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What do apps with staying power have in common? Great mobile UX, and a commitment to usability.
Learn all the key elements of a world-class mobile marketing platform.
Inspiration and best practices to help you engage your users, no matter how or when they want to connect.
Get 15 mobile marketing campaign ideas proven to work for media and entertainment apps, plus real-life examples from brands like Netflix and ESPN Sports.
Every big mobile app trend and data point we saw in 2016, and the 5 key takeaways for mobile app optimization and success in 2017.
eMarketer explores how to attract and retain qualified users to your app through effective app install advertising.
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