Terms of Service

PLEASE READ THESE TERMS OF SERVICE (“AGREEMENT” OR “TERMS OF SERVICE”) CAREFULLY BEFORE USING THE SERVICES OFFERED BY CHAR SOFTWARE, INC. D/B/A LOCALYTICS℠ (“LOCALYTICS”). THIS AGREEMENT SETS FORTH THE LEGALLY BINDING TERMS AND CONDITIONS FOR YOUR USE OF THE SITES AND THE SERVICE (EACH AS DEFINED BELOW). BY USING THE SUBSCRIPTION SERVICE, YOU AGREE TO BE BOUND BY THIS AGREEMENT.

1. DEFINITIONS

1.1 “Client Libraries” means the client libraries provided by Localytics and installed within Customer’s application(s) for the purpose of collecting Customer Data and sending such Customer Data to Localytics’ servers.

1.2 “Customer Data” means all information, data and other content provided by Customer in connection with its authorized use of the Service, including, without limitation, all data and information transmitted to the Service via the Client Libraries.

1.3 “Data Point” means a session start, session stop or Event Call.

1.4 “Documentation” means the implementation guides; help information and other user documentation regarding the Service that is provided by Localytics to Customer in electronic or other form.

1.5 “Event Call” means an individual recording of a single event.

1.6 “Localytics Property” means all ideas, concepts, inventions, systems, platforms, software, interfaces, tools, utilities, templates, forms, techniques, methods, processes, algorithms, know-how, trade secrets and other technologies and information acquired, created, developed or licensed by Localytics prior to or outside the scope of this Agreement and any improvement, modification, extension or other derivative works thereof and all intellectual property rights thereto including without limitation the Service, Client Libraries, Documentation, Report Templates, and Aggregate Data (as defined in Section 6.4). Localytics Property excludes Customer Data and Results.

1.7 “Monthly Active User” means each individual installation of a Customer application that transmits Customer Data during the billing period.

1.8 “Order Form” shall mean an order form referencing this Agreement that has been mutually agreed to and executed by the parties.

1.9 “Report Template” means the content, formatting, look and feel of the templates used for the reports, charts, graphs and other presentation in which the Results are presented to Customer.

1.10 “Results” means the work product resulting from the Service delivered to Customer by Localytics through the Service, to the extent based on the Customer Data. Results expressly exclude all Localytics Property.

1.11 “Service” means Localytics’ mobile application analytics and marketing services (including any Localytics Property used to provide such service), as hosted by or on behalf of Localytics and provided to Customer under this Agreement, as identified in an Order Form, as updated from time to time by Localytics in its sole discretion.

1.12 “Sites” means websites operated by Localytics that are made accessible to Customer under this Agreement.

2. SERVICE

2.1 Service Start Up. Each party will provide the other with reasonable cooperation, assistance, information and access as may be necessary to initiate Customer’s use of the Service. Localytics will provide implementation services to Customer to the extent set forth in the Order Form.

2.2 Service Access and Availability.
(a) Customer Systems. Customer is responsible for providing (i) all equipment, subscriptions and credentials necessary for Localytics to receive the Customer Data and (ii) all servers, devices, storage, software (other than the Client Libraries), databases, network and communications equipment and ancillary services needed to connect to, access or otherwise use the Service at its facility (collectively, “Customer Systems”). Customer shall ensure that all Customer Systems are compatible with the Service and comply with all configurations and specifications described in the Documentation.

(b) Service Access. As part of the implementation process, Customer will identify a primary administrative username and password that will be used to set up Customer’s account. Customer may use the administrative user name and password to create subaccounts for its employee users (each with unique login IDs and passwords). Customer shall be responsible for the acts or omissions of any person who accesses the Service using passwords or access procedures provided to or created by Customer. Localytics reserves the right to refuse registration of, or to cancel, login IDs that violate the terms and conditions set forth in this Agreement. Customer agrees to notify Localytics immediately upon learning of any unauthorized use of Customer’s account or any other breach of security. From time to time, Localytics’ personnel may log in to the Service under Customer’s account in order to maintain or improve the Service, including providing Customer assistance with technical or billing issues. Customer hereby acknowledges and consents to such access.

2.3 Service Availability. Localytics will use commercially reasonable efforts to maintain the Service availability to send and receive data, subject to downtimes resulting from maintenance, repairs and upgrades. Localytics will attempt to notify Customer electronically via the Service in advance of any planned downtime. Notwithstanding the foregoing, Localytics will not be liable for any failures in the Service or any other problems which are related to (a) the Customer Data or Customer Systems or (b) outages to any telecommunications or public Internet backbones, networks or servers, or other equipment or service outside of Localytics’ facilities or control.

2.4 Service License. Localytics grants Customer a nonexclusive, nontransferable right and license (without right to sublicense) during the Service term specified in an Order Form, to (a) access and use the Service as described in an Order Form, solely for Customer’s internal business purposes and (b) download, install and use the Client Libraries in connection with Customer’s authorized use of the Service. The Service is made available to Customer solely as hosted by or on behalf of Localytics, and nothing in this Agreement shall be construed to grant Customer any right to receive any copy of the Service or any software (other than the Client Libraries). Customer’s access and use of the Service shall comply with all other conditions set forth in the Order Form and Documentation (such as, for example, any requirements regarding data formats, number of permitted users or prohibited uses). Except for the license set forth above, the Client Libraries are governed solely by the Localytics Client Library License, as amended from time to time, which can be found at: http://support.localytics.com/License_Terms (the “CL License”).

2.5 Service Support. Localytics will provide Customer with telephone and e-mail support for Customer’s use of the Service during Localytics’ regular business hours. Customer agrees that Localytics is not responsible to provide support for any issues resulting from problems, errors or inquiries related to Customer Systems.

2.6 Professional Services. From time to time, Customer may request and Localytics may agree to provide certain custom development, consulting, training or other professional services as mutually agreed to by the parties (“Professional Services”). The terms and conditions of any such arrangement for Professional Services shall be set forth in a separate statement of work executed by the parties that specifically references this Agreement (each, a “Statement of Work”), each of which shall be governed by the terms of this Agreement. Unless otherwise agreed to by the parties and set forth in the applicable Statement of Work, all intellectual property, and all rights embodied therein, that are created by Localytics during the performance of Professional Services shall be owned solely and exclusively by Localytics.

3. LICENSE RESTRICTIONS AND CUSTOMER OBLIGATIONS

3.1 Service License Restrictions. Customer shall not directly or indirectly: (i) use the Service or any of Localytics Property or Confidential Information to create any service, software or documentation that performs substantially the same functionality as the Service, (ii) disassemble, decompile, reverse engineer or use any other means to attempt to discover any source code, algorithms or trade secrets underlying the Service (except and only to the extent these restrictions are expressly prohibited by applicable statutory law), (iii) encumber, sublicense, transfer, distribute, rent, lease, time-share or use any Localytics Property in any service bureau arrangement or otherwise for the benefit of any third party, (iv) adapt, combine, create derivative works of or otherwise modify any Localytics Property, or (v) use or allow the transmission, transfer, export, re-export or other transfer of any software, technology or information it obtains or learns pursuant to this Agreement in violation of any export control or other laws and regulations of the United States or any other relevant jurisdiction.

3.2 Unauthorized Use of Service. Customer shall not directly or indirectly: (i) exceed an average of 100 Data Points (Professional Edition) or 150 Data Points (Enterprise Edition) per Monthly Active User in a month, or a fee of $100 per one million additional Data Points will be applied; (ii) use unique values or a continuous set of values as inputs to event attributes, (iii) interfere or attempt to interfere with the proper working of the Service or any activities conducted on the Service; (iv) bypass any privacy settings or measures Localytics may use to prevent or restrict access to the Service (or other accounts, computer systems or networks connected to the Service); (v) run mail list, Listserv, any form of auto-responder or “spam” on the Service; or (vi) use manual or automated software, devices, or other processes to “crawl” or “spider” any page of the Sites.

3.3 Privacy and Data Protection. Customer shall not provide any personally identifiable information relating to individual persons (“PII”) in connection with its use of the Service, unless Localytics expressly agrees to receive such information and then solely as necessary in connection with Customer’s use of the Service. Customer is responsible for any such PII that Customer provides to Localytics. Customer will have in a privacy policy regarding its use of PII and shall comply with all applicable laws relating to the collection and use of PII and Customer Data.

4. ORDERS, FEES AND PAYMENTS

4.1 Order Form. The parties may enter into one or more Order Forms pursuant to this Agreement. Each Order Form shall specify the Service to be provided, Service Fees, the term during which the Service is to be provided, invoicing terms and any other terms mutually agreed to by the parties. Localytics shall only be responsible to provide the Service identified in an Order Form for the term specified in the Order Form.

4.2 Service Fees. Customer shall pay a fee for the right to use the Service (“Service Fees”) in the amount and pursuant to the invoicing schedule set forth in the Order Form. Unless otherwise set forth in the Order Form, Localytics shall invoice the Service Fees monthly in arrears.

4.3 Professional Services Fees. Customer shall pay for Professional Services at the rates and pursuant to the invoicing schedule set forth in the applicable Statement of Work.

4.4 Payment Terms. Payments shall be made in US dollars at Localytics’ address (or to an account specified by Localytics), in full without set-off, counterclaim or deduction within thirty (30) days of the date of the invoice. Past due amounts which are not subject to a good faith dispute shall bear a late payment charge, until paid, at the rate of one and one half percent (1.5%) per month or the maximum amount permitted by law, whichever is less. Customer agrees to reimburse Localytics for all costs (including attorneys’ fees) incurred by Localytics in collecting late payments. In addition to its other rights and remedies, Localytics may, at its option, suspend Customer’s access to the Service or terminate this Agreement in the event that Customer is not current in the payment of fees owed to Localytics.

4.5 Taxes. All payments required by this Agreement are exclusive of federal, state, local and foreign taxes, duties, tariffs, levies, withholdings and similar assessments (including without limitation, sales taxes, use taxes and value added taxes), and Customer agrees to bear and be responsible for the payment of all such charges, excluding taxes based upon Localytics’ net income. All amounts payable by Customer hereunder, including all Service Fees, shall be grossed-up for any withholding taxes imposed by any foreign government on Customer’s payment of such amounts to Localytics.

5. CONFIDENTIALITY

5.1 Scope. “Confidential Information” means all financial, business, operational, marketing or technical information disclosed by or for a party in relation to this Agreement whether disclosed in tangible, written, oral or electronic form, that is of a nature that should reasonably be considered to be confidential and proprietary. Without limitation, (a) the Service, Localytics Property and pricing information are Localytics’ Confidential Information and (b) all Customer Data (including any PII) shall be deemed Customer’s Confidential Information for purposes of this Section 5. Confidential Information expressly excludes any information (other than PII) to the extent that a recipient can demonstrate such information is (a) already known by it prior to receipt for the disclosing party without restriction, (b) rightfully furnished to it without restriction by a third party not in breach of any obligation to the disclosing party, (c) generally available to the public without breach of this Agreement or (d) independently developed by the recipient without reference to or use of any of the disclosing party’s Confidential Information.

5.2 Confidentiality. Except for the specific rights expressly granted by this Agreement, the receiving party shall not use, copy or disclose any of the disclosing party’s Confidential Information without disclosing party’s prior written consent. The receiving party shall use the disclosing party’s Confidential Information solely for the purpose of exercising its rights and performing its obligations hereunder. The receiving party shall only disclose Confidential Information to its employees, contractors and agents (“Representatives”) who have a need to know for the purposes of this Agreement and are bound by substantially similar confidentiality obligations and shall use reasonable care to safeguard the disclosing party’s Confidential Information. Each party shall be responsible for any breach of confidentiality by its Representatives, as applicable. Promptly upon the disclosing party’s request at any time, the receiving party shall return all of the disclosing party’s tangible Confidential Information, permanently erase all Confidential Information in electronic form and destroy all information, records, copies, summaries, analyses and materials developed therefrom. Each party may disclose the general nature, but not the specific terms, of this Agreement without the prior consent of the other party; provided, however, that either party may provide a copy of this Agreement or otherwise disclose its terms on a confidential basis in connection with any financing transaction or due diligence inquiry.

5.3 Compelled Disclosure. Nothing herein shall prevent a party from disclosing this Agreement or any of the other’s Confidential Information as necessary pursuant to any court order or any legal, regulatory, law enforcement or similar requirement or investigation; provided, prior to any such disclosure, the receiving party shall use reasonable efforts to (a) promptly notify the disclosing party in writing of such requirement to disclose and (b) cooperate with the disclosing party in protecting against or minimizing any such disclosure or obtaining a protective order.

6. PROPRIETARY RIGHTS

6.1 Results and Customer Data. Customer shall own all right, title and interest (including all intellectual property and other proprietary rights) in and to the Results, Customer Data and Customer Systems. Customer hereby grants Localytics a nonexclusive, royalty-free right and license to access, use, copy, process and store the Customer Data solely for the purpose of providing the Service. Customer agrees that the Service depends on the availability of the Customer Data. Customer will be solely responsible for all Customer Data collected from end users as a result of Customer’s use of the Service including the accuracy and completeness of such information. Unless otherwise set forth in the Order Form, Localytics shall not have any obligation to store any Customer Data or Results. Except for the limited rights and licenses expressly granted hereunder, no other license is granted, no other use is permitted and Customer shall retain all right, title and interest (including all intellectual property and proprietary rights embodied therein) in and to the Results, Customer Data and Customer Systems.

6.2 Service Feedback. Customer may, from time to time and in its sole discretion, make suggestions for changes, modifications or improvements to the Service (“Feedback”). All Feedback shall be solely owned by Localytics (including all intellectual property rights therein and thereto) and shall also be Localytics’ Confidential Information. Customer shall and hereby does make all assignments necessary to achieve such ownership.

6.3 Localytics Property. To the extent that Localytics includes any Localytics Property in the Results (including the Report Template), then subject to all terms and conditions of this Agreement, Localytics agrees to grant Customer (without the right to sublicense) a nonexclusive, nontransferable, royalty-free right and license to use such Localytics Property as combined with or embodied in the applicable Results, solely for Customer’s internal business purposes in connection with its use of the Results. Except for the limited rights and licenses expressly granted hereunder, no other license is granted, no other use is permitted and Localytics (and its licensors) shall retain all right, title and interest (including all intellectual property and proprietary rights embodied therein) in and to the Service and the Localytics Properties.

6.4 General Learning; Aggregate Data. Customer agrees that Localytics is free to (i) collect, use and create derivative works of data regarding Service usage and performance derived from the Results; (ii) aggregate such data with other data to create compilations and analysis of such data (the “Aggregated Data”); and (iii) use, copy, modify, create derivative works of, publish and disclose such Aggregated Data in a manner that does not directly or indirectly identify Customer or any individual person. Localytics shall own all right, title and interest to the Aggregated Data and any derivative works thereof. In addition, Localytics shall be free to reuse all general knowledge, experience, know-how, works and technologies (including ideas, concepts, processes and techniques) related to the Results or acquired during provision of the Service (including without limitation, that which it could have acquired performing the same or similar services for another customer).

7. WARRANTIES AND DISCLAIMERS

7.1 Customer Data. Customer represents and warrants that it owns all right, title and interest, or possesses sufficient license rights, in and to the Customer Data and PII as may be necessary to permit the use contemplated under this Agreement.

7.2 Service. Localytics represents and warrants to Customer that the Service will be provided in a professional manner in accordance with the terms of this Agreement and the Documentation. Any warranty claim under this Section 7.2 must be made in writing within thirty (30) days after performance of the portion of the Services giving rise to the claim. Localytics’ sole liability and Customer’s exclusive right and remedy for a breach of such warranty is for Localytics to correct or re-perform the nonconforming Service.

7.3 Disclaimers. EXCEPT AS SPECIFICALLY PROVIDED FOR IN THIS SECTION 7, TO THE FULLEST EXTENT PERMITTED BY LAW, EACH PARTY HEREBY DISCLAIMS (FOR ITSELF, ITS AFFILIATES AND THEIR SUPPLIERS) ALL REPRESENTATIONS AND WARRANTIES, WHETHER EXPRESS OR IMPLIED, ORAL OR WRITTEN, INCLUDING WITHOUT LIMITATION, ALL IMPLIED WARRANTIES OF NON-INFRINGEMENT, MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE AND ALL WARRANTIES ARISING FROM ANY COURSE OF DEALING, COURSE OF PERFORMANCE OR USAGE OF TRADE. WITHOUT LIMITING THE FOREGOING, LOCALYTICS MAKES NO WARRANTY THAT THE SERVICE WILL MEET CUSTOMER’S REQUIREMENTS OR BE UNINTERRUPTED, ERROR-FREE OR BUG-FREE.

8. INDEMNIFICATION

8.1 Localytics Infringement Indemnity. Except as provided below, Localytics agrees to (a) defend Customer against any allegation demand, claim, action, proceeding or suit (each, a “Claim”) by a third party that Customer’s authorized use of the Service infringes any US patent or copyright or misappropriates any trade secret of such third party and (b) indemnify Customer for settlement amounts or damages, liabilities, costs and expenses (including reasonable attorneys’ fees, “Loss(es)”) awarded to such third party by a court of competent jurisdiction or agreed to as part of a monetary settlement arising out of such Claim; provided, that (i) Customer promptly provides Localytics with written notice thereof and reasonable cooperation, information, and assistance in connection therewith, and (ii) Localytics shall have sole control and authority to defend, settle or compromise such Claim. If the Service becomes or, in Localytics’ opinion, is likely to become, the subject of any injunction preventing its use as contemplated herein, Localytics may, at its option (1) obtain for Customer the right to continue using the Service or (2) replace or modify the Service so that it becomes non-infringing without substantially compromising its principal functions. If (1) and (2) are not reasonably available to Localytics, then it may terminate this Agreement upon written notice to Customer and refund to Customer any unused prepaid Service Fees, pro-rated for the remainder of the prepaid period. Localytics shall have no liability or obligation to Customer hereunder with respect to any Claim or Loss to the extent based upon (a) any unauthorized use of the Service, (b) any modification or combination of the Service with data, software, hardware, or systems not provided by Localytics, (c) any portion of the Service that implements Customer’s specific requirements, (d) Customer’s continuing allegedly infringing activity after being notified to cease use as provided for herein or (e) Customer’s continuing use of any version of the Localytics Properties after being provided modifications that would have avoided the alleged infringement. The foregoing states the sole and exclusive liability of Localytics, and Customer’s sole and exclusive remedy, with respect to any actual or alleged violation of intellectual property rights by the Service or any part thereof or by its use or operation.

8.2 Customer Indemnity. Customer agrees to (i) defend Localytics against any Claim by a third party that results from or arises out of (a) any breach by Customer of any of its obligations in Section 3.3 hereof, (b) any breach by Customer of its representations and warranties set forth in Section 7.1 hereof, or (c) any violation of any third party’s (including any of Customer’s end users) privacy right or PII arising out of Customer’s use of the Service; and (ii) indemnify Localytics for any Losses awarded by a court of competent jurisdiction or agreed to as part of a monetary settlement and arising out of such Claim; provided, that (i) Localytics promptly provides Customers with written notice thereof and reasonable cooperation, information, and assistance in connection therewith, and (ii) Customer shall have sole control and authority to defend, settle or compromise such Claim.

9. LIMITATION OF LIABILITY.

IN NO EVENT SHALL EITHER PARTY BE LIABLE TO THE OTHER PARTY CONCERNING THE SUBJECT MATTER OF THIS AGREEMENT, REGARDLESS OF THE FORM OF ANY CLAIM OR ACTION (WHETHER IN CONTRACT, NEGLIGENCE, STRICT LIABILITY OR OTHERWISE), FOR ANY (A) LOSS OR INACCURACY OF OR DAMAGE TO DATA, LOSS OR INTERRUPTION OF USE, OR COST OF PROCURING SUBSTITUTE TECHNOLOGY, GOODS OR SERVICES, (B) INDIRECT, PUNITIVE, INCIDENTAL, RELIANCE, SPECIAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES INCLUDING, BUT NOT LIMITED TO, LOSS OF BUSINESS, REVENUES, PROFITS AND GOODWILL, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, OR (C) DAMAGES, IN THE AGGREGATE, IN EXCESS OF THE TOTAL OF THE AMOUNTS PAID TO IT (IN THE CASE OF LOCALYTICS) OR THE TOTAL OF THE AMOUNTS PAID AND PAYABLE HEREUNDER (IN THE CASE OF CUSTOMER) DURING THE THEN CURRENT TERM OF THE ORDER FORM GIVING RISE TO THE CLAIM. THESE LIMITATIONS ARE INDEPENDENT FROM ALL OTHER PROVISIONS OF THIS AGREEMENT AND SHALL APPLY NOTWITHSTANDING THE FAILURE OF ANY REMEDY PROVIDED HEREIN. THE LIMITATIONS SET FORTH IN THIS SECTION SHALL NOT APPLY TO ANY BREACH OF CONFIDENTIALITY OR PROPRIETARY RIGHTS OR FOR COST OF DEFENSE OR LIABILITIES ARISING OUT OF A PARTY’S INDEMNIFICATION OBLIGATIONS HEREUNDER.

10. TERM AND TERMINATION

10.1 Term of Agreement. This Agreement shall commence on the Effective Date and continue in effect thereafter until the later of (i) such time as a party provides thirty (30) days prior written notice of termination to the other party if there is no Order Form(s) then in effect or (ii) if there is one or more existing Order Form(s) then in effect, upon the expiration of the last to expire of such existing Order Forms.

10.2 Term of Order Form. This term of each Order Form shall be the term stated in the Order Form (the “Initial Term”). Thereafter, the Order Form will be extended automatically for additional terms of one (1) year each (each “Renewal Term”) at the end of the Initial Term and each Renewal Term (the Initial Term and all Renewal Term, collectively, as the “Term”), unless either party gives written notice of non-renewal at least ninety (90) days prior to the end of the then current Term. An Order Form shall not be subject to termination except as provided in Section 10.3 hereof.

10.3 Termination of Order Form. An Order Form may be earlier terminated by either party (a) if the other party materially breaches a material term of this Agreement or the Order Form and fails to cure such breach within thirty (30) days after receiving written notice of such breach from the other party, or (b) immediately upon written notice, if the other party makes any assignment for the benefit of creditors, or a receiver, trustee in bankruptcy or similar officer is appointed to take charge of any or all of the other party’s property, or the other party seeks protection under any bankruptcy, receivership, trust deed, creditors arrangement, composition or comparable proceeding or such a proceeding is instituted against the other party and is not dismissed within ninety (90) days, or the other party becomes insolvent or, without a successor, dissolves, liquidates or otherwise fails to operate in the ordinary course.

10.4 Effects of Termination. Upon any expiration or termination of this Agreement, all rights, obligations and licenses of the parties shall cease, except that (a) all obligations that accrued prior to the effective date of termination (including without limitation, all payment obligations) and all remedies for breach of this Agreement shall survive, confidentiality, proprietary rights provisions, warranties and disclaimers), indemnification, limitation of liability, and general provisions shall survive. Localytics has no obligation to retain any Customer Data or Results after the Term and will destroy all Customer Data and Results in its possession within ninety (90) days after the end of the Term; provided, upon Enterprise Customer’s written request received within thirty (30) days after termination, Localytics will deliver to Enterprise Customer a copy of the Customer Data then currently stored by Localytics (in the same format maintained by Localytics).

11. GENERAL PROVISIONS

11.1 Entire Agreement. This Agreement (including the Order Form and all Statements of Work) and the CL License constitutes the entire agreement, and supersedes all prior negotiations, understandings or agreements (oral or written), between the parties about the subject matter of this Agreement. Any inconsistent or additional terms on any related purchase order, confirmation or similar form, even if signed by the parties after the date hereof, shall have no force or effect under this Agreement. No waiver, consent or modification of this Agreement shall bind either party unless in writing and signed by the party against which enforcement is sought. The failure of either party to enforce its rights under this Agreement at any time for any period will not be construed as a waiver of such rights. If any provision of this Agreement is determined to be illegal or unenforceable, that provision will be limited or eliminated to the minimum extent necessary so that this Agreement will otherwise remain in full force and effect and enforceable. Any use of the terms “include,” “included” or “including” shall also be deemed to mean “but not limited to” or “without limitation.”

11.2 Governing Law and Dispute Resolution. This Agreement shall be governed by and construed in accordance with the laws of the Commonwealth of Massachusetts, without regard to its conflicts of law provisions. Neither the United Nations Convention on Contracts for the International Sale of Goods nor any implementation of the Uniform Computer Information Transactions Act in any jurisdiction shall apply to this Agreement. Except with respect to claims for injunctive or other equitable relief, which may be brought at any time before any court of competent jurisdiction, in the event of any dispute arising from or relating to the subject matter of this Agreement, the senior executive officers of the parties shall meet within thirty (30) days following receipt of notice of such dispute, and shall use good faith efforts to attempt to amicably resolve the dispute within such thirty (30) day period. In the event the parties are unable to amicably resolve the dispute within such thirty (30) day period, the dispute shall be finally settled by arbitration in Boston, Massachusetts, in accordance with the American Arbitration Association Rules and Procedures then in effect, by a single arbitrator selected in accordance with said AAA rules. Judgment upon the award so rendered may be entered in a court having jurisdiction. In any action or proceeding to enforce or interpret this Agreement, the prevailing party will be entitled to recover from the other party its costs and expenses (including reasonable attorneys’ fees) incurred in connection with such action or proceeding and enforcing any judgment or order obtained.

11.3 Compliance with Laws. Each party shall comply with all applicable, laws and regulations in connection with the performance of its obligations and the exercise of its rights under this Agreement.

11.4 Remedies. Except as specifically provided otherwise, each right and remedy in this Agreement is in addition to any other right or remedy, which may be available at law or in equity. Each party agrees that, in the event of any breach or threatened breach of Section 5 (Confidentiality) or 6 (Proprietary Rights) or the scope of any license granted hereunder, the non-breaching party will suffer irreparable damage for which it will have no adequate remedy at law. Accordingly, the non-breaching party shall be entitled to seek injunctive and other equitable remedies to prevent or restrain such breach or threatened breach, without the necessity of posting any bond.

11.5 Force Majeure. In the event that either party is prevented from performing, or is unable to perform, any of its obligations under this Agreement (except payment obligations) due to any cause beyond its reasonable control, the affected party shall give written notice thereof to the other party and its performance shall be extended for the period of delay or inability to perform due to such occurrence.

11.6 Publicity. Localytics will not use Customer’s trademarks, service marks and logos (“Customer Marks”) in press releases or as a testimonial without obtaining Customer’s prior written approval. Customer hereby consents to inclusion of its name and logos in customer lists that may be published as part of Localytics’ marketing and promotional efforts.

11.7 Notices. Any notice or communication hereunder shall be in writing and either personally delivered or recognized express delivery courier or certified or registered mail, prepaid and return receipt requested, addressed to the other party at its address specified herein, or at such other address designated in a subsequent notice. All notices shall be in English, effective upon receipt.

11.8 Assignment. Except as expressly provided herein, this Agreement and the rights and obligations hereunder may not be assigned, in whole or in part, by either party without the other party’s written consent. However, without consent, each party may assign this Agreement to any successor to all or substantially all of its business that concerns this Agreement (whether by sale of assets or equity, merger, consolidation or otherwise). Any assignment in violation of this Section 11.8 shall be deemed null and void ab initio. Localytics may use contractors and other third party service providers in performing the Service provided that Localytics shall be liable for the acts and omissions of its subcontractors to the same extent as for its own acts and omissions. This Agreement shall be binding upon, and inure to the benefit of, the successors, representatives and permitted assigns of the parties hereto.

11.9 Independent Contractors. The parties shall be independent contractors under this Agreement, and nothing herein will constitute either party as the employer, employee, agent or representative of the other party, or both parties as joint venturers or partners for any purpose.

11.10 Miscellaneous. This Agreement may be executed in counterparts, which, taken together, will constitute one and the same instrument. The exchange of a fully executed Agreement (in counterparts or otherwise) by electronic means or in writing shall be sufficient to bind the parties to the terms and conditions of this Agreement.

Last Updated: September 12, 2013.