This week’s Whiteboard Wednesday features Localytics’ Content Marketing Manager Janet Aronica. Janet will be discussing some tips for successfully implementing push messages in your app, which will help you retain valuable users.
Push messaging can be a powerful tool for brands, helping them to re-engage latent app users and pull them back into the app. If used correctly, it can also be beneficial for users too, bringing them discounts, making them more aware of useful and entertaining app features and delivering content that they are most interested in.
But push messaging can also go terribly wrong when used without data or a strategy in mind. Here are some common mistakes to avoid when using push messaging for your app.
Last night I attended the MassTLC Leadership Awards Gala in Boston. It was a great evening all around with more than 700 of the Boston technology scene in attendance. One of the highlights certainly was seeing one of the godfathers of the Boston startup scene, Ray Ozzie, receive the 2013 Commonwealth Award and giving a backdrop of the history of innovation in Boston. Ozzie talked about how much the community thrives off each other and shared his path to his success, which he stated was primarily due to having great mentors. “One day you’ll see someone standing here in my place thanking one of you for being a great mentor to them,” he said. For me, that certainly struck a personal cor..
In this week’s Whiteboard Wednesday, Localytics Lead Mobile Developer, Randy Dailey, complements a previous discussion about how to capitalize on location data by diving into the most effective ways to collect that data.
In this week’s Whiteboard Wednesday, Localytics Vice President of Business Development, Brian Suthoff will teach you the appropriate user tracking techniques, how to optimize customer acquisition spend beyond just download numbers and how to focus your efforts on generating the most customer lifetime value.
Apple launched the modern smartphone era during summer 2008, and in a little less than five years, the technology giant reached 50-billion App Store downloads. During this time, apps have evolved in many ways, including how they are monetized. From the initial focus on encouraging (paid) downloads to the current focus on monetizing in-app usage, mobile app publishers are beginning to think about what’s next for monetizing the app. In particular, they’re thinking about how they can leverage insights and data to maximize success.
Localytics Senior Solutions Consultant, Richard Cipolla, dives into a best practices series about kickstarting app analytics to get the deepest insights. Finally: Games Apps.
Today we’re going to be talking about some of the best practices for tagging your news and media content consumption app. What do I mean by that? These will be apps that will have articles, videos, and audio clips to listen or watch.
Localytics Senior Solutions Consultant, Richard Cipolla, dives into a best practices series about kickstarting app analytics to get the deepest insights. First up: eCommerce Apps.
It’s been quite a week for news publishing with three landmark newspapers. The Washington Post, Newsweek and The Boston Globe all sold to new owners (Amazon CEO and Founder Jeff Bezos, International Business Times and Boston Red Sox owner John Henry, respectively.) It’s clear that traditional news publishers are at a crossroads, challenged to create profitable business models in an age when news is increasingly consumed in real-time and on mobile devices. It seems to us that figuring out how to design for and engage mobile users will be news publishing’s saving grace, especially now that more than half of the U.S. population owns smartphones and tablets are outselling PCs. Bezos, International Business Times and Henry should all take note of our new research, which underscores how mobile news apps are increasingly important for reaching and engaging audiences.