Localytics Blog

June 5, 2014

Use These Metrics to Measure the ROI of Your App

Most brands would agree; measuring things is awesome. Why? Because when you have data proving that your app is working, life is good. Your investment in creating, launching and marketing a web or mobile app has been financially validated. Proving your app's ROI is also the starting point of analyzing and improving your mobile strategy over time. Within the various measures of success, you can identify specifics that give you greater insight into your app users and how to engage them to see an even greater return. In order to do that, you need to look at certain metrics together and individually. In this post, we outline exactly what those are, and review the app areas you should be tracki..

June 3, 2014

How to Improve Your App Marketing With Deep Linking

Deep linking is something that most brands employ today, regardless of whether or not they call it deep linking. It is the practice of embedding links to pages deep within your website around the internet – in email signatures, article syndications, social publishing sites, forums, etc. With deep linking, instead of linking directly to your homepage, you want to highlight the pages that work best in that context. Here’s an example: if you’re posting a comment to a forum and want the thread’s followers to visit your site, deep link to a piece of content that’s relevant to the current conversation. Sound familiar? It’s not a new technique, but it is one that has taken on a new m..

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June 2, 2014

Feature Spotlight: Localytics Event-Based Cohort Retention

At Localytics we’re constantly working to make it easier for you to identify and retain high value app users. A great example of this is event-based cohort retention, a feature that enables you to measure retention based on engagement with a particular event. It’s a highly useful tool for any app owner who wants to understand user retention based on their in-app actions. This insight will help you make better decisions around the types of app updates to make to promote user engagement. In this post, we’ll dive into event-based cohort retention: what it is, how it works, and how to use it as part of your broader app strategy. Understanding Event-Based Cohort Retention Simply define..

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May 29, 2014

Closed-Loop App Analytics & Marketing: Why It’s Your Best Bet for App Growth

Today, there’s a 60% chance users who don’t come back to your app within seven days will never return. While we don’t love the sentiment, it is one of our favorite metrics, because it illustrates the biggest problem you need to overcome to grow your app. Acquisition and basic analytics alone are no longer enough; data-informed marketing has to be part of the equation. As brands enter this new arena, they are faced with a challenge: currently, there are many disparate options available for app analytics and app marketing platforms. Not enough vendors have a closed-loop system that combines app analytics and marketing in one place for truly immersed, effective and actionable data and..

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May 27, 2014

Embracing The In-Car App Revolution

A storm is brewing in the auto industry, and the lethargic system of checks and balances must yield to the demand for advanced in-car infotainment and mobile compatibility. The automotive industry is comfortable with a 3-5 year vehicle development process, from market research, to executive buy-in, to concept cars, to production, and finally, sales. In the mobile world, 3-5 years is an eternity. That’s generations of smartphones, operating systems, and more, which consumers adopt and integrate in seconds. The last few years of in-car infotainment advancements have been tragic in comparison to mobile device developments, especially around app usage. Fortunately, that’s all about to cha..

May 22, 2014

Debunking 8 Persistent Mobile Myths

This post is a deep-dive based on Localytics CEO Raj Aggarwal's article in MediaPost.Mobile may not be new, but for many, it is still uncharted territory, overrun with misconceptions. Mobile behaviors are evolving, and what we once thought were certainties are now changing. So which assumptions should you steer clear of when creating, launching and optimizing your mobile solution, be it an app, mobile-specific site or responsive site? In this post, we highlight eight common mobile myths that need to be retired in an effort to clear the way for what works. 1. App downloads are the best success metric Nope. Let’s not get off on the wrong foot – app downloads are important, but aroun..

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May 19, 2014

The Anatomy of a Successful In-App Messaging Campaign

App marketing is the new frontier in communicating with your prospects, customers and clients. A hugely important piece of that is in-app messaging, or, the messages you send to users while they are currently interacting with your mobile or web app. In-app messaging engages the users who are already active, capitalizing on their behavior and using attributes (such as location, gender, and device) to determine which users will take certain actions. Sound complicated? Don’t worry – it’s not! Running in-app marketing is surprisingly easy when you have the right tools and insights. Here, we walk you through the elements of a successful in-app messaging campaign, including how to use ana..

May 14, 2014

On the Road to Continuous Delivery at Localytics

There are plenty of articles and presentations describing mature Continuous Delivery systems but few that discuss the early evolution of a deployment process. It’s a long road from startup infancy to enterprise adulthood and there are many forms a deployment process will take along the way. Over the past year and a half our engineering team has tripled and the data we process for our customers has increased exponentially. We’ve spent much of that time thinking about how to continue to ship quality code quickly. The Front End team is one of three engineering teams at Localytics. Here is how we looked in the Fall of 2012: Three engineers doing full stack web development using Rail..

Posted in Company & Products
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May 12, 2014

Session Lengths As A Measure Of App Engagement

Sessions are a basic unit of measurement for app engagement. Most app owners want their app to be so engaging, a user never puts it down. But, in order to engage with an app, a user has to launch it. Each launch counts as a session* and looking at session lengths help app owners quickly understand if users are actually using their application. Session length is typically defined as the amount of time the app is in front of the user. There are exceptions: some apps (such as streaming audio apps) may also include time spent streaming in the background, and always-on apps (such as kiosks) may build timeouts into their session model. But in most cases, there is value in looking at the time the ..

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May 7, 2014

7 Ways to Boost App Usage (And Improve ROI)

The first big hurdle on the way to mobile app success is gaining users. We all want more prospects, customers, clients and fans to download and run our apps, but what about what comes after that? Apps aren’t built for a set-it-and-forget it mentality – they need to be optimized, marketed and utilized to be successful. Boosting usage is essential to retaining users and keeping your app top of mind. But even that is not enough. Usage is also the key to realizing conversions and making your app profitable, ensuring that you see a return on your investment. There are a number of ways to increase app usage, but here, we’ve outlined seven best practices that are proven to engage users.  ..