Localytics hosted the latest MassMobile Mobile Developers Meetup on November 28th, inviting Boston-area developers and marketers to our new office for an evening of discussion and education on any and all mobile platforms. The discussion delved into new developer tools for Android 4.0 and iOS 6, detailed with best practices on backwards compatibility, some holiday app marketing best practices, the future of HTML5 and Windows 8 development, and an introduction to in-app messaging. Here’s a quick roundup of the discussion. Android 4, Compatibility Libraries and You (Carter Jernigan, Yoni Samlan, LevelUp) Since the release of Android 3.0, Google has had a consistent set of APIs on which th..
Windows 8 is officially coming on October 26th, and the success or failure of the operating system as a mobile entrant is tied to Finnish mobile phone manufacturer Nokia. As Nokia goes, so goes Windows 8 - and vise versa - as the two companies have joined forces in putting all of their smartphone hopes into the next-generation Windows OS. After their recent earnings report, much was made of Microsoft’s contribution to Nokia’s balance sheet - the software giant reportedly paid Nokia $750 million for its Windows Phone participation. The investment underscores how the growth in Windows Phone usage worldwide is tied to Nokia - while Samsung and HTC pay only cursory attention to Windows Ph..