Tag Archives: app analytics

November 17, 2013

Introducing New Localytics Feature: Custom Dashboards

We’re always trying to save you time and make data analysis easier, and we're excited to announce a new feature to help you do both. Localytics customers can now save their most frequently used reports on customizable dashboards for quick access and broad insight. Do you look at the same charts every day or week? Now you can place them all on a dashboard for one-click access. Need to keep track of many complex key metrics and share them with your whole team? Now it's easy, no matter what report you want to create, compare, or share. As demonstrated in the example below, dashboards can be as diverse as required: this customized dashboard from a sample E-commerce app includes acquisition..

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November 13, 2013

5 Tips For Measuring In-App Messaging and Push Messaging Campaigns

In-app messaging and push messaging can be powerful tools to re-engage latent users and drive your app users further down key conversion funnels. These mobile marketing techniques can be very valuable for customers and businesses alike. They introduce consumers to key features in the app that they would find valuable, or keep an app they have downloaded top of mind. For businesses, this is beneficial because it increases user retention.

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November 6, 2013

Customer Q&A: Cotap’s CEO Jim Patterson on Being Metrics-Informed

We love our customers here at Localytics, so we’re going to start featuring interviews with the mobile experts we’re lucky enough to work with every day.

The first interview is with Jim Patterson, CEO and Founder of Cotap. Most recently he was the CPO of Yammer, which was acquired by Microsoft. Prior to that, he was the founder of AudioCaseFiles (acquired by Courtroom Connect) and the Director of Professional Services at Rapid 7.

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November 4, 2013

Case Study: RunKeeper Drives User Engagement With A/B Testing

We are thrilled to invite you to our webinar on November 14th at 2 PM EST with RunKeeper’s Product Manager Jon Gilman and Localytics’ VP of Marketing Bernd LegerSign up here to join this webinar and learn how to use data to drive user experience and engagement for your app.

In the meantime, hear how RunKeeper uses Localytics in this case study:

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October 28, 2013

Analysis Ahead of Apple’s Earnings: Global iPhone 5s/c Adoption Data

With Apple’s Q3 earnings being announced later today, we wanted to take stock of the current state of iPhone 5s and 5c adoption. Much has been written about the head-to-head battle of the iPhone 5s and 5c including our own research from last week that showed that the iPhone 5c is starting to close the gap on its higher-end sibling. Today, the iPhone 5s and 5c now represent 3.8% and 1.7% of all active iPhones globally seen by Localytics. Meanwhile, the iPhone 5 remains the most popular iPhone with a nearly 40% share.  Global Trends Japan has the highest concentration of active iPhone 5s and 5c relative to other iPhone models, representing nearly 10% of all active iPhones in that cou..

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August 29, 2013

Capitalizing on the Evolution of the App Business Model

Apple launched the modern smartphone era during summer 2008, and in a little less than five years, the technology giant reached 50-billion App Store downloads. During this time, apps have evolved in many ways, including how they are monetized. From the initial focus on encouraging (paid) downloads to the current focus on monetizing in-app usage, mobile app publishers are beginning to think about what’s next for monetizing the app. In particular, they’re thinking about how they can leverage insights and data to maximize success.

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November 12, 2012

Facebook Mobile App Install Ads Now Measured by Localytics

Localytics announced today that the company is a Facebook mobile measurement partner. New and existing Localytics customers can immediately use Localytics for attribution and measurement of Facebook mobile app install ads, and their impact on customer acquisition, engagement and lifetime value. Facebook is the newest mobile advertising platform supported by Localytics’ app marketing platform. Facebook made mobile app install ads available to all developers in October, providing them a new channel to reach a highly relevant audience for their apps. As new app installs occur, Localytics analyzes and measures the ongoing contribution of customer acquisition campaigns to help app developers o..

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