Back to Basics

It never hurts to get a refresher on what a push notification actually is, or everything covered by the term mobile marketing.

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2019 Mobile App Benchmark Report to Inform Your 2020 Strategy

2019 app benchmark summary report to help you make the right calls for 2020.

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4 Customer Experience Strategies to Drive Engagement and Conversion for Retailers

This guide is designed to guide retail brands through the facets of customer experience. From taking an omnichannel approach to your customer journey, to utilizing data to perform

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It’s Not Just Personalization, It’s Love

Upland Localytics research showcases the factors that go into why consumers love their favorite brands, and what brands can do to become one of their customers’ biggest advocates.

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Personalization Framework for Digital Experiences

Marketing personalization sounds impossible to achieve, but it shouldn’t. Follow a step-by-step process to make your personalization and audience segmentation efforts manageable.

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Now Tech: Digital Intelligence Technologies Q2, 2019

Download Forrester's overview of 42 Digital Intelligence technology providers

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Reimagining the Customer Journey

This white paper discusses why telecom companies must reimagine the customer journey and make better use of customer data in order to stay competitive

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