With Apple’s Q3 earnings being announced later today, we wanted to take stock of the current state of iPhone 5s and 5c adoption. Much has been written about the head-to-head battle of the iPhone 5s and 5c including our own research from last week that showed that the iPhone 5c is starting to close the gap on its higher-end sibling. Today, the iPhone 5s and 5c now represent 3.8% and 1.7% of all active iPhones globally seen by Localytics. Meanwhile, the iPhone 5 remains the most popular iPhone with a nearly 40% share. Global Trends Japan has the highest concentration of active iPhone 5s and 5c relative to other iPhone models, representing nearly 10% of all active iPhones in that cou..
Localytics hosted the latest MassMobile Mobile Developers Meetup on November 28th, inviting Boston-area developers and marketers to our new office for an evening of discussion and education on any and all mobile platforms. The discussion delved into new developer tools for Android 4.0 and iOS 6, detailed with best practices on backwards compatibility, some holiday app marketing best practices, the future of HTML5 and Windows 8 development, and an introduction to in-app messaging. Here’s a quick roundup of the discussion. Android 4, Compatibility Libraries and You (Carter Jernigan, Yoni Samlan, LevelUp) Since the release of Android 3.0, Google has had a consistent set of APIs on which th..
Yesterday Samsung added the iPhone 5 to its patent lawsuit against Apple and other manufacturers. This comes after Apple was awarded $1 billion for Samsung’s infringements. But sales of Samsung’s flagship Galaxy S III haven’t been hurt and appear to have been helped by the news. The powerhouse Android device saw average growth of 9% in new devices each week since August 1st, with huge spikes in Galaxy S III adoption occurring after the Apple lawsuit verdict and after the iPhone 5 announcement. The first spike in weekly growth coincides with the same week that a jury awarded Apple $1 billion for Samsung infringing on Apple’s patents. The deluge of post-litigation press coverage b..
Localytics today launched an updated iOS library for improved compatibility with Apple’s upcoming iOS 6. All customers are required to upgrade to this latest Localytics library before making new App Store submissions. Apps already in the App Store that are using an earlier version of the Localytics iOS library are still compatible with devices upgraded to iOS 6, but will need the updated SDK when a new release is submitted. Localytics now uses the new identifierForAdvertising provided by Apple in iOS 6 to ensure that anonymous unique users, retention reports and other analyses are accurate and consistent for all iPhone and iPad apps. The Unique Device Identifier (UDID), which was deprec..
A new study by Localytics looks at mobile usage across all fifty states and finds that 70% of the most active iPhone states vote Democrat while 70% of the most active Android states lean Republican. With the Obama and Romney campaigns seeking every advantage, targeted smartphone advertising will be useful when trying to reach Democratic and Republican voters and volunteers in swing states, which cluster around the average iPhone and Android distribution. The 2008 presidential election season marked the first time that candidates allocated substantial campaign resources to mobile marketing. Many attributed President Obama’s early success to his campaign’s focus on mobile phones as an eff..
In great news for the mobile app market, app retention rates are improving as app publishers shift from an early focus on “downloads” to more mature customer acquisition and retention models. The overall app industry improved retention rates 19% over the last year. App publishers for the iPhone and iPad saw the greatest success, with retention rates 52% higher than those on Android. Apps Marketing Evolves In the early days of the App Store and Android Market (Google Play) publishers focused on developing an initial presence and, with the limited data available, could only measure success by the total number of downloads. However, many of those downloads were poorly acquired and never t..
Prepare for another WWDC with good Apple sales news - just two months after its launch, the new third-generation iPad this week caught the original, becoming the second most widely used of Apple’s family of tablets. After selling over 3 million devices and grabbing 14% of the US iPad market in the first four days of availability, the updated iPad has continued to sell extremely well. It now accounts for over 20% of all US-based iPads seen by apps using Localytics for app analytics, on par with the original and up nearly 50% from its launch-week share. The third-generation iPad’s popularity can be traced to its upgraded internals, high-definition Retina display, and to a lesser extent i..
Apple has reportedly sold over 3 million of the new, 3rd-generation iPads, whose main selling points are updated internals, a Retina display and available 4G LTE connectivity. The first two seem to be driving the quick sales, but the cellular-enabled variants seem to be comparatively unpopular, perhaps because of how quickly they are capable of crushing limited data plans. We looked into all iPad usage of apps with Localytics app analytics since the launch to see how many devices connected via a cellular network, and how often cellular-enabled iPads used 3G or 4G vs. WiFi. Author ..
The latest Localytics SDK is now compatible with Apple's soon-to-be-released iOS 5. Any developer who submits either a new app or an update to their existing app to Apple's App Store should make sure they have incorporated our most up-to-date SDK (version 2.3, available from our iOS Quickstart Integration Guide) to ensure full compatibility. As part of the iCloud launch, Apple changed the storage guidelines for developers in order to make backups more efficient. The /Documents directory is now reserved for user-generated data. All data that can be downloaded or regenerated must now be stored in /Library/Caches. Please see Apple’s iOS Data Storage Guidelines for more details (Apple login ..
Despite AT&T's nearly eight-month head start, Verizon has managed to capture nearly a third of the US iPhone 4 market. Mobile app analytics firm Localytics broke down all US iPhone 4 traffic to come up with the figure, as well as charting the Verizon iPhone's growth since its launch in February. Summer has seen significant growth in Verizon's market share. After spending most of the spring at roughly the same share, Verizon has seen consecutive monthly jumps, grabbing 7% of the market for itself in May and June. Why the recent uptick in Verizon adoption? One reason may be Verizon's unlimited data plan, which they are scheduled to do away with on July 7th. AT&T officially discontinued its ..