Localytics hosted the latest MassMobile Mobile Developers Meetup on November 28th, inviting Boston-area developers and marketers to our new office for an evening of discussion and education on any and all mobile platforms. The discussion delved into new tools for all major mobile platforms and the future of HTML5.
Between multiple lawsuits and press comparisons to the newly-launched iPhone 5, Samsung’s Galaxy S3 is benefiting from being compared to Apple’s phones. Weekly new Galaxy handsets are growing quickly, punctuated by spikes following the Apple-Samsung verdict and the iPhone 5 announcement.
Localytics today launched an updated iOS library for improved compatibility with Apple’s upcoming iOS 6. All customers are required to upgrade to this latest Localytics library before making new App Store submissions. Apps already in the App Store that are using an earlier version of the Localytics iOS library are still compatible with devices upgraded to iOS 6, but will need the updated SDK when a new release is submitted.
A new study by Localytics looks at mobile usage across all fifty states and finds that 70% of the most active iPhone states vote Democrat while 70% of the most active Android states lean Republican. With the Obama and Romney campaigns seeking every advantage, targeted smartphone advertising will be useful when trying to reach Democratic and Republican voters and volunteers in swing states, which cluster around the average iPhone and Android distribution.
In great news for the mobile app market, app retention rates are improving as app publishers shift from an early focus on “downloads” to more mature customer acquisition and retention models. The overall app industry improved retention rates 19% over the last year. App publishers for the iPhone and iPad saw the greatest success, with retention rates 52% higher than those on Android.
After just two months, the new third-generation iPad has surpassed the original iPad, becoming the second-most-popular of Apple’s tablets. Following a launch weekend with over three million devices sold, it now commands 20% of the total U.S. iPad market.
Apple has reportedly sold over 3 million of the new, 3rd-generation iPads, whose main selling points are updated internals, a Retina display and available 4G LTE connectivity. The first two seem to be driving the quick sales, but the cellular-enabled variants seem to be comparatively unpopular, perhaps because of how quickly they are capable of crushing limited data plans. We looked into all iPad usage of apps with Localytics app analytics since the launch to see how many devices connected via a cellular network, and how often cellular-enabled iPads used 3G or 4G
The latest Localytics SDK is now compatible with Apple’s soon-to-be-released iOS 5. Any developer who submits either a new app or an update to their existing app to Apple’s App Store should make sure they have incorporated our most up-to-date … Continue reading
Despite AT&T’s nearly eight-month head start, Verizon has managed to capture nearly a third of the US iPhone 4 market. Mobile app analytics firm Localytics broke down all US iPhone 4 traffic to come up with the figure, as well … Continue reading
Mobile app developers may wonder if they can soon drop support for earlier versions of iOS. Unfortunately, almost 20% of iPad users still appear to use those early versions. It remains to be seen whether the features of the iPad 2 (over-the-air upgrades?) encourage users to upgrade iOS much quicker.
