Prepare for another WWDC with good Apple sales news - just two months after its launch, the new third-generation iPad this week caught the original, becoming the second most widely used of Apple’s family of tablets. After selling over 3 million devices and grabbing 14% of the US iPad market in the first four days of availability, the updated iPad has continued to sell extremely well. It now accounts for over 20% of all US-based iPads seen by apps using Localytics for app analytics, on par with the original and up nearly 50% from its launch-week share. The third-generation iPad’s popularity can be traced to its upgraded internals, high-definition Retina display, and to a lesser extent i..
Android’s market fragmentation is often mentioned as a concern for mobile app developers. The concern is that Android is fragmented across multiple handset makers, device form factors and OS builds, but new data from Localytics suggests that developers shouldn’t be worried. Whether it’s OS version, screen size or screen resolution, the Android devices using apps with Localytics as their analytics solution have remarkably similar specifications. 73% of Android handset usage with the same OS build Across all apps using Localytics, a full 73% of Android usage came from devices running a variant of Android 2.3. While the build, known as "Gingerbread", is not the most recent, from a fragme..