Localytics Blog

February 18, 2014

Money Isn’t Everything: Alternative Measures of User Lifetime Value

Revenue-driven apps have it easy when it comes to determining user lifetime value (LTV). It’s all about a user’s bottom line over time. But what if your app isn’t monetized through user-driven revenue? Can you still measure a user’s LTV and identify your most valuable user segments? The answer is yes! Not only do you have the ability to measure and track a user’s LTV using non-monetary standards, it’s also an extremely important metric for your business. While It’s easy to get caught up in user engagement data that tracks the occurrence of specific events in your app, LTV is arguably the definitive metric when it comes to getting a broad-level view of your app’s success an..

February 13, 2014

Why Is Tracking Lifetime Value Critical for App Success?

As app marketers, we spend a lot of time trying to gain insight into what’s going on with our users at every stage of the marketing funnel. At the top of the funnel we focus on user acquisition and return on ad spend, in the middle of the funnel we focus on user engagement and event tracking, and at the bottom of the funnel we focus on conversion and monetization. With all these metrics to keep track of, it’s sometimes hard to focus on the big picture. That’s where user lifetime value (LTV) comes in. User LTV is the definitive metric when it comes to quantifying your app’s success over time. You may see big improvements in user acquisition, or skyrocketing engagement with one part..

February 4, 2014

Our Next Chapter: Localytics Closes $16 Million Series C Financing to Power Closed-Loop Marketing

Today marks an incredibly important milestone in Localytics’ journey: We have closed our $16M Series C funding round, led by Silicon Valley investor, Foundation Capital. Armed with this important new injection of capital, plus the strategic guidance of Foundation Capital’s Ashu Garg (who joins our board), Localytics is poised to bring the power of our closed-loop analytics and marketing platform to even more businesses and app users worldwide. We’ll use the funding to continue to develop our Professional and Enterprise products, so that they are even more powerful and simple to use. We’ll also be building out our Customer Success team to ensure we continue to be great partners to ..

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January 29, 2014

Localytics Strengthens Executive Team with New COO and VP Customer Success

Coming on the heels of a record-breaking year for our company, I’m excited to announce two new executive management hires: Duncan McCallum as chief operating officer and Dave Witting as vice president of customer success. Both Duncan and Dave bring deep experience, strong leadership skills and a passion for building technology companies to Localytics. Duncan will be responsible for the business operations and financial performance of Localytics and will lead our sales, marketing, customer success and finance organizations. He’s no stranger to us – he’s been a board member since 2010. Duncan has 20 years of experience building, leading and financing technology companies. Previou..

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January 17, 2014

A Year on Angular on Rails: A Retrospective

It's been almost a year since we started using AngularJS in production here at Localytics. We began by experimenting with a small piece of our site and were so happy with it that we rewrote our entire analytics dashboard product -- overhauling nearly four years' worth of legacy production code -- in Angular. With a surprising lack of documentation or blog posts on real-world use of Angular on production Rails applications, we've had to be fairly creative with how we organized our code and integrated the two technologies. Most documentation on Angular code organization and workflow assumes a JavaScript/Grunt-centric worldview, and it was hard to see how we would introduce Grunt into our Ra..

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January 15, 2014

Major Enhancements to User Acquisition Tracking at Localytics

We are delighted to announce some powerful enhancements to Localytics Acquire, the user acquisition tracking solution that is part of Localytics Marketing. Localytics Acquire allows app marketers to go far beyond just understanding which campaigns are driving click-throughs, downloads, and installs. Using Localytics Acquire helps you understand which campaigns acquire users with the greatest eventual lifetime value, long-term retention, and engagement with your app. Before Localytics Acquire, app marketers were not able to connect the acquisition source of a user to their in-app behavior later in the funnel. Tracking tools from ad networks offer basic install metrics but don’t provide i..

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January 7, 2014

3 Key Goals Mobile Marketers Can Tackle with In-App Messaging

Building a social media presence, improving app store ratings, and increasing user engagement across app features are important and interlinked goals for mobile marketers. A strong social presence attracts new users to your app, who in turn engage with new app features and provide the ratings and feedback that continue to grow your social presence. One powerful tool can help you make the most of your social, ratings, and features marketing strategy: in-app messaging. In this post, we’ll discuss the specific in-app messaging strategies smart marketers are using to reach these goals. Build Your Social Presence Your app users have demonstrated a strong interest in your brand or product b..

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December 23, 2013

How To Own Mobile Analytics (Marketer Edition)

The surge of mobile usage necessitates understanding and analysis of app engagement to optimize features and deliver a better user experience. Here are some high-level strategies for owning your app's mobile analytics. Let Your Business Questions Guide The Analysis Always start with the question. An analyst or an engineer, left to their own devices, may tag information without considering which questions need to be answered with data. As a marketer, you can shepherd this process to assure the analyst or engineer is tagging meaningful events that can address your business questions. How are people checking out, how many people have exercised a promotion, how many people are taking advan..

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December 16, 2013

How To Sell Your Boss On Mobile Analytics & Marketing

The mobile growth trend is undeniable, but sometimes it takes a persuading argument for your boss to bite on a best-of-breed mobile analytics & marketing solution. Here are some winning tactics and angles to consider when selling your manager on that platform. Mobile Is Unique As marketers, we are used to having nearly unlimited access to rich data and statistics; we look at website stats all the time, but when it comes to mobile apps, measurement looks completely different. Pageviews and cookies do not exist, so we can't track them. People are accessing the mobile device either when connected or not connected to the internet, so it's a completely different ball game. Within the mobile w..

December 10, 2013

Mobile Resolutions: 3 Ways to Improve Your App in 2014

With the holidays upon us and the New Year right around the corner, chances are you're starting to think about your 2014 resolutions. But what about improvements that can be made to your company, especially your company's mobile strategy? Here are some mobile resolutions to improve your app in 2014. 1. Create an app experience that people love. Having an app is half the battle; creating an app that speaks to your audience is the other half, and frankly the more important piece to the puzzle. If you have an App today you are one of the forward thinking companies that understand that mobile is the way the world is moving, and the data is there to back it up. A Harvard Business Journal arti..