Localytics Press

Mobile App Makers Seek Angry Birds Fame With Analytics Localytics offers a sobering picture of players the developers court for sales. One in four apps are only used once after being downloaded, Localytics found in a study released earlier this year. Of those who do make purchases inside apps, 44 percent do so only after playing the game at least ten times. Read more.

A Look at How People Use Mobile Apps Localytics analyzed the behavior of consumers on 60 million mobile devices, including phones and tablets, across roughly 10,000 apps. The company analyzed users who downloaded an app in July 2011 and then counted how many times they opened up the app over a nine-month period ending in March 2012. The company’s findings are to be released this week. Read more.

Localytics Raises $5.5M Series B, Launches Analytics-Linked App Marketing Platform Mobile app analytics firm Localytics is introducing a brand new marketing platform, in what seems like a natural new direction for the company, since it takes the insights they’ve been providing via the data they collect for app developers and provides a way to act directly upon that insight. It makes its analysis instantly actionable by providing a conversion opportunity, for instance, for a customer who’s abandoned their shopping cart, or by delivering a timely message that anticipates a user’s next likely move. Read more.

Kendall Square boom times squeeze out start-ups After working out of shared space for three years, Raj Aggarwal’s mobile start-up is now successful enough to have its own address. But instead of staying in Kendall Square where it has thrived, Localytics is about to join the ranks of small tech companies moving out of the Cambridge hot spot. Read more.

Keeping Your (Seriously Awesome) App Out Of Purgatory Naturally, the app graveyard is a place developers desperately want to avoid. But unfortunately, a successful launch is just the beginning of making sure your app gets consistent use and continues to be a user favorite. Here’s how to make sure you don’t end up one of the 69% of apps that get downloaded and rarely used (tip of the hat to Localytics for this stat). Read more.

IBM SmartCamp New York, 2011 At SmartCamp NYC, IBM and their judging panel “judge the best start-up company in different cities around the globe,” and on Wednesday, they chose Localytics as the best of the New York competitors. Localytics will receive a prize package from IBM and SmartCamp sponsors, and will go on to compete for IBM’s Global Entrepreneur of the Year in the SmartCamp World Finals. Read more.

AWS Start-Up Challenge AWS reported receiving a record number of entrants — 1,500 from 78 countries — in its startup challenge this year. Localytics bubbled to the top among finalists using AWS to support innovative work in areas such as disease research and information, peer-to-peer car sharing, and video creation and smartphone sharing. Read more.

Localytics Expands Mobile Marketing and Analytics Leadership, Triples Revenue, Customers and Team

22 Jan, 2013–Localytics, the leading provider of app marketing and analytics solutions, today announced results for 2012. The company achieved a stellar year of growth tripling its annual revenue. The fourth quarter 2012 marked the 12th consecutive quarter of record-setting revenue. In 2012, the company expanded its app marketing and analytics suite to provide analytics insight and drive marketing campaigns for more than 500 million unique smartphones and tablet devices across iOS, Android, Windows 8, Windows Phone, HTML5 and Blackberry.

Read press release

Facebook Mobile App Install Ads Now Measured by Localytics

12 Nov, 2012–Localytics announced today that the company is a Facebook mobile measurement partner. New and existing Localytics customers can immediately use Localytics for attribution and measurement of Facebook mobile app install ads, and their impact on customer acquisition, engagement and lifetime value.

Read press release

Localytics Raises $5.5M to Reinvent App Marketing

10 Sept, 2012–Localytics launches a new app marketing platform on top of its enterprise app analytics service today, and announces that the company secured $5.5 million in Series B financing. Polaris Venture Partners led the round with all existing investors participating. In just three years Localytics has established itself as the leading enterprise app analytics and marketing solution supporting over 350 million devices. The new funds will be used to expand the app analytics and marketing automation platform.

Read press release

Localytics Extends App Analytics to Windows 8 Phones, Tablets & Desktops

15 Aug, 2012–Localytics adds support to its app analytics service today for Windows 8 apps, as Microsoft makes the final version of Windows 8 available to the Microsoft Developer Network (MSDN). Localytics is the first app analytics provider to provide a Windows 8 Javascript library and already provides app analytics for the largest mobile operating systems: iOS, Android, HTML5, Windows Phone and BlackBerry.

Read press release

Localytics and Barnes & Noble Team Up to Provide Analytics Tools to NOOK App™ Developers

11 July, 2012–Localytics have teamed up with Barnes & Noble to make the Localytics analytics service available to all NOOK App developers. Localytics delivers detailed and actionable app analytics that help developers improve app marketing, measure their audience, drive customer engagement and optimize their apps.

Read press release

Download Localytics logos and visual assets

Please complete the following form to subscribe to research and news updates from Localytics