Audiences

Target the right app users every time

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Put Your Data to Work with Custom Audiences

Finding the right users to engage is half the battle, and Localytics has all the data you need to make the best targeting decisions possible. Easily create audiences to target users based on their in-app behavior, demographic information, or engagement across channels. Build audiences using any session, event, attribute, and profile data you collect in Localytics. Target as broadly as “users who haven’t visited my app in the past 5 days” or as granularly as “women in Chicago who read a specific article and haven’t purchased a subscription,” to drive any app engagement goal.

A Beginner’s Guide to App Marketing

 

 

Power Targeted Engagment Across Channels

The audiences you build are the backbone of personalized push, in-app, and email targeting, but they also drive connections outside the Localytics ecosystem as well. Export audiences to Facebook and other ad networks to reach your users with re-engagement ads, and make sure great data powers even more of your marketing efforts.

 

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Keep Your Most Important Audiences Accessible

Know how many users are in each audience and how many campaigns you’ve sent to each group. Easily see which audiences need more engagement love, and retarget saved audiences with new campaigns.

 

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