Press Release

Oct 31, 2016

Localytics Expands Push Messaging Capabilities with Support for Rich Push in iOS 10

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Push messages now support pictures, animated GIFs, videos and audio files to help drive stronger user engagement

BOSTON, October 31, 2016: Localytics, the leading mobile engagement platform, today announced support for rich push notifications in Apple’s iOS 10, enabling customers to add pictures, animated GIFs, videos, audio files and more to their push messaging campaigns directly from the Localytics Dashboard.

Localytics rich push will enable customers to deliver visually stimulating content to their mobile users, creating a more interactive experience and helping to drive stronger engagement. Rich push notifications also make it easy for users to consume content outside of the app, expanding the ways marketers can deliver rich app-like experiences.

“Rich push will help brands and enterprises elevate their mobile message engagement to a new level,” said Lou Orfanos, senior vice president of product at Localytics. “The ability to create rich, interactive messaging experiences for their apps will help many mobile marketers drive more value and conversion from their push messaging campaigns”

Push messages offer an effective way to engage app users. Our research has shown that users who opt in to push messages visit an app an average of 14.7 times per month, whereas users without push enabled average 5.4 visits per month. Additionally, 65% of users returned to an app in the 30 days after the app’s initial download if they have push enabled, whereas only 19% of those without push enabled return the following month.

As more marketers turn to push messages to communicate with users, the bar continues to rise for those messages to be hyper relevant, personalized, and engaging. With Localytics support for rich push notifications, customers will be able to create even more interactive messaging experiences for their users, backed by industry-leading user data and insights that ensure messages are targeted to their right audiences at the right time.

Rich push support in iOS is now generally available to all Localytics customers with pre-existing support for sending push campaigns.

 

About Localytics

Localytics is the leading mobile engagement platform. We give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts. Our secret sauce is in the data. We use all the data surrounding users to deliver highly targeted and personalized engagement campaigns, including push and in-app messages. We then use performance data to measure and optimize those efforts toward the metrics that drive businesses forward. Our platform is used in more than 37,000 apps on more than 2.7 billion devices by companies such as ESPN, Fox and The New York Times. We are headquartered in Boston, MA with offices in San Francisco and London. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners. Learn more at Localytics.com.