Webinars

Creating Transformational Customer Experiences with Data

  • Raj Aggarwal CEO & Co-Founder, Localytics
  • Julie Ask VP, Principal Analyst, Forrester

We are in a brave, new world of data + mobile - and that’s no small feat for marketers to overcome. If data gathered from users' mobile moments has the potential to transform every business, and every customer relationship, what does it take to be successful? In this on-demand webinar, hear Localytics, and our guest Forrester Research, discuss the data and mobile best practices that will allow companies to transform their customer experience, making marketing more personal to their customers.

WATCH NOW

Unlocking App Success: How to Turn Your App Into a Mobile Growth Engine

  • Josh Todd CMO, Localytics
  • Alex Austin CEO, Branch Metrics

Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder. That’s why Localytics and Branch Metrics are teaming up to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In 45 minutes, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.

WATCH NOW

App Value 101: How I Learned to Avoid Bombarding My Users with Disruptive Messages

  • Chris Kiertz Marketing Conversion Manager
  • Josh Todd CMO

Delighting app users used to be as easy as a quick, one-off “we miss you come back” push message. But times were simpler back then. Now, delighting your app users means sending contextually relevant, engaging messages based on both behavioral and profile user data. While this may sound a bit complex, with the right tools, you can master the tricks of the trade in no time.

WATCH NOW

Mobile Metrics 101: Everything Web Marketers Need to Know About App Analytics

  • Annum Munir Content Marketing Specialist
  • Lucy Orloski Marketing Director

Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. Listen in and we'll show you how to apply your online marketing skills to the app-driven future. In less than an hour. This is your free crash course on app analytics.

WATCH NOW

The Do’s & Don’ts of Stellar Push and In-App Marketing Campaigns

  • Richard Sgro App Marketing Expert
  • Annum Munir Content Marketing Specialist

Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. Join Localytics as we discuss the two most powerful ways you can keep users engaged with your app: push and in-app messaging.

WATCH NOW

Using Localytics for App Marketing and Optimization 2 /12

  • Richard Sgro Senior Solutions Consultant
  • Marc Petito Account Executive

See the key capabilities of our marketing and analytics platform for mobile and web apps: - Localytics Analyze - gain real-time insight into the behavior of your app users. Track segments and analyze funnels to increase conversions. - Localytics Acquire - See the success of your acquisition campaigns through ad networks in one snapshot. Connect your acquisition costs to the lifetime value of your users. - Localytics Interact - Learn how in-app messaging and push messaging complement each other to engage your users, increasing revenues, lifetime value and loyalty.

WATCH NOW

The Future of Mobile: Strategies and Opportunities for CMO’s

  • Raj Aggarwal CEO

Consumers are adopting smartphones and tablets like no other technology in history, with app downloads reaching more than 100 billion annually. Marketing focus is turning from pure acquisition to a more mature model, where engagement, loyalty and customer lifetime value reign. In this webinar Localytics CEO Raj Aggarwal takes a look at the future of mobile apps, including new monetization models, changes in engagement, and entirely new interfaces that cross the boundary between user and device.

WATCH NOW

Localytics & RunKeeper: Using Data to Drive User Experience and Engagement

  • Bernd Leger VP of Marketing
  • Jon Gilman Product Manager

After building an enthusiastic user-base of 25,000,000 organically-acquired users for their health and fitness app, the Runkeeper team knows a thing or two about building a great app - and now they are sharing these lessons with you. Learn how Runkeeper uses analytics to take action on their data and achieve engagement and user loyalty.

WATCH NOW

Top 10 Tips & Tricks for Personalized App User Engagement

  • Bernd Leger VP of Marketing
  • Richard Sgro Senior Solutions Consultant

Learn how to evolve your app strategy beyond downloads and how to personalize your app experience and marketing. In this webinar, you'll get the secrets to generating higher lifetime value, revenue and app user retention through more personalized and impactful app user engagement. Topics include the pros and cons of push and in-app messaging, how to measure the effectiveness of your app engagement strategy, use cases on how to leverage in-app user engagement techniques, and more!

WATCH NOW

Using the New Localytics for Apps Users Love

  • Bernd Leger VP of Marketing
  • Sara Radkiewicz Product Manager

Take a tour of the new features of Localytics! Learn about all of the Localytics resources that make it easier than ever for Localytics customers to acquire, analyze, engage, interact with and monetize app users.

WATCH NOW

Progressing from Mobile Marketing to Mobile Engagement

  • Richard Sgro Senior Solutions Consultant
  • Janet Aronica Content Marketing Manager

You know the basics of mobile marketing, like creating a mobile-responsive site. You may already have or may be considering a native app for your brand, but what is the right strategy for your app? How will you get people to use it? And most of all, what does this mean to the rest of your marketing strategy? In this webinar with Localytics’ Richard Sgro and Janet Aronica, we’ll talk about the different ways brands are going mobile and how to think of ideas for an impactful mobile app for your company.

WATCH NOW

How To Monetize Your Mobile App

  • Bernd Leger Vice President of Marketing
  • Lee Isensee Director of Solutions Engineering and Product Strategy

Watch our free webcast to learn about how to monetize your mobile apps, in particular how you can leverage ad attribution analysis with Localytics and Facebook to analyze and optimize for higher customer lifetime value (LTV).

 Bernd and Lee share the most common methods of monetization, factors in deciding which is right for your app and your vertical, and key elements to analyze. Choosing where to spend your marketing budget for maximum monetization involves tracking the engagement of different user sources. Bernd and Lee will provide a demo of Localytics’ latest enhancements to its customer acquisition management module to help determine your most engaged and valuable customers.

WATCH NOW

App Data in a Multi-Platform Strategy

  • Bernd Leger Vice President of Marketing
  • Lee Isensee Director of Solutions Engineering and Product Strategy

Watch our free webcast to learn about how to best include mobile marketing data in your broader multi-platform strategy. With Bernd Leger, VP of Marketing and Lee Isensee, Director of Solutions Engineering share key aspects of how to best integrate your mobile data, successful methods and strategies, and key components within your data that can help ensure the success of your efforts when tracking across multiple channels.

WATCH NOW

App User Segmentation Webinar

  • Bernd Leger Vice President of Marketing
  • Lee Isensee Director of Solutions Engineering and Product Strategy

Watch Localytics’ user segmentation webinar and learn how to better engage and convert your end-users in mobile apps. Learn how to recognize the important steps in your app conversion funnel, segment users behaviorally, and personalize your in-app marketing campaigns to increase revenues and drive higher customer satisfaction. Explore the unique opportunities of interacting with your clients via mobile apps versus web channels.

WATCH NOW