We love our customers here at Localytics, so we’re going to start featuring interviews with the mobile experts we’re lucky enough to work with every day.
The first interview is with Jim Patterson, CEO and Founder of Cotap. Most recently he was the CPO of Yammer, which was acquired by Microsoft. Prior to that, he was the founder of AudioCaseFiles (acquired by Courtroom Connect) and the Director of Professional Services at Rapid 7.
We are thrilled to invite you to our webinar on November 14th at 2 PM EST with RunKeeper’s Product Manager Jon Gilman and Localytics’ VP of Marketing Bernd Leger. Sign up here to join this webinar and learn how to use data to drive user experience and engagement for your app.
In the meantime, hear how RunKeeper uses Localytics in this case study:
Earlier this month, Facebook launched new mobile app ads to drive engagement and conversions. This builds on Facebook’s launch of its mobile app install ads last year, which Facebook says generated more than 145 million new app installs. Now, and in light of today’s Facebook earnings call, our new research shows that 81% of app users acquired through Facebook advertising use the new app more than once, compared to 78% of new users acquired organically. This demonstrates all the more promise for Facebook’s mobile ad business and the opportunity its offerings have for marketers.
With Apple’s Q3 earnings being announced later today, we wanted to take stock of the current state of iPhone 5s and 5c adoption.
Much has been written about the head-to-head battle of the iPhone 5s and 5c including our own research from last week that showed that the iPhone 5c is starting to close the gap on its higher-end sibling. Today, the iPhone 5s and 5c now represent 3.8% and 1.7% of all active iPhones globally seen by Localytics. Meanwhile, the iPhone 5 remains the most popular iPhone with a nearly 40% share.
Japan has the highest concentration of active iPhone 5s and 5c relative to other iPhone models, representing nearly 10% of all active iPhones in that cou..
We are thrilled to announce that we’ve enriched our funnels feature with two new improvements today. These enhancements will provide our customers with more granular and useful information about the actions users take in their apps and insight into what exactly happens when they drop off from key conversion funnels.
If you had a chance to read our blog post about app marketing campaigns for any app category, you understand the value of engaging mobile users in personalized, contextual ways to achieve your app’s monetization goals.
Given the growing popularity of mobile apps, it’s important for brands to stand out from the crowd with effective app user engagement that re-engages latent users outside of the app with push messaging and pulls users deeper into the app’s conversion funnels with in-app messaging.
The iPhone 5c is steadily gaining, but it’s still not the phone for emerging markets.
It’s been just about one month since the initial release of the iPhone 5s and 5c and, following two initial extensive research reports from Localytics about their early traction (published on September 23 and September 27), we now have an additional update. In recent weeks, the iPhone 5c has been written off by many pundits as too expensive to serve its primary purpose of acting as a bridgehead into emerging markets. Our initial study, following its first weekend of sales, seemed to confirm this hypothesis as the iPhone 5s was outpacing the iPhone 5c by a factor of 3.4x.
For every kind of app, acquiring loyal users and engaging those users in a meaningful, personalized way is essential to success. Of course offering a useful, informative, and fun app to being with is the number one way to accomplish this. But as mobile apps grow in popularity, so does the noise in our space. With so much competition for users’ attention, app marketers need to do more than simply “show up” to achieve repeat app usage and monetization. In addition to having a great app to begin with, metrics like event-tracking enable app marketers to identify the features that drive the most engagement. The use of app marketing techniques like in-app messaging and push messaging help point those features out to users, ensuring each user is guided through an app’s most valuable user-flows engaging them beyond the download.
Hello and welcome to another Localytics Whiteboard Wednesday. I’m Doug Carlson, Account Manager here at Localytics, and today we’re continuing our series on mobile marketing tools geared toward specific app categories. Today we will cover apps in the Travel category, and I’m celebrating a fantastic trip that I just planned to Hawaii by wearing these sunglasses.
Localytics Account Manager Doug Carlson dives into some key mobile marketing tips & tricks for Health & Fitness Apps.