Back to Basics

A series defining the tools and best practices that go into a successful mobile app marketing strategy.

What is Predictive Mobile Analytics?

Predictive Mobile Analytics turns past customer history into current actionable intelligence.

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What is Mobile
Attribution?

Getting reliable end-to-end data in order to accurately measure mobile advertising effectiveness.

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Mobile App Marketing 101:
Strategies & Insights (SEO)

A high level overview of mobile app marketing strategies and insights for beginners.

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What is a Push
Notification?

What are push notifications and how do they work? Learn why & how to effectively incorporate push notifications into your mobile app marketing strategy.

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What is Mobile
App Marketing?

Are you implementing marketing strategies specific to your mobile app users? Learn what mobile app marketing is & how to improve engagement with
your app.

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What is Geofencing
for Mobile Apps?

What is Geofencing? Learn how geofencing for mobile apps works, how & when to use this technology, and why it’s important to incorporate into your marketing.

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