The leading experience optimization and app lifecycle engagement platforms integrate to help customers execute smarter mobile marketing
Localytics, the leading lifecycle engagement platform for mobile and web apps, today announced it has partnered with Optimizely, the world’s leading experience optimization platform, to give mobile marketers everything they need to A/B test their apps. The integration between Localytics and Optimizely helps customers test and optimize their apps through a combination of powerful A/B testing, analytics and marketing features.
“Optimizely is committed to providing our customers with the ability to integrate with best of breed platforms,” said Travis Bryant, VP of Sales and Partners at Optimizely. “We’re excited to have Localytics join Optimizely’s partner ecosystem to help our customers deliver better experiences online and on mobile.”
Offering stronger A/B testing capabilities is critical to user onboarding and helping marketers create app experiences customers will love and recommend to friends. Together, Localytics and Optimizely are able to provide customers with A/B testing, mobile analytics, targeting and multichannel marketing that helps marketers make data-inspired decisions. Customers can also use this integration to perform complete funnel analysis based on test variations from Optimizely and then use Localytics’ marketing features (push, in-app and email) to target users with relevant and timely messages.
“The Localytics platform is built to optimize the app user lifecycle across all channels, combining analytics and marketing to drive a personalized app experience,” said Brian Suthoff, Chief Strategy Officer at Localytics. “The integration with Optimizely will help our customers better understand what’s working, and what’s not, and leverage that data to understand the best way to engage users across channels.”
To learn more about the Localytics and Optimizely partnership, visit the Localytics blog.