Traffic Data Collected
When you visit the Websites, web servers collect information about your visit (known as “traffic data”), which is stored as anonymous, aggregate data. We use traffic data to learn more about visitors’ use of the Websites and to improve the quality of the content and functionality of the Websites, as well as to target our offerings to the people most interested in them based on their use of the Websites. In order to provide the Services to our Customers, Localytics collects certain information and data about End Users that is sent to our servers from one of the Localytics “Client Libraries” that may be integrated into our Customers’ mobile application(s) (“End User Information”). Localytics provides analyses of anonymized, aggregate End User Information to its Customers and to other third parties (“Analyzed Data”). Localytics takes commercially reasonable efforts to ensure that Analyzed Data does not include any PII, as defined below.
Personally Identifiable Information
Personally identifiable information (“PII”) is information that can be used to identify an individual user, for example, a person’s name, home address, email address or phone number. We receive and store any PII users enter on our Websites, send to us in an email or voluntarily provide to us in any other way.
PII Collected for Website Registration
PII Collected via the Services
When you send e-mail or other communications to Localytics, we may retain those communications in order to process your inquiries, respond to your requests and improve our services.
We store all Traffic Data, End User Information and all Analyzed Data, and review postings indefinitely, even after “deletion,” and may archive such information elsewhere.
Localytics does not rent, sell or share PII, including your Personal Information, with any third parties except in the following limited circumstances:
- We have your express consent. We require opt-in consent for the sharing of any Personal Information.
Confidentiality and Security
Information Security and Data Integrity
Lost or Stolen Information
You must promptly notify us if your Personal Information is lost, stolen, or used without permission. In such an event, we will remove that Personal Information from your account and update our records accordingly.
Controlling Your Personal Information
As a registered user of the Websites, you can modify some of the Personal Information you have included in your profile by logging in and accessing your account. You cannot, however, change your username once you have registered. Upon your request, Localytics will use commercially reasonable efforts to delete your account and the Personal Information in your profile; however, it may be impossible to remove your account without some residual information being retained by Localytics. Registered users who wish to close their account should contact email@example.com.
141 Tremont Street, 7th Floor
Boston, MA 02111 USA
Last Updated on March 29, 2013.