Tag Archives: customer lifetime value

November 12, 2012

Facebook Mobile App Install Ads Now Measured by Localytics

Localytics announced today that the company is a Facebook mobile measurement partner. New and existing Localytics customers can immediately use Localytics for attribution and measurement of Facebook mobile app install ads, and their impact on customer acquisition, engagement and lifetime value. Facebook is the newest mobile advertising platform supported by Localytics’ app marketing platform. Facebook made mobile app install ads available to all developers in October, providing them a new channel to reach a highly relevant audience for their apps. As new app installs occur, Localytics analyzes and measures the ongoing contribution of customer acquisition campaigns to help app developers o..

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