What Can Personalization Do For Your Marketing?

Study after study has shown that personalizing messages can make your marketing far more effective. The thing is, there’s more than one way to personalize a message. How can you know what techniques you should be using? To answer this question, we took the data from over 23 billion push notifications and created the Personalization Performance Calculator.

This tool shows you how different combinations of personalization methods impact message performance. Use it to discover what new techniques your team should consider using to deliver more effective messages.

Audience
Message
Timing

Personalization Stage

Based on the inputs above, this message is in Stage .

1
Novice
 
2
Intermediate
 
3
Pro
 
4
Master

Audience

Average performance of a message using the inputs above

Message

Your selections allow you to send a message like this

Performance

Average performance of a message using the inputs above

Sessions within 7 days
Open Rate
Click Conversion Rate
Conversion Rate
28-Day Retention Rate

Ready to up your personalization game?

Our Stages of Personalization eBook shows you the path to delivering a more personalized experience for your customers.