Tag Archives: app marketing

November 17, 2013

Introducing New Localytics Feature: Custom Dashboards

We’re always trying to save you time and make data analysis easier, and we're excited to announce a new feature to help you do both. Localytics customers can now save their most frequently used reports on customizable dashboards for quick access and broad insight. Do you look at the same charts every day or week? Now you can place them all on a dashboard for one-click access. Need to keep track of many complex key metrics and share them with your whole team? Now it's easy, no matter what report you want to create, compare, or share. As demonstrated in the example below, dashboards can be as diverse as required: this customized dashboard from a sample E-commerce app includes acquisition..

Posted in Company & Products
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November 6, 2013

Customer Q&A: Cotap’s CEO Jim Patterson on Being Metrics-Informed

We love our customers here at Localytics, so we’re going to start featuring interviews with the mobile experts we’re lucky enough to work with every day.

The first interview is with Jim Patterson, CEO and Founder of Cotap. Most recently he was the CPO of Yammer, which was acquired by Microsoft. Prior to that, he was the founder of AudioCaseFiles (acquired by Courtroom Connect) and the Director of Professional Services at Rapid 7.

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November 4, 2013

Case Study: RunKeeper Drives User Engagement With A/B Testing

We are thrilled to invite you to our webinar on November 14th at 2 PM EST with RunKeeper’s Product Manager Jon Gilman and Localytics’ VP of Marketing Bernd LegerSign up here to join this webinar and learn how to use data to drive user experience and engagement for your app.

In the meantime, hear how RunKeeper uses Localytics in this case study:

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October 25, 2013

New Localytics Feature: Get More Granular Conversion Data With Attributes in Funnels

We are thrilled to announce that we’ve enriched our funnels feature with two new improvements today. These enhancements will provide our customers with more granular and useful information about the actions users take in their apps and insight into what exactly happens when they drop off from key conversion funnels.

Posted in Company & Products
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October 22, 2013

4 Category-Specific App Marketing Campaigns Worth Exploring

If you had a chance to read our blog post about app marketing campaigns for any app category, you understand the value of engaging mobile users in personalized, contextual ways to achieve your app’s monetization goals.

Given the growing popularity of mobile apps, it’s important for brands to stand out from the crowd with effective app user engagement that re-engages latent users outside of the app with push messaging and pulls users deeper into the app’s conversion funnels with in-app messaging.

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October 16, 2013

5 App Marketing Campaigns To Try Today

For every kind of app, acquiring loyal users and engaging those users in a meaningful, personalized way is essential to success. Of course offering a useful, informative, and fun app to being with is the number one way to accomplish this. But as mobile apps grow in popularity, so does the noise in our space. With so much competition for users’ attention, app marketers need to do more than simply “show up” to achieve repeat app usage and monetization. In addition to having a great app to begin with, metrics like event-tracking enable app marketers to identify the features that drive the most engagement. The use of app marketing techniques like in-app messaging and push messaging help point those features out to users, ensuring each user is guided through an app’s most valuable user-flows engaging them beyond the download.

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August 29, 2013

Capitalizing on the Evolution of the App Business Model

Apple launched the modern smartphone era during summer 2008, and in a little less than five years, the technology giant reached 50-billion App Store downloads. During this time, apps have evolved in many ways, including how they are monetized. From the initial focus on encouraging (paid) downloads to the current focus on monetizing in-app usage, mobile app publishers are beginning to think about what’s next for monetizing the app. In particular, they’re thinking about how they can leverage insights and data to maximize success.

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July 1, 2013

$5 Billion Spent on Shifting Marketing Automation Landscape

Whether you call it marketing automation, campaign management or the marketing cloud, about $5 billion has been spent across six major acquisitions in under three years. $4 billion has been spent in just the last seven months. The latest acquisition was Adobe’s announcement last week that it will acquire Paris-based Neolane for $600 million. Here is a timeline of the acquisitions:

  • $480 million: IBM acquires Unica (Aug 2010)
  • $525 million: Teradata acquires Aprimo (Dec 2010)
  • $871 million: Oracle acquires Eloqua (Dec 2012)
  • $2500 million: Salesforce acquires ExactTarget/Pardot (June 2013)
  • $600 million: Adobe acquires Neolane (June 2013)

Posted in Mobile Marketing
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November 12, 2012

Facebook Mobile App Install Ads Now Measured by Localytics

Localytics announced today that the company is a Facebook mobile measurement partner. New and existing Localytics customers can immediately use Localytics for attribution and measurement of Facebook mobile app install ads, and their impact on customer acquisition, engagement and lifetime value. Facebook is the newest mobile advertising platform supported by Localytics’ app marketing platform. Facebook made mobile app install ads available to all developers in October, providing them a new channel to reach a highly relevant audience for their apps. As new app installs occur, Localytics analyzes and measures the ongoing contribution of customer acquisition campaigns to help app developers o..

Posted in Company & Products
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