In great news for the mobile app market, app retention rates are improving as app publishers shift from an early focus on “downloads” to more mature customer acquisition and retention models. The overall app industry improved retention rates 19% over the last year. App publishers for the iPhone and iPad saw the greatest success, with retention rates 52% higher than those on Android. Apps Marketing Evolves In the early days of the App Store and Android Market (Google Play) publishers focused on developing an initial presence and, with the limited data available, could only measure success by the total number of downloads. However, many of those downloads were poorly acquired and never t..
Prepare for another WWDC with good Apple sales news - just two months after its launch, the new third-generation iPad this week caught the original, becoming the second most widely used of Apple’s family of tablets. After selling over 3 million devices and grabbing 14% of the US iPad market in the first four days of availability, the updated iPad has continued to sell extremely well. It now accounts for over 20% of all US-based iPads seen by apps using Localytics for app analytics, on par with the original and up nearly 50% from its launch-week share. The third-generation iPad’s popularity can be traced to its upgraded internals, high-definition Retina display, and to a lesser extent i..
Apple has reportedly sold over 3 million of the new, 3rd-generation iPads, whose main selling points are updated internals, a Retina display and available 4G LTE connectivity. The first two seem to be driving the quick sales, but the cellular-enabled variants seem to be comparatively unpopular, perhaps because of how quickly they are capable of crushing limited data plans. We looked into all iPad usage of apps with Localytics app analytics since the launch to see how many devices connected via a cellular network, and how often cellular-enabled iPads used 3G or 4G vs. WiFi. Author ..
The latest and greatest Apple mobile operating system, iOS 5, has been available to the public for less than a week, and yet it’s already been downloaded enough to power 33% of all eligible iOS devices. If you remove the newly-launched iPhone 4S (which ships with iOS 5), that number drops a tiny bit, but still remains an impressive 31%. Looking at devices, we see that the iPad 2 and iPhone 4are leading the charge, with 36% and 35% iOS 5, respectively. Original iPads clock in with 33% iOS 5 proliferation, followed by iPhone 3GS (27%), iPod Touch 3rd Generation (23%), and iPod Touch 4th Generation (17%). In order to determine this, Localytics analyzed all iOS device usage from iOS 5’s Oc..
iPad users spend the longest periods of time reading news, listening to music, and accessing health and fitness apps, according to a new study from mobile app analytics company Localytics. Based on data from apps subscribing to the firm’s analytics platform, users spend over two and a half times as much time on news apps than on apps in general. To determine this, Localytics analyzed the average session length – that is, the average time a user spends between opening an app and finishing and closing it – and compared it across categories. Compared with the overall average session length for iPad users, apps in the “news” category clocked in with sessions two and a half times longe..
Apple’s impending announcement has left the tech community wondering what's in store for the iPad and iOS. Given all the rumors, mobile app developers may also wonder if they can soon drop support for earlier versions of iOS. Unfortunately, almost 20% of iPad users still appear to use those early versions. It remains to be seen whether the features of the iPad 2 (over-the-air upgrades?) encourage users to upgrade iOS much quicker. New iPad, New iOS or Both? Previously, reports had surfaced that the iPad 2 had already started production and production has stopped on the original iPad. Additionally, many are speculating that Apple will simultaneously unveil iOS 4.3. Repor..
Apple and Google have traded jabs over who’s registering more users, but Android wins the upgrade race—at least when comparing two of the most popular phones, the Apple iPhone 3GS and the Motorola Droid. Two weeks into the upgrade cycle, almost twice as many Droid users had upgraded to Android 2.2 than iPhone 3GS users who upgraded to Apple iOS 4. The reason? iPhone upgrades require connecting your phone to your computer. Which raises another question, will Apple eventually offer over-the-air upgrades to iPhones and (especially) iPads? Localytics mined its mobile app analytics reports to study the upgrade rate for two of the most popular smart-phones in the US, the Apple iPhone 3GS and ..
Before Apple iOS 4, tracking mobile app sessions on iPhone was very straightforward. Only one app could run at a time and every app had a clearly defined starting and ending point. With the introduction of multitasking in iOS 4, apps are no longer terminated when a user exits but are instead moved to the background and resumed when the user returns. In fact, many apps such as music players and messaging clients are intended to persist in the background indefinitely without any defined stopping point. As a result, the old way of tracking app sessions no longer accurately reflects the users’ behavior. Consider an iPhone user running an app and then receiving a text message. The user was..
With the much anticipated launch of the iPad this past weekend, how did users spend time on their new devices? Localytics reports that iPad usage began shortly after East Coast Apple and Best Buy stores opened at 10 am EDT. As users played with their shiny new iPads on Saturday, many went straight to the App Store, anxious to quickly download and try apps. Apple announced today that it sold 300,000 iPads on Saturday and owners have already downloaded 1 million apps. App publishers using Localytics for iPad and iPhone analytics saw a similar burst over the weekend. Usage came from both iPad and iPhone apps, with nearly half of the apps active on the iPhone on Saturday also showing initial us..
Applications dominate how content and data services are used on the iPhone and those apps are primarily used in the evening and on the weekend. In the first hourly study of iPhone app analytics data, Localytics reports that mobile app usage in the US and Canada peaked at 9:00 pm EST during the week and maintained peak usage throughout weekend afternoons and nights. Localytics provides a mobile analytics solution that gives iPhone, iPad, Android and BlackBerry application publishers real-time analytics and the deepest insights into how customers use their apps. Publishers can dynamically segment any metric by any other metric and chart the results with hourly granularity. For the first in a..