Press Release

May 27, 2014

Localytics Named ‘Cool Vendor’ By Gartner

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Vendors selected for the ‘Cool Vendor’ report are innovative, impactful and intriguing

Localytics, the leading marketing and analytics platform for mobile and web apps, today announced it has been included in the list of “Cool Vendors in Mobile Marketing”[i] report by Gartner, Inc.

Localytics was evaluated on its full-featured analytics and app marketing platform, with product offerings for both app developers and the enterprise market. Used in more than 25,000 apps on more than 1.5 billion devices, Localytics helps companies such as ESPN, eBay, Fox and SoundCloud drive user engagement, loyalty and revenue.

“Mobile marketers need to ensure their strategies are built on top of solid analytics foundations — ranging from standard mobile website and native-app analytics but also more specialized forms such as location,” writes Gartner Research Vice President Mike McGuire and Gartner Research Director Jake Sorofman.

“We believe being named a ‘Cool Vendor in Mobile Marketing’ by Gartner is validation in the rise of data-driven mobile app marketing,” said Raj Aggarwal, CEO of Localytics. “Forward-thinking brands are making informed marketing decisions with rich data insights about their users’ behaviors. With Localytics, you can not only reveal opportunities to engage and convert users, but also create personalized app experiences and automated marketing campaigns to meet your business objectives such as increasing your in-app purchases or reducing churn.”

To read the full Cool Vendors 2014 report, visit here.

Additionally, Localytics has been cited in Gartner’s “Market Guide for Mobile Marketing Analytics,” [ii] which recognizes the providers that offer the features and capabilities marketers need to execute successful mobile strategies. To read the full “Market Guide for Mobile Marketing Analytics” report, visit here.


[i] Gartner “Cool Vendors in Mobile Marketing” by Mike McGuire and Jake Sorofman, May 7, 2014.

[ii] Gartner “Market Guide for Mobile Marketing Analytics” by Mike McGuire and Martin Kihn, May 14, 2014.

About Localytics

Localytics provides the most powerful analytics and marketing platform for mobile and web apps. It is used in more than 28,000 apps on more than 1.5 billion devices, helping companies such as ESPN, eBay, Fox, and the New York Times drive user engagement, loyalty, and customer lifetime value. The platform allows organizations to gain deep, actionable insights into app user behaviors, and to create automated marketing programs that drive efficient user acquisition, targeted push and in-app messaging, and a personalized in-app experience. Localytics is headquartered in Boston, MA with offices in San Francisco and London. Investors include Foundation Partners and Polaris Partners. Learn more at www.localytics.com.