Audiences

The key to effective mobile marketing is reaching the right audience

Features Overview Audiences

 

Audiences is the targeting engine that powers all of the mobile messaging channels in Localytics

Audiences’ ability to precisely target users is the reason why messages sent with Localytics outperform when it comes to open rates and app launches. It lets you automatically segment users and send them targeted in-app, inbox, and push notifications. Audiences allows you to group users in a way that makes sense for your messaging goals. They are built using a combination of demographic and detailed in-app behavior. Start your campaigns by focusing on the right Audience to get the best results.

 

Here Are Some Ways You Can Use Audiences

Identify users based on
their preferences

Use detailed in-app behavior to understand your customers’ preferences. For example, build one Audience of mobile app users who repeatedly watch comedies and another Audience of users who repeatedly watch dramas.

Send rewards to your
most active users

Identify your most engaged loyal users and give them some special recognition with a discount offer or access to exclusive content.

Give new users a tour

Welcome new users with a series of onboarding messages that highlight features of your app and help customers get started on the right foot.

Nurture relationships with users on other channels

Bring churned users back to your app by exporting a custom Audience to your ad platform or marketing automation software. Enroll those users into a win-back campaign or encourage them to stay in touch on other channels (web, social media, etc)

Better targeting for
deeper engagement

Audiences in Localytics help you increase your conversion rates by giving you granular behavior and demographic targeting data to segment your users. With the right group of users in mind your messaging campaigns results improve by up to 2x.

Audiences that evolve
as your users do

As mobile users interact with your app and you learn more about them, they will dynamically be added or removed from Audiences. This means they’ll become eligible to receive messages you’ve tailored for users just like them and prevented from receiving campaigns they don’t need.

Import user data and export Audiences to other platforms

Your user data from other systems can be imported to create even more precise Audiences. Our Audience API allows you to import and export entire Audiences, making it easy to incorporate Localytics into your other targeted marketing efforts.

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