Predictions is the first and only predictive app marketing solution built on state-of-the-art predictive modeling techniques. In an age where 25% of apps are only used once, Predictions gives you the foresight and action you need to understand and influence how your users behave to maximize engagement, retention and conversion across the user lifecycle.
What are predictions exactly?
Localytics Predictions gives you the ability to forecast how app users are likely to behave in the future, and proactively communicate with users based on that forecast. Localytics will use historical user behavioral data from your app to create unique algorithms that will help you predict which of your users have a low, medium or high likelihood of churning or converting (aka "likelihood segments").
We'll show you these likelihood segments directly in the Localytics Dashboard. We'll also show you the top related behaviors and user attributes associated with your churn and conversion likelihood segments, and provide you with the tools you need to act on these likelihood segments so that you can prevent users from leaving your app, or alternatively-drive users to convert.
What are some ways I can use Predictions?
Identify users that are at a high risk of churn, and offering them an incentive -- such as access to a new feature -- to continue their relationship with your brand and your app.
Discover the key behaviors that are early indicators of user retention; one example of this is from Facebook's growth team -- which found that users who add 7 friends in their first 10 days are more likely to be retained.
Discover the key user attributes that are related to purchase behaviors; for example, users on iPhone 6 Plus devices and AT&T as their network carrier have a higher conversion rate than your average user.
What's the cost for Predictions?
There is a separate, MAU-based add-on cost for Predictions. Please contact your Account Manager or fill out the form above for more pricing details.
What goes into the Predictions algorithm?
We consider a variety of data inputs including the recency, frequency, timing, and volume of user sessions and events, and the interaction of these elements over a user's lifetime.
Are predictions customized to my users?
Yes. Predictions are created specifically for your users. We will work with you to help you define what churn or conversion means for your business and the algorithms we run will be based off of these definitions.
Do we have to have 3 months of app user data to use Predictions?
We recommend at least 2 months of user behavior data at a minimum, but in some cases we can start making predictions using less data. Please know that 2-6 months worth of historical data is ideal and can help us create more accurate algorithms.
How will I be able to measure whether or not my predictions are successful?
We highly recommend setting aside a control group when creating campaigns based on Predictions in order to measure changes in your target metric. Separately, all of our predictive models target an F-score of 0.75.
Localytics is a lifecycle engagement platform for web and mobile apps. Our integrated approach to app marketing and analytics helps customers automate and optimize every stage of the app lifecycle to keep their users engaged and to deliver more personalized experiences. Localytics is used in more than 37,000 apps on more than 2.7 billion devices by companies such as ESPN, eBay, Fox and The New York Times. Localytics is headquartered in Boston, MA with offices in San Francisco and London. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners. Learn more at localytics.com.
Contact us to learn more about how Predictions can help you drive retention and conversion.