Know exactly how your app is doing at all times. Watch for trends and correlations, and see how your engagement strategy impacts app usage. Real-time app analytics reporting, unsampled data collection, and raw data access provide the firepower. Summary stats, industry benchmarking, and flexible filtering make it actionable. Our platform’s mobile app analytics are designed to surface the insights you need to drive your engagement strategy in the right direction.
Comprehensive Session and Usage Analytics
Understand when, how long, and how frequently users visit your app with usage metrics including sessions, session length, and average sessions per user. Answer key questions like: Are people spending more time in the app since my last update? Do users who have watched a video tend to visit more frequently? How many users visited my app last weekend? How many new users visited the app this week vs. returning users?
Detailed Event and Attribute Tracking
Understand exactly how users interact with your app so you can build a more engaging experience. Events allow you to track any user interaction in your mobile app with custom attributes, so you can dive into the details of your analytics to see exactly which content or activity types users engage with most. Events become building blocks of marketing audiences, enabling you to trigger personalized marketing campaigns based on users’ activity in your app to drive key conversion activities.
Custom Dashboards for Quick Insights
Custom dashboards let you save all your most-used analytics reports in one place, giving you easy access to your key metrics. In addition to saving you time, custom dashboards make it possible to view key reports side by side, so you can compare your mobile app activity or conversions for different user segments. Share dashboards with other users on your team and collaborate more seamlessly.
Raw Data Access
In addition to what we surface in the dashboard, Localytics gives you full access to your raw data. Run custom queries to get at deeper analytics insights, or export data to your existing CRM, DMP, or partner platforms using our API.