Master your app marketing.

A Beginner’s Guide to App Marketing

Move beyond downloads: learn how to engage, retain & convert your app users to increase loyalty & drive app ROI with this introductory guide to app marketing.

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Forrester Research: Beyond ROI – Showcasing the True Impact of Mobile Marketing

Understand the four main benefits of mobile including customer experience, brand engagement, business impact and mobile agility, with this Forrester Research report.

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How to Build A Stellar App User Acquisition Strategy

An in-depth guide for building a stellar app user acquisition plan. In it, you'll find a full implementation strategy for pre and post app launch to accelerate growth.

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Cheat Sheet: United States Benchmarks

Benchmarks for app users in the United States from Q4 2015.

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Cheat Sheet: Overall App Benchmarks

Benchmarks for all apps from Q4 2015.

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App Index Q3/Q4 2015

Helping marketers better understand app user trends. See what happened in Q3 and Q4 of 2015.

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