Press Release

Oct 17, 2017

Localytics Announces Tim Urban as ENGAGE 2017 Keynote Speaker


Creator of Wait But Why and owner of the most watched TED Talk of 2016 will discuss “AI and the Road to Superintelligence” this November at Fenway Park

BOSTON, October 17, 2017: Localytics, the leading mobile engagement platform, today announced that Tim Urban, the creator of the popular long-form, stick figure-illustrated blog Wait But Why and owner of the most watched TED Talk of 2016, will keynote the company’s third annual ENGAGE conference at Fenway Park on November 14. Each year, Localytics ENGAGE brings together hundreds of the world’s best marketers, product owners and thought leaders for a two-day event focused on driving great engagement on mobile.

“Tim Urban is one of the Internet’s most popular writers and has a proven ability to captivate audiences, as his TED Talk is the only TED main stage talk to reach 10 million views in its first year online,” said Lou Orfanos, chief sales and marketing officer at Localytics. “We are honored that he will join us to keynote ENGAGE 2017 and share his take on AI and the Road to Superintelligence.”

With head-spinning thinking, quirky graphics and his signature stick figures, Urban is proving that complex and long-form thinking can capture a short attention span world. As the creative force behind Wait But Why, he has authored dozens of viral articles on subjects ranging from why we procrastinate to why we haven’t yet encountered alien life forms. Wait But Why has topped 10 million unique visitors during peak months and attracted thousands of readers, including famous fans like Tesla CEO Elon Musk, TED Curator Chris Anderson and Twitter co-founder Evan Williams.

From November 13 – 14th, ENGAGE will welcome more than 200 mobile leaders to Boston’s Fenway Park to connect, learn and share best practices for mobile engagement. In addition to Urban, attendees will hear insights from a fantastic lineup of speakers for ENGAGE, which also includes executives from Fidelity, BabyCenter, HSN, The New York Times, Macy’s and more.

For more information and to register, visit And to see highlights from last year’s event, visit

About Localytics

Localytics gives brands the data, intelligence and marketing channels to deliver a meaningful, personal customer experience. We help brands discover and deliver exactly what their customers are passionate about, and integrate those insights and experiences across other channels to deliver a digital customer experience that resonates. Our platform is used in more than 37,000 apps on more than 2.7 billion devices by companies such as ESPN, Fox and The New York Times. We are headquartered in Boston, MA with teams in Berlin, San Francisco and London. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners. Learn more at