The TRUSTe program covers our collection, use and disclosure of information we collect through our website, www.localytics.com and our Services and does not cover information that may be collected through our mobile applications. The use of information collected through our Services shall be limited to the purpose of providing the service for which the Client has engaged Localytics.
Localytics complies with the U.S. – E.U. Safe Harbor framework and the U.S. – Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. Localytics has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Localytics’s certification, please visit http://www.export.gov/safeharbor/
Traffic Data Collected
When you visit the Websites, web servers collect information about your visit (known as “traffic data”), which is stored as anonymous, aggregate data. We use traffic data to learn more about visitors’ use of the Websites and to improve the quality of the content and functionality of the Websites, as well as to target our offerings to the people most interested in them based on their use of the Websites. In order to provide the Services to our Customers, Localytics collects certain information and data about End Users that is sent to our servers from one of the Localytics “Client Libraries” that may be integrated into our Customers’ mobile application(s) (“End User Information”). Localytics provides analyses of anonymized, aggregate End User Information to its Customers and to other third parties (“Analyzed Data”). Localytics takes commercially reasonable efforts to ensure that Analyzed Data does not include any PII, as defined below.
Personally Identifiable Information
Personally identifiable information (“PII”) is information that can be used to identify an individual user, for example, a person’s name, home address, email address or phone number. We receive and store any PII users enter on our Websites, send to us in an email or voluntarily provide to us in any other way.
PII Collected for Website Registration
Use of Personal Information Collected on the Websites
The use of Personal Information collected through our Websites shall be limited to the purposes of providing the service for which you have engaged Localytics, such as personalizing the service and communicating with you about the service.
PII Collected via the Services
Our Web pages contain electronic images known as Web beacons (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our site is used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns.
Our Website includes social media features, such as the Facebook “like” button and widgets, such as the “share this” button or interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. These features are either hosted by a third party or hosted directly on our Website. Your interactions with these features are governed by the privacy policies of the company providing them.
When you send e-mail or other communications to Localytics, we may retain those communications in order to process your inquiries, respond to your requests and improve our services.
You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or you can contact us at firstname.lastname@example.org.
Localytics does not rent, sell or share PII, including your Personal Information, with any third parties except in the following limited circumstances:
- If Localytics is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Website of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information,
Confidentiality and Security
Information Security and Data Integrity
Lost or Stolen Information
You must promptly notify us if your Personal Information is lost, stolen, or used without permission. In such an event, we will remove that Personal Information from your account and update our records accordingly.
Controlling Your Personal Information
As a registered user of the Websites, you can modify or delete some of the Personal Information you have included in your profile by logging in and accessing your account. You cannot, however, change your username once you have registered. Upon your request, Localytics will use commercially reasonable efforts to delete your account and the Personal Information in your profile; however, it may be impossible to remove your account without some residual information being retained by Localytics.. We will respond to your request to access within 30 days.
We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us email@example.com. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Our Website offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them.
To request removal of your Personal Information from our blog or community forum, contact us at firstname.lastname@example.org. In some cases, we may not be able to remove your Personal Information, in which case we will let you know if we are unable to do so and why.
Links to Other Websites
Our Websites includes links to other websites whose privacy practices may differ from those of Localytics. If you submit Personal Information to any of those sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy statement of any website you visit.
Information Related to Data Collected through the Localytics Service
Localytics collects information under the direction of its Customers, and has no direct relationship with the individuals whose personal data it processes.
We collect information for our Customers. If you are a client of one of our Customers and would no longer like to be contacted by that Customer, please contact that Customer directly.
Service Provider, Sub-Processors/Onward Transfer
Localytics may transfer Personal Information to companies that help us provide our service. Transfers to subsequent third parties are covered by the provisions in this Policy regarding notice and choice and the service agreements with our Customers.
Access to Data Controlled by our Customers
Localytics has no direct relationship with the individuals whose personal data it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his query to the Localytics’s Customer (the data controller). If the Customer requests Localytics to remove the data, we will respond to their request within 30 business days.
Localytics will retain personal data we process on behalf of our Customers for as long as needed to provide services to our Customers. Localytics will also retain and use this Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
141 Tremont Street, 7th Floor
Boston, MA 02111 USA
Last Updated on May 20, 2013.