Push Notifications

Harness the power of push

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Features OverviewPush Notifications

Send more effective push notifications with Localytics

Push notifications are the bread and butter of many mobile app marketing strategies – and with good reason – they can be incredibly effective if used correctly. However, it’s also very easy to misuse them and annoy mobile users with irrelevant, unhelpful messages.

If you want to use push the right way, you need Localytics. Our industry-leading targeting capabilities and True ImpactTM campaign reports make it easy for you to effectively engage mobile app users without alienating them.

Example mobile app rich push notification using Localytics

Here Are Some Ways You Can Use Push Notifications

SHOWCASE CONTENT

Showcase app content that will appeal to a specific user

iOS Rich Push Notification with Video

DRIVE REVENUE

Drive app revenue through targeted offers

Push Notifications with Emojis

UPDATE USERS

Update users on important information like the status of an order or a breaking news story

Breaking News Rich Push Notifications

IMPROVE RETENTION

Improve retention by re-engaging users who haven’t opened your app in a while

Push Notifications to Re-Engage Mobile App Users

Rich Push Notifications


Rich Push Notifications on iPhones



With Localytics, you can include images, GIFs, videos, or audio files directly in your push notifications for more compelling messages that deliver results. We support rich content for both iOS and Android devices.


Localytics rich push notifications can drive a:

0%
Lift in 7-day retention

Targeting


Target users based on a combination of profile data (who they are) and event data (what they’ve done inside your app). Localytics’ targeting engine has been proven to improve click rates by more than 3x.


Push notifications that use Localytics’ targeting engine drive a:

0.6x
increase in conversions

Targeting Push Notifications at Specific Users

Campaign Reporting


Mobile App Marketing Campaign Analytics

True Impact is our industry-leading campaign reporting tool. With True Impact, you can see exactly how your push notifications drive changes in user behavior. You can even see unintended side effects, like if a campaign is causing users to opt out of push notifications or uninstall your app. By showing you the complete picture of what users do after they receive a message, True Impact™ allows you to make more informed decisions about your messaging strategy.


Additional Features


AUTOMATED CAMPAIGNS

Because Localytics tracks incredibly detailed information on what a user does inside your app, it’s easy to automatically send a message after a user performs a specific action. You can even use Localytics PlacesTM to send a location-based push notification the instant a user enters or exits a geofence.

LOCALIZATION

Because apps don’t have borders, Localytics lets you send a push notification in multiple languages. You can also schedule messages to appear at a specific time in each user’s time zone.

PERSONALIZED CONTENT

Personalized content is one part of creating an individualized mobile app experience. Dynamically personalize your push notifications for each and every app user, using information such as a user’s name, their favorite category, and more. You can even personalize things like deep links and rich push content.


A/B/n TESTING

Test up to 10 versions of every campaign and find the message that resonates the best with your users. Control groups let you see the true performance of your push messages.

EMOJI SUPPORT

Not only do emojis add some personality to your push messages, they can also do a lot to increase your push open rates.

PUSH API

Our Push API makes it possible for other systems to automatically send push notifications through Localytics. For example, an order management system can send a transactional push notification to a user telling them that their order has shipped.

Ready to learn more?

We’re just scratching the surface of what Localytics can do for you. To see more, schedule a demo with one of our knowledgeable associates.

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