With Apple’s Q3 earnings being announced later today, we wanted to take stock of the current state of iPhone 5s and 5c adoption. Much has been written about the head-to-head battle of the iPhone 5s and 5c including our own research from last week that showed that the iPhone 5c is starting to close the gap on its higher-end sibling. Today, the iPhone 5s and 5c now represent 3.8% and 1.7% of all active iPhones globally seen by Localytics. Meanwhile, the iPhone 5 remains the most popular iPhone with a nearly 40% share. Global Trends Japan has the highest concentration of active iPhone 5s and 5c relative to other iPhone models, representing nearly 10% of all active iPhones in that cou..
The iPhone 5c is steadily gaining, but it’s still not the phone for emerging markets.
It’s been just about one month since the initial release of the iPhone 5s and 5c and, following two initial extensive research reports from Localytics about their early traction (published on September 23 and September 27), we now have an additional update. In recent weeks, the iPhone 5c has been written off by many pundits as too expensive to serve its primary purpose of acting as a bridgehead into emerging markets. Our initial study, following its first weekend of sales, seemed to confirm this hypothesis as the iPhone 5s was outpacing the iPhone 5c by a factor of 3.4x.
After extensively reporting early iPhone 5s and 5c adoption data both in the U.S. and globally after the initial 48 and 72 hours of sales, we’re now analyzing preferences for the two phones across 12 major U.S. cities and by carrier. After close to one week of sales, we found that, overall, New York, Los Angeles and San Francisco held the largest market share in the U.S. for iPhone 5s and 5c activations. This is to be expected given the size of their populations. However the real surprise was that San Francisco came in third. Considering San Francisco is actually the 11th largest market in the U.S., its status as a technology haven also, clearly, translates to a culture of early adoptio..
With Apple launching not just one but two new phones on Friday, there’s been much speculation about which of the two phones would emerge as the early adopter favorite. After just a little more than 48 hours after launch, early results show a clear winner – the iPhone 5s.
Yesterday Samsung added the iPhone 5 to its patent lawsuit against Apple and other manufacturers. This comes after Apple was awarded $1 billion for Samsung’s infringements. But sales of Samsung’s flagship Galaxy S III haven’t been hurt and appear to have been helped by the news. The powerhouse Android device saw average growth of 9% in new devices each week since August 1st, with huge spikes in Galaxy S III adoption occurring after the Apple lawsuit verdict and after the iPhone 5 announcement. The first spike in weekly growth coincides with the same week that a jury awarded Apple $1 billion for Samsung infringing on Apple’s patents. The deluge of post-litigation press coverage b..
A new study by Localytics looks at mobile usage across all fifty states and finds that 70% of the most active iPhone states vote Democrat while 70% of the most active Android states lean Republican. With the Obama and Romney campaigns seeking every advantage, targeted smartphone advertising will be useful when trying to reach Democratic and Republican voters and volunteers in swing states, which cluster around the average iPhone and Android distribution. The 2008 presidential election season marked the first time that candidates allocated substantial campaign resources to mobile marketing. Many attributed President Obama’s early success to his campaign’s focus on mobile phones as an eff..
In great news for the mobile app market, app retention rates are improving as app publishers shift from an early focus on “downloads” to more mature customer acquisition and retention models. The overall app industry improved retention rates 19% over the last year. App publishers for the iPhone and iPad saw the greatest success, with retention rates 52% higher than those on Android. Apps Marketing Evolves In the early days of the App Store and Android Market (Google Play) publishers focused on developing an initial presence and, with the limited data available, could only measure success by the total number of downloads. However, many of those downloads were poorly acquired and never t..
AT&T may no longer have iPhone exclusivity, but their 2007 deal with Apple continues to pay dividends. Based on apps running Localytics app analytics, 56% of Apple’s newly-launched iPhone 4S handsets are running on AT&T. Verizon, which has carried the iPhone since earlier this year, is in second place with 32% of the new handsets, while iPhone newcomer Sprint has picked up 12%. Looking at iPhone 4 distribution as a comparison, Sprint seems to have eroded more of Verizon’s market share than AT&T’s - of the previous-generation handset, 60% are on AT&T versus 40% on Verizon. A likely driver for these differences is the fact that AT&T can mine its existing base of iPhone users. Because a..
The latest and greatest Apple mobile operating system, iOS 5, has been available to the public for less than a week, and yet it’s already been downloaded enough to power 33% of all eligible iOS devices. If you remove the newly-launched iPhone 4S (which ships with iOS 5), that number drops a tiny bit, but still remains an impressive 31%. Looking at devices, we see that the iPad 2 and iPhone 4are leading the charge, with 36% and 35% iOS 5, respectively. Original iPads clock in with 33% iOS 5 proliferation, followed by iPhone 3GS (27%), iPod Touch 3rd Generation (23%), and iPod Touch 4th Generation (17%). In order to determine this, Localytics analyzed all iOS device usage from iOS 5’s Oc..
The latest Localytics SDK is now compatible with Apple's soon-to-be-released iOS 5. Any developer who submits either a new app or an update to their existing app to Apple's App Store should make sure they have incorporated our most up-to-date SDK (version 2.3, available from our iOS Quickstart Integration Guide) to ensure full compatibility. As part of the iCloud launch, Apple changed the storage guidelines for developers in order to make backups more efficient. The /Documents directory is now reserved for user-generated data. All data that can be downloaded or regenerated must now be stored in /Library/Caches. Please see Apple’s iOS Data Storage Guidelines for more details (Apple login ..