It’s Samsung’s World, We Just Live In It. There's constant talk of fragmentation in the Android device market, but one thing is clear: Samsung dominates. Samsung currently has a 63% share of all Android mobile devices, including smartphones, phablets, tablets – and even “fonblets” – a term Samsung coined during its Analyst Day when it announced that 100 million Galaxy S and Note phones will ship this year. In fact, Samsung controls the aggregate of all other manufacturers by a ratio of nearly 2:1. HTC, (the manufacturer of the popular HTC One phone series) and LG come in second and third, respectively. All together, HTC, LG, Sony, Motorola and all others make up less than ..
Localytics hosted the latest MassMobile Mobile Developers Meetup on November 28th, inviting Boston-area developers and marketers to our new office for an evening of discussion and education on any and all mobile platforms. The discussion delved into new developer tools for Android 4.0 and iOS 6, detailed with best practices on backwards compatibility, some holiday app marketing best practices, the future of HTML5 and Windows 8 development, and an introduction to in-app messaging. Here’s a quick roundup of the discussion. Android 4, Compatibility Libraries and You (Carter Jernigan, Yoni Samlan, LevelUp) Since the release of Android 3.0, Google has had a consistent set of APIs on which th..
Yesterday Samsung added the iPhone 5 to its patent lawsuit against Apple and other manufacturers. This comes after Apple was awarded $1 billion for Samsung’s infringements. But sales of Samsung’s flagship Galaxy S III haven’t been hurt and appear to have been helped by the news. The powerhouse Android device saw average growth of 9% in new devices each week since August 1st, with huge spikes in Galaxy S III adoption occurring after the Apple lawsuit verdict and after the iPhone 5 announcement. The first spike in weekly growth coincides with the same week that a jury awarded Apple $1 billion for Samsung infringing on Apple’s patents. The deluge of post-litigation press coverage b..
A new study by Localytics looks at mobile usage across all fifty states and finds that 70% of the most active iPhone states vote Democrat while 70% of the most active Android states lean Republican. With the Obama and Romney campaigns seeking every advantage, targeted smartphone advertising will be useful when trying to reach Democratic and Republican voters and volunteers in swing states, which cluster around the average iPhone and Android distribution. The 2008 presidential election season marked the first time that candidates allocated substantial campaign resources to mobile marketing. Many attributed President Obama’s early success to his campaign’s focus on mobile phones as an eff..
In great news for the mobile app market, app retention rates are improving as app publishers shift from an early focus on “downloads” to more mature customer acquisition and retention models. The overall app industry improved retention rates 19% over the last year. App publishers for the iPhone and iPad saw the greatest success, with retention rates 52% higher than those on Android. Apps Marketing Evolves In the early days of the App Store and Android Market (Google Play) publishers focused on developing an initial presence and, with the limited data available, could only measure success by the total number of downloads. However, many of those downloads were poorly acquired and never t..
Android’s market fragmentation is often mentioned as a concern for mobile app developers. The concern is that Android is fragmented across multiple handset makers, device form factors and OS builds, but new data from Localytics suggests that developers shouldn’t be worried. Whether it’s OS version, screen size or screen resolution, the Android devices using apps with Localytics as their analytics solution have remarkably similar specifications. 73% of Android handset usage with the same OS build Across all apps using Localytics, a full 73% of Android usage came from devices running a variant of Android 2.3. While the build, known as "Gingerbread", is not the most recent, from a fragme..
4G - the next generation of cellular data connection - is the future of mobile connectivity, and Android handset makers have been extremely aggressive in their adoption of the various new high-speed protocols. As Q3 2011 comes to an end, an impressive 37% of US Android devices are 4G enabled (defined for this study as HSPA+, LTE, or WiMAX) What's more, this number is increasing rapidly - since the beginning of the year, the percentage of Android devices that are 4G-capable has grown by over 50%, culminating at a full third of the Android ecosystem. Driving this growth has been the HTC Thunderbolt (Verizon), the HTC Evo 4G (Sprint), the Samsung Epic 4G (Sprint), and the Samsung Droid Charge..
Google’s $12.5 billion acquisition of Motorola Mobility, announced this morning, would make Google the #2 manufacturer of handsets for its widely used Android platform. Motorola currently has 29% of the Android market in the US, according to our mobile app analytics data. If the acquisition is completed, Motorola/Google will become one of the Big 3 Android device manufacturers in North America. Their 29% share would place them just ahead of Samsung (25%), and behind HTC (35%). Thus, while much of the conversation surrounding Motorola/Google has centered on Motorola’s impressive collection of patents, the smartphone market share implications are tremendous. The market share numbers prov..
Apple and Google have traded jabs over who’s registering more users, but Android wins the upgrade race—at least when comparing two of the most popular phones, the Apple iPhone 3GS and the Motorola Droid. Two weeks into the upgrade cycle, almost twice as many Droid users had upgraded to Android 2.2 than iPhone 3GS users who upgraded to Apple iOS 4. The reason? iPhone upgrades require connecting your phone to your computer. Which raises another question, will Apple eventually offer over-the-air upgrades to iPhones and (especially) iPads? Localytics mined its mobile app analytics reports to study the upgrade rate for two of the most popular smart-phones in the US, the Apple iPhone 3GS and ..
Ever since Android devices have started to overtake the iPhone in terms of growth (and according to some reports, in terms of actual market share), I've been seeing a lot more companies take a serious look at both porting their existing apps to Android and developing new apps side-by-side for both platforms. I want to get straight to the point and demolish delusions you have that you can exactly port the UI for your current iPhone app screen for screen, rewrite in in Java, call it a day and expect rave reviews. Here's why. Pitfall Statement 1 "I can reuse all my iPhone designer's mockups for Android!" Sorry! One of the great things about Android and the iPhone is that they're both easy to ..