Resources

Progressing from Mobile Marketing to Mobile Engagement Webinar
You know the basics of mobile marketing, like creating a mobile responsive site. You may already have or may be considering a native app for your brand. But what is the right strategy for your app? How will you get people to use it? And most of all, what does this mean to the rest of your marketing strategy?

In this webinar with Localytics’ Richard Sgro and Janet Aronica, we’ll talk about the different ways brands are going mobile and how to think of ideas for an impactful mobile app for your company.

View on Demand

How To Monetize Your Mobile App Webinar Watch our free webcast to learn about how to monetize your mobile apps, in particular how you can leverage ad attribution analysis with Localytics and Facebook to analyze and optimize for higher customer lifetime value (CLV).

Bernd and Lee share the most common methods of monetization, factors in deciding which is right for your app and your vertical, and key elements to analyze. Choosing where to spend your marketing budget for maximum monetization involves tracking the engagement of different user sources. Bernd and Lee will provide a demo of Localytics’ latest enhancements to its customer acquisition management module to help determine your most engaged and valuable customers.

View On-Demand

App Data in a Multi-Platform Strategy Webinar Watch our free webcast to learn about how to best include mobile marketing data into your broader multi-platform strategy. With Bernd Leger, VP of Marketing and Lee Isensee, Director of Solutions Engineering.

Bernd and Lee share key aspects of how to best integrate your mobile data, integration methods and strategies, and key components within your data that can help ensure the success of your efforts when tracking across multiple channels.

View On-Demand

App User Segmentation Webinar Watch Localytics’ user segmentation webinar and learn how to better engage and convert your end-users in mobile apps. Learn how to recognize the important steps in your app conversion funnel, segment users behaviorally, and personalize your in-app marketing campaigns to increase revenues and drive higher customer satisfaction. Explore the unique opportunities of interacting with your clients via mobile apps versus web channels.

View On-Demand

In-App Messaging Webinar Until now, app publishers had no way to interact with their users who turn off push messaging or don’t provide email addresses or phone numbers. Even when able to send push messages or emails, the messages are too often unrelated to app usage and arrive when users are busy with other activities.

Download this webinar and learn how to set up a Localytics in-app messaging campaign, how to tie your messaging to your Localytics app analytics, and hear specific use cases.

View On-Demand

App analytics and marketing demo Try a free demo of Localytics’ powerful app analytics and marketing platform. The Localytics demo will walk you through the user dashboard, highlighting features like conversion funnels, event tracking and interactive location heatmaps, all with fully populated data you can segment and filter on.

Try the demo

Free trial of Premium app analytics Localytics Premium mobile app analytics is available to try 30 days free with no credit card required to sign up. Integrate in 10 minutes and start exploring Localytics’ most advanced features, like filters, user loyalty analysis, screen flows and metro-level location reports.

Get the free trial

Free analytics for your app Localytics Community mobile app analytics is a completely free tool for insights into how your app is used. With quick and easy setup and a lightweight footprint, with Localytics Community you can get immediate insights into your app’s users. For deeper insights, consider a 30-day free trial of Localytics Premium.

Register for free

The Definitive Guide to In-App Messaging In this ebook you’ll find definitions, advantages and disadvantages of different mobile app marketing approaches and how to choose the right one for your brand, including best practices for creating great in-app messaging campaigns.

Get the ebook

Mcommerce Best Practices for Retail In this guide you’ll find best practices on creating a mobile strategy and maximizing the mobile revenue stream for your retail business. Mobile is the next great opportunity for retail, and while many have succeeded already, there is plenty of room to grow and dominate.

Download the guide

News and Media App Best Practices Recent research from Localytics and the Pew Center for Journalistic Excellence found that news apps are three times more engaging than news websites. In this guide you’ll find learnings and best practices from some of Localytics’ base of successful news and media apps, helping you build an engaging, effective app that your editorial team, ad sales team and subscription managers will all love.

Download the guide

mCommerce Best Practices Recent research from Localytics found that loyal, engaged users generate 25% more in-app purchases than non-engaged users. In this guide you’ll find learnings and best practices from some of Localytics’ base of successful mobile commerce apps, helping you build an engaging, effective app that engages users and generates great in-app sales numbers.

Download the guide

Voxy Doubles User Retention When language learning company Voxy was covered by Brazil’s largest magazine, their Portugese-language app quickly became the top app in Brazil’s iOS app store. However, Voxy knew that downloads were only the start of app success – the data-driven company leveraged Localytics app analytics to understand their users and double user retention.

Read the study

OfficeDrop Triples Registration Digital filing system OfficeDrop, in addition to providing a powerful and useful service, is a data-driven organization that uses Localytics app analytics to constantly refine and optimize their iPad app. This case study details how they took actionable data from Localytics and used it to turn more of their app downloaders into registered, engaged app users.

Read the study

Video: Advanced App Analytics

Powerful Analytics for More Successful Apps Localytics gives you the tools to optimize your app, from initial customer acquisition through continuous improvement of customer engagement to maximizing revenue from in-app purchases, subscriptions, and more effective advertising.

Watch the video

Video: App Analytics for Enterprise

Enterprise-Grade App Analytics Real-time and intuitive dashboard provides quick insights into your customer base, app usage patterns, popular content, geographic distribution of your users, and opportunities for improvement. Popular reporting options answer most questions with just a couple of mouse clicks. Advanced reports and Query Builder™ enable custom and ad hoc reporting. Reports can be saved, shared and scheduled for automatic email delivery.

Watch the video

Video: Easy to Setup and Use

Easy Integration and Professional Support Integration is easy, takes just 10 minutes and requires only a few lines of code. Localytics client libraries (SDKs) are lightweight, provided in source code, support offline caching with accurate timestamps, and are customizable. A quick integration allows you to track 20 standard metrics such as growth, engagement, location, hardware/software and more. Custom event tracking is used to analyze feature usage, content access, advertising performance, etc. Quickly validate your instrumentation with our real-time analytics.

Watch the video

Video: Mobile App Analytics

Built for Mobile And Tablet Apps Mobile and tablet apps offer more functionality and device integration than websites and require more specialized analytics. Many apps are designed to function while offline. Other apps are tightly integrated with location services. Apps analytics are built around dynamic content, screen flows, engagement and platform details, not around “pageviews” that are the basis of web analytics

Watch the video