Localytics Profiles

A people-centered and personalized approach to app marketing and analytics

Integrate customer data: Combine and connect customer information from both inside and outside the app.

Unify your marketing strategy: Achieve a truly closed loop marketing strategy across all channels.

Personalize your app experience: Drive intelligently targeted marketing campaigns with profile and behavioral data.

We're extremely excited about Localytics Profiles because it makes Localytics an even more powerful tool in our arsenal. Now we can combine our customer insight data with in-app usage and events. This enables us to do deeper analysis for product planning, create more targeted marketing campaigns that resonate with our users, and drive more revenue for our business.

Russell CookFounder & CEO, AllTrails

Localytics is the only platform that enables you to use all of your data & insights to drive personalized & targeted marketing campaigns.

Drive conversion with timely messages based on customer information from inside & outside the app.

Reach people who fall under a certain demographic (age, gender, location) and have completed a specific action (completed a workout, opened a link, added an item to cart). For example, you can target males that live in Boston and have read an article in your app in the last 7 days.

Build loyalty by rewarding people with special offers based on their activity inside and outside the app.

Send messages to power users, loyalty card holders or people with in-store credit. For example, send customers who are long-time subscribers a 20% off coupon code to be used for their upcoming renewal.

Keep people engaged by alerting them to relevant and interesting content.

Promote content based on interests, favorited items, completed events, or user settings. For example, target people who have followed the technology and food topics with interesting articles about new technology, food apps and new food technology.

Localytics Profiles enables us to communicate with our customers on a personal level. Profiling and advanced analytics make it possible to understand and better target people with new promotions and inspirational travel ideas. Localytics Profiles is a win-win for our customers and for us: our customers receive personalized and context-aware information, and we can significantly increase our key performance metrics.

Zoltan Petres

Product Owner of Metasearch,