of your mobile acquisition campaign, from start to finish. Tip #1: Drive Downloads The first thing to consider if you're running an acquisition campaign is if you're driving downloads of your app. If your application isn't being downloaded, you need to go back to the drawing board to design a more alluring acquisition campaign. Tip #2: Compare Organic vs. Acquired Users The corollary of the downloads situation isn't always true; just because users are downloading your app do..
According to a recent VentureBeat article, 54% of parents are looking to buy technology gifts this year. With Black Friday and Cyber Monday now behind us, many of the temporary deals that make these two holidays so popular are also expiring. How successful were retailers at selling their mobile devices to the masses? Of the many mobile devices that were discounted this past weekend, it appears there is a clear winner: the iPad Air. Localytics examined the weekly growth during the Black Friday weekend, as compared to the previous weekend. According to Localytics’ data, a whopping 51% more new iPad Air devices were seen than the previous week. This is due to a combination of factors, ..
We’re always trying to save you time and make data analysis easier, and we're excited to announce a new feature to help you do both. Localytics customers can now save their most frequently used reports on customizable dashboards for quick access and broad insight. Do you look at the same charts every day or week? Now you can place them all on a dashboard for one-click access. Need to keep track of many complex key metrics and share them with your whole team? Now it's easy, no matter what report you want to create, compare, or share. As demonstrated in the example below, dashboards can be as diverse as required: this customized dashboard from a sample E-commerce app includes acquisition..
In-app messaging and push messaging can be powerful tools to re-engage latent users and drive your app users further down key conversion funnels. These mobile marketing techniques can be very valuable for customers and businesses alike. They introduce consumers to key features in the app that they would find valuable, or keep an app they have downloaded top of mind. For businesses, this is beneficial because it increases user retention.
It’s Samsung’s World, We Just Live In It. There's constant talk of fragmentation in the Android device market, but one thing is clear: Samsung dominates. Samsung currently has a 63% share of all Android mobile devices, including smartphones, phablets, tablets – and even “fonblets” – a term Samsung coined during its Analyst Day when it announced that 100 million Galaxy S and Note phones will ship this year. In fact, Samsung controls the aggregate of all other manufacturers by a ratio of nearly 2:1. HTC, (the manufacturer of the popular HTC One phone series) and LG come in second and third, respectively. All together, HTC, LG, Sony, Motorola and all others make up less than ..