Earlier this month, Facebook launched new mobile app ads to drive engagement and conversions. This builds on Facebook’s launch of its mobile app install ads last year, which Facebook says generated more than 145 million new app installs. Now, and in light of today’s Facebook earnings call, our new research shows that 81% of app users acquired through Facebook advertising use the new app more than once, compared to 78% of new users acquired organically. This demonstrates all the more promise for Facebook’s mobile ad business and the opportunity its offerings have for marketers.
Localytics announced today that the company is a Facebook mobile measurement partner. New and existing Localytics customers can immediately use Localytics for attribution and measurement of Facebook mobile app install ads, and their impact on customer acquisition, engagement and lifetime value. Facebook is the newest mobile advertising platform supported by Localytics’ app marketing platform. Facebook made mobile app install ads available to all developers in October, providing them a new channel to reach a highly relevant audience for their apps. As new app installs occur, Localytics analyzes and measures the ongoing contribution of customer acquisition campaigns to help app developers o..
Facebook recently announced its Open Graph Beta and added Timeline and Ticker to its Newsfeed, while Apple integrated Twitter into iOS 5 with hooks for third-party developers. To help app publishers consider their social media integration strategy, research from Localytics shows that 20% of mobile apps already have Facebook and/or Twitter integrations. Although most publishers choose Facebook as their preferred social media integrations, Twitter users are more active. Localytics studied the thousands of Android, iPhone, iPad, BlackBerry and Windows Phone 7 apps using its real-time app analytics service. In addition to standard analytics Localytics provides, app publishers can record custom ..