Measure and Manage All Your User Acquisition Campaigns
Connect user engagement and revenue back to the source — no matter what marketing channels you’re using to acquire new app users.
Localytics’ mobile app attribution solution lets you analyze and compare all of your acquisition campaigns in one place, helping you to understand where your most valuable app users come from. Use this information to optimize your ad spend and focus on attracting the best customers possible.
When it comes to ad networks, Localytics covers over 85% of the mobile ad market and is the only mobile analytics and marketing platform that is a certified Facebook Mobile Measurement Partner and Twitter Official Partner.
Acquire Valuable Users with Event Postbacks
Event postbacks share info about conversions in your app with your ad partners so you can ensure that your ad campaigns are driving conversions, not just installs. Localytics is the only platform to offer event postbacks combined with hyper-granular downstream analytics and marketing capabilities.
You can set event postbacks for a variety of ad vendors including Facebook, Instagram, Twitter, Google (Adwords), Applovin, AdColony, and Liftoff.
Uncover Granular Insights with Ads and Ad Sets
Drill down past the source and campaign level to see how ad sets and individual creatives are performing. Use this attribution data to align future bidding and scheduling efforts, and optimize your ad creative strategy.
Engage Users After the Download
Users from each source can be very different and respond to messaging in different ways. Target users you acquired from a specific network or campaign with personalized push notification or in-app messaging campaigns to deepen their engagement with your mobile app. You can even track users acquired from a specific campaign as a segment in Localytics to learn how their app engagement changes over time.