Using the Localytics Dashboard
Funnels allow you to track user paths to certain conversion goals in your app. During the report creation process, any events that are tagged for analysis are also automatically made available to be used in creating a funnel.
Note: Platforms other than iOS and Android do not support classic funnels.
Available for all platforms, real-time funnels are now available to our Enterprise customers. Existing funnels that contain only event steps have been migrated to real-time funnels. Funnels that previously contained screens can still be accessed via the old funnels interface, but should be recreated as real-time funnels utilizing only events.
Real-time funnels allows for the creation of retroactive and on-going funnel analysis and display the applicable data in real-time, as with the rest of the Localytics reports. The real-time funnels also allow you to update each of the steps in your funnel at any point, instantly updating the results.
Real-time funnels also track conversion across sessions, allowing you to better understand your drop off rates even if a user begins a funnel step in one session, then completes the other funnel steps in order in subsequent sessions, this is now reported as a completion. Differences in the numbers of your real-time funnels are a result of this change.
Funnels can a be a powerful way to determine which steps lose the most users towards a conversion. Our example above shows what a simplified e-commerce shopping funnel may look like.
In this example, the largest percentage drop occurs between steps three and four, viewing a product and then adding the item to the shopping cart. This can help determine what the app needs to do to increase conversions. Maybe the add to cart option needs to be more prominent, or the add to cart option behaves differently from user expectations. To pursue that idea further, it may be useful to use event attributes to keep track of any particular categories or products that customers are responding favorably to.
When implementing a funnel, it is important to consider which conversions are the most important, both from user-experience and monetization perspectives.