Press Release

Feb 28, 2018

Localytics Gains Momentum with New Customers, R&D Investments, Services Offerings and a Strong Addition to its Board of Directors


Former Acquia founding director and former CEO Tom Erickson brings three decades of digital marketing industry experience to the Localytics board

BOSTON, February 28, 2018: Localytics, the leading mobile engagement platform, is gaining momentum in helping the world’s most powerful brands understand and engage with their mobile users. The company has recently signed a number of exciting new customers, including Bose, Fidelity, Bloomberg and Redbox, to join existing customers like The Weather Channel, HSN, BabyCenter, CVS, Hasbro and Macy’s. Localytics will also be releasing a new platform and new products focused on marketing simplicity, data intelligence, cloud integration and machine learning capabilities.

The company also announced that former CEO and founding director of Acquia, Tom Erickson, has joined its Board of Directors. Erickson brings three decades of experience in helping enterprises adopt new digital marketing technologies. He was pivotal in helping Acquia become one of the fastest growing private companies in the country. Prior to that, he held leadership roles at Tele Atlas, Systinet, WebMethods, Baan, Watermark and MRO Software.

“Localytics has a strong position in a market rife with opportunity, as more enterprises incorporate mobile into their digital marketing and omnichannel strategies to drive better customer experiences,” said Erickson. “I am excited to join the board and help some of the best brands in the world use mobile to better understand, and market to, their users across every channel.”

“I am thrilled to bring a proven leader like Tom on as an Independent Director,” said Jude McColgan, Localytics’ CEO. “Tom has successfully built companies and scaled them. He’s a tremendously gifted leader, understands the digital software space and cares deeply about people and products.”

Customer Growth
Localytics continues to partner with Fortune 1000 brands in the retail/e-commerce, media and entertainment, financial services, telco and travel industries to help them use mobile to better understand and engage with their customers. In fact, in 2017, Localytics helped its customers outperform the rest of the market on monthly active user (MAU) growth and retention rates, key metrics for mobile investments.

  • Babycenter is the #1 digital parenting resource worldwide. By partnering with Localytics, Babycenter has been able to deliver highly targeted mobile experiences and messaging campaigns that map to the major events and milestones of a user’s pregnancy journey. By leveraging the enormous insight their data has to offer about their mobile users, Babycenter has been able to deliver hyper-targeted experiences that resonate and improve retention.
  • Macy’s has been on a quest to provide customers with a world-class omnichannel retail experience. The Macy’s app plays an integral role in the omnichannel customer experience, and working with Localytics has enabled Macy’s to better understand and engage with customers in the mobile channel.
  • “Localytics works with really ambitious companies who want to do big things,” said McColgan. “Point solutions in our space lack valuable insights on how users are behaving on mobile. There’s a lot of noise in the supply chain for the buyers and we’re freeing them from this complexity by leading with simplicity and intelligence.”

    Platform Updates
    Localytics is focused on delivering a great suite of APIs and integrations to help enterprises navigate the complexity that exists in their technology stack today when it comes to mobile. In the coming months, Localytics will unveil new platform features and products focused on a smart, simplified user experience, new workflow orchestration, enhanced attribution capabilities and disruptive machine learning. Localytics is also strengthening its integrations with leading marketing clouds to help enterprises better connect mobile to their omnichannel efforts.

    About Localytics

    Localytics gives brands the data, intelligence and marketing channels to deliver a meaningful, personal customer experience. We help brands discover and deliver exactly what their customers are passionate about, and integrate those insights and experiences across other channels to deliver a digital customer experience that resonates. Our platform is used in more than 37,000 apps on more than 2.7 billion devices by companies such as ESPN, Fox and The New York Times. We are headquartered in Boston, MA with teams in Berlin, San Francisco and London. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners. Learn more at