In great news for the mobile app market, app retention rates are improving as app publishers shift from an early focus on “downloads” to more mature customer acquisition and retention models. The overall app industry improved retention rates 19% over the last year. App publishers for the iPhone and iPad saw the greatest success, with retention rates 52% higher than those on Android.
After just two months, the new third-generation iPad has surpassed the original iPad, becoming the second-most-popular of Apple’s tablets. Following a launch weekend with over three million devices sold, it now commands 20% of the total U.S. iPad market.
Apple has reportedly sold over 3 million of the new, 3rd-generation iPads, whose main selling points are updated internals, a Retina display and available 4G LTE connectivity. The first two seem to be driving the quick sales, but the cellular-enabled variants seem to be comparatively unpopular, perhaps because of how quickly they are capable of crushing limited data plans. We looked into all iPad usage of apps with Localytics app analytics since the launch to see how many devices connected via a cellular network, and how often cellular-enabled iPads used 3G or 4G
The latest and greatest Apple mobile operating system, iOS 5, has been available to the public for less than a week, and yet it’s already been downloaded enough to power 33% of all eligible iOS devices. If you remove the … Continue reading
iPad users spend the longest periods of time reading news, listening to music, and accessing health and fitness apps, according to a new study from mobile app analytics company Localytics. Based on data from apps subscribing to the firm’s analytics … Continue reading
Mobile app developers may wonder if they can soon drop support for earlier versions of iOS. Unfortunately, almost 20% of iPad users still appear to use those early versions. It remains to be seen whether the features of the iPad 2 (over-the-air upgrades?) encourage users to upgrade iOS much quicker.
Apple and Google have traded jabs over who’s registering more users, but Android wins the upgrade race—at least when comparing two of the most popular phones, the Apple iPhone 3GS and the Motorola Droid. Two weeks into the upgrade cycle, almost twice as many Droid users had upgraded to Android 2.2 than iPhone 3GS users who upgraded to Apple iOS 4. The reason? iPhone upgrades require connecting your phone to your computer. Which raises another question, will Apple eventually offer over-the-air upgrades to iPhones and (especially) iPads?
Before Apple iOS 4, only one app could run at a time and every app had a clearly defined starting and ending point. With the introduction of multitasking in iOS 4, apps are no longer terminated when a user exits but are instead moved to the background and resumed when the user returns. In fact, many apps such as music players and messaging clients are intended to persist in the background indefinitely without any defined stopping point. As a result, the old way of tracking app sessions no longer accurately reflects the users’ behavior.
With the much anticipated launch of the iPad this past weekend, how did users spend time on their new devices? Localytics reports that iPad usage began shortly after East Coast Apple and Best Buy stores opened at 10 am EDT. … Continue reading
In the first hourly study of iPhone app analytics data, Localytics reports that mobile app usage in the US and Canada peaked at 9:00 pm EST during the week and maintained peak usage throughout weekend afternoons and nights.