Localytics Blog

Introducing the Builder Pattern to Our SDKs

Information on Apple’s Security Memory Integrity Enforcement (MIE) update

Lift Analysis for App Marketing Campaigns

Have you recently looked at your active mobile marketing campaigns and asked: Which of these campaigns are actually moving the needle? This is an important...

Budget-Friendly App User Testing

With over 1.5 million apps in the App Store, there’s enough competition to safely say that the “build it and they will come” philosophy won’t be enough to make...

What Retailers Can Learn From Sephora's Omni-Channel

On the surface, the purpose of your mobile app seems simple: drive revenue through in-app purchases. But what about all of those in-store purchases that were...

Location-Based Marketing Push Notifications

Location-based marketing is marketing that contains messaging specific to where a person is currently at in the world. These messages are often viewed on...