Drive engagement across the entire user lifecycle

The only way to successfully engage users across the lifecycle is to have one solution that seamlessly connects all of your user data with the marketing channels that matter most. That’s our sweet spot.

Market Smart

Your marketing efforts get amped up when the intelligence you have about your users is directly connected to your push, in-app, email and remarketing campaigns

Be Informed

Don’t miss the big picture by limiting yourself to campaign metrics—you may see conversion rise, but miss the impact on retention, you need the full LTV view

Stay Nimble

Don’t retag your app with multiple solutions—things move too fast and, inevitably, those connections will break down

Acquire valuable users

Know which user acquisition sources are driving your best ROI with Attribution beyond the download.

  • Localytics is the only analytics provider approved by the Facebook Marketing Partner and Twitter Mobile Measurement Partner programs.
  • Covering over 85% of the mobile ad market through partnerships with the leading ad networks and ad tracking partners
  • Deep analytics are connected to your acquisition efforts so you can easily optimize ad spend

Engage your users personally

Once you've acquired a user, it is crucial to have granular analytics to deliver the best possible app experience.

  • Analyze real-time data to reduce drop-offs, boost conversion, and create flexible target audiences
  • Reach users at the right time with personalized push, in-app, and email marketing
  • Test what works and what doesn't to drive further mobile engagement
  • Export audiences from Localytics directly to Facebook and measure the ROI of remarketing campaigns

Grow your mobile ROI

Engaging users regularly is key to app growth and driving mobile ROI.

  • Personalize your messages with custom creative
  • Use deep links to guide users to the right place in your app
  • Trigger instant notifications after a specific action or series of actions
  • Deepen engagement to grow the volume of ad inventory you can monetize

Retain your users

It's not enough to just acquire users. You must proactively and pre-emptively retain them.

  • Know what drives conversion so you can unlock mobile ROI
  • Understand the behaviors related to user churn so you can optimize your retention efforts
  • Send targeted messages to drive user engagement and bring people back into the app

Product Features


We're integrated with all major ad networks and ad tracking partners.

Learn more about our Partner Program

Real-Time Analytics

Robust, real-time data to help you make the right decisions across the user lifecycle on web and mobile.

  • Sessions & Events

    Understand when and how long people use your app, and the actions they are taking
  • Funnels

    Improve conversion by identifying drop-off points and seeing what users did next
  • Retention

    Use cohort-based retention analysis to identify and nurture your most loyal users
  • Segments

    Group and analyze users based on their behavior, demographics, and device data
  • Life Time Value (LTV)

    Track revenue and learn which users drive the most value for your app over time
  • API Access

    Programmatically access key features through our Profiles, Push and Query APIs
  • Web Analytics

    Web focused analytics that give you a complete picture of your customer's journey

Personalized Marketing

Personalized mobile marketing across the user lifecycle can double CTR and triple conversions.

  • Push Messaging

    Keep your app top of mind by reaching users with relevant messages outside the app.
  • In-app Messaging

    Nurture users with perfectly-timed, customized messages while they are inside the app.
  • Email Marketing

    Engage app users with fully-cusotmizable, dynamic emails
  • Campaign Attribution

    Maximize return on ad spend by identifying your most valuable ad sources and campaigns
  • Remarketing

    Re-engage users outside the app and prove the ROI of personalized ads on Facebook
  • A/B Testing & Performance

    Test and identify what's working and what's not to improve the impact of your messages
  • Profiles/CRM

    Bring together user data from insde and outside the app to drive personalized marketing

3rd Party Integrations

We partner with industry leaders so that you have more tools to measure and grow your app.

Learn about our Partner Program

Optimizely Marketo

See Localytics in Action

Schedule an online demo with one of our knowledgable associates to see how the product can help you grow your business.

Schedule Demo